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Article
Publication date: 13 February 2025

Shadma Shahid, Rehan Husain, Jamid Ul Islam and Linda D. Hollebeek

Masstige (mass-produced and affordable luxury) goods are receiving increasing literature-based attention. However, despite existing advances, insight into how different cultural…

119

Abstract

Purpose

Masstige (mass-produced and affordable luxury) goods are receiving increasing literature-based attention. However, despite existing advances, insight into how different cultural backgrounds shape consumer perceptions, attitudes and behaviors toward masstige goods remains tenuous. Correspondingly, this study aims to examine the association of masstige luxury with customers’ love for and brand engagement with masstige products across cultures.

Design/methodology/approach

This study used a sample comprising 342 Indian and 354 Canadian masstige customers. Partial least squares structural equation modeling was used to analyze the data.

Findings

The results corroborate brand prestige and identification as key antecedents to customers’ love for masstige brands, which in turn impact their brand engagement. Surprisingly, the authors find that the effects of brand prestige and brand identification on brand love and customer brand engagement do not significantly differ between Indian and Canadian customers. However, the positive effect of brand identification and brand love on customer brand engagement is stronger for Indian customers than for Canadian customers.

Research limitations/implications

This study addresses an important literature-based gap in understanding how cultural backgrounds shape consumer perceptions of masstige brands. It offers key theoretical and practical implications for masstige marketing.

Practical implications

Identifying differential effects among Indian and Canadian customers provides a foundation for tailoring marketing approaches in the masstige sector.

Originality/value

This study addresses a critical literature-based gap in understanding how cultural backgrounds shape consumer perceptions of masstige brands, offering key theoretical and practical implications for masstige marketing.

Details

Journal of Product & Brand Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1061-0421

Keywords

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Book part
Publication date: 2 October 2024

G. V. Shruti Lakshmi, Mili Dutta and Pranab Kumar

Talent management is conducted to maximize an organization's overall performance and efficiency which helps to serve as a competitive advantage. Human resource management is a…

Abstract

Talent management is conducted to maximize an organization's overall performance and efficiency which helps to serve as a competitive advantage. Human resource management is a concept which includes human-related activities, but talent management is a strategy which helps to get new talent, develop their skill sets and provide better employee engagement and experience to retain the top potential employees in an organization. Improvement in recruiting and retention of a workforce results from a well-executed talent acquisition approach. In the 21st century, employee retention has become a primary concern for the organizations specially with work from home and hybrid models.

The workforce for tomorrow is going to be very different from what it has been. Technology is transforming the way people work within organizations. The workplace is rapidly evolving in terms of people and processes and is going through a lot of technological changes. The terminologies such as automation, artificial intelligence, augmented reality and block chain technologies are slowly becoming part of the workplace and everyday activities of the organization.

The challenges are many and especially post-pandemic organizations are going through some major changes such as a mindset shift of employees to take up more remote working opportunities, building virtual teams, increase in the gig economy workers (contractual workers) and a diverse workforce which makes it even more challenging for the organization to manage and retain talent.

Details

Resilient Businesses for Sustainability
Type: Book
ISBN: 978-1-83797-803-8

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Article
Publication date: 15 August 2024

Ahmad Syarief Iskandar, Muhammad Nur Alam Muhajir, Erwin Erwin and Fasiha Fasiha

This study aims to test the empirical Islamic bank customer loyalty model with the perspective of mosques as customers.

162

Abstract

Purpose

This study aims to test the empirical Islamic bank customer loyalty model with the perspective of mosques as customers.

Design/methodology/approach

The type of research used is quantitative to collect data from mosque customers; 93 questionnaires were analyzed using partial least square-structural equation modeling.

Findings

This research found a significant relationship between service quality and perceived value, service quality and brand image, perceived value and customer satisfaction, brand image and customer loyalty and customer satisfaction with brand image.

Research limitations/implications

First, this study only collects data from certain organizations or communities so that further research can develop the model by adding several other communities or organizations. Second, this research does not include several other important variables that influence customer loyalty, such as product innovation and company capabilities.

Originality/value

Islamic bank customer loyalty models have been widely explored from the perspective of individual customers only. This research offers new attributes that influence customer loyalty models in the context of organizations or communities, namely, mosques.

Details

Journal of Islamic Marketing, vol. 16 no. 2
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 19 February 2025

Yan Putra Timur, Ahmad Ajib Ridlwan, Syazwani Abd Rahim, Khusnul Fikriyah, Fitriah Dwi Susilowati, Clarashinta Canggih, Fira Nurafini and Maryam Bte Badrul Munir

This study aims to determine the factors that influence investors’ behavioral intentions in investing in green retail sukuk through the constructs offered by the extended…

30

Abstract

Purpose

This study aims to determine the factors that influence investors’ behavioral intentions in investing in green retail sukuk through the constructs offered by the extended pro-environmental planned behavior (PEPB) theory and adding several other constructs such as perceived benefit (PB), perceived risk (PR) and religious value (RV).

Design/methodology/approach

Non-probability sampling was used to collect data from 460 Muslims living on Java who had invested in green sukuk retail and had a basic understanding of it as an alternative Islamic investment instrument. PLS-SEM was used to test the data with SmartPLS 3.0.

Findings

Perceived authority support (PAS) and perceived environmental concern (PEC) positively and significantly affect attitude (AT), subjective norm (SN) and perceived behavioral control (PBC). This study also shows that SN, PBC, PB, PR and RV boost INT significantly. AT has a positive but insignificant effect.

Research limitations/implications

This study has limitations from the demographic aspect of respondents who only accommodate respondents who are Muslim and live in Java Island.

Practical implications

This research suggests ways to socialize green sukuk investment to the public as potential investors by describing environmental benefits and how retail green sukuk can benefit investors and the environment. Competent parties who understand Islamic finance, and muamalah contracts can socialize beginner voters who do not understand the risks and rewards of green sukuk investments.

Social implications

This research suggests ways to socialize green sukuk investment to the public as potential investors by describing environmental benefits and how retail green sukuk can benefit investors and the environment.

Originality/value

This study introduces environmental-based constructs PAS and PEC, which are infrequently used in research models that measure the intention to invest in green investment instruments like green sukuk. Additional constructions like PB, PR and RV enhance research results.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

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Article
Publication date: 8 May 2024

Hanan Alkatheeri and Syed Zamberi Ahmad

The purpose of this study is to explore the potential impact of blockchain technology on supply chain performance (SCP). This study further delves into the enablers of blockchain…

297

Abstract

Purpose

The purpose of this study is to explore the potential impact of blockchain technology on supply chain performance (SCP). This study further delves into the enablers of blockchain adoption (BA) in SCM and investigates both the direct and mediated effects of blockchain assimilation on garnering a competitive edge in the supply chain and bolstering innovation proficiency, ultimately enhancing SCP.

Design/methodology/approach

This study used a quantitative approach, leveraging partial least squares structural equation modelling. Empirical data were sourced from 500 validated data sets obtained through questionnaires.

Findings

The results indicate that technological readiness and knowledge sharing are key drivers for integrating blockchain into supply chains, with technology readiness displaying a substantially stronger influence. Furthermore, BA significantly enhances supply chain innovation capabilities (SCIC), competitive performance (CP) and overall supply chain efficiency. Notably, both SCIC and CP mediate and amplify the positive effects of blockchain on SCP, emphasising the vital role of innovation and competition in optimising the benefits of blockchain.

Originality/value

To the best of the authors’ knowledge, this study is the first to bridge the gap in the literature connecting SCM and blockchain. The established model augments the theoretical discourse on the SCM-blockchain, offering scholars a validated framework that can be adapted and built upon in future studies.

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