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The main aim of this paper is to investigate key challenges that hinder sustainable and resilient green supply chain (GSC) building in small and medium-sized enterprises (SMEs) with respect to how they interact after the COVID era.

Using a questionnaire, policymakers and industry managers from SMEs identify the main obstacles that will affect their resilience. These issues are then discussed with 50 experienced professionals from the top management field and further divided into sustainability and gresilience challenges. The Grey-DEMATEL (Grey sets and Decision-Making Trial and Evaluation Laboratory) has been employed to assess the significance of challenges to SMEs' development of green resilience. Overall, the paper aims to build up a novel decision-making technology for the interconnectedness of green and resilience in the post-pandemic supply chain world.

The 12 sustainability and gresilience challenges highlighted by experts in the sector were analyzed. Insufficient government assistance and the handling of resources are the most significant challenges to developing a sustainable and gresilient value chain system, according to the study. The study highlights supply chain restructuring, waste reduction management, shortages of skilled manpower and insufficient knowledge of digitalization as key challenges for SMEs to prioritize.

The outcomes of this research are crucial for SMEs building resilient supply networks through the green concept. Policymakers may utilize the data to pinpoint shortcomings in the supply chain for tactical as well as strategic development and improvement.

When it comes to building green resilience and sustainability in an unpredictable business climate, the outcomes of this research will be significant for SMEs.

Blockchain technology (BCT) is considered a promising tool to improve the productivity of construction project management. Existing research has studied its potential costs and benefits for the construction industry. However, the potential costs and benefits of BCT failed to be compared as actual costs and benefits of specific applications for stakeholders. To fill this gap, this study seeks to analyze the cost-effectiveness of BCT-based applications in construction project management.

This study is conducted with a customized systematic literature review based on transaction cost theory to enable qualitative comparison. With a deliberately designed structure confining extraneous variables, the costs and benefits of BCT-based applications are identified and compared. The inherent dependent relations of processes and the evolution relations of functions are identified. The cost-effectiveness of blockchain adoption is then analyzed.

Seven functions and six challenges are identified within five processes. The result suggests all identified functions are cost-effective except for manual instruction (coding smart contracts manually). The smart contracts require explicit definition and logic to be effective. However, the construction projects essentially require the institution to be flexible due to unpredictability. The adoption of smart contracts and corresponding additional requirements can increase the transaction cost of bounded rationality.

As manual instruction is fundamental to realize other functions, and its advanced substitute relies on its broad adoption, its cost-effectiveness must be improved for applications to be acceptable to stakeholders. The establishment of a universal smart contract model and a universal, legitimate and efficient database structure are recommended to minimize the cost and maximize the effect of applications.

This study contributes to the knowledge by providing a comprehensive analysis of BCT adoption’s cost-effectiveness in construction project management. The adopted review structure can be extended to analyze the qualitative benefits and challenges of management automation in the early stages.

This paper aims to investigate the effect of bank monitoring on conditional conservative accounting of Indian listed firms. Drawing on bank monitoring and relationship lending literature, the study hypothesizes that monitoring by a single bank reduces the bank’s demand for conservatism-facilitated control transfers.

The empirical design is composed of three steps. In the first step, using data on Indian firms listed in NSE and BSE for the period 2000–2019, market-based firm-year measure and accrual cash flow-based firm-year measure of conditional conservatism is estimated. In the second step, we test the hypothesis using multivariate panel regression corrected for heteroskedasticity and incorporating firm and year-fixed effects. In the third step, we test for the robustness of the results using Heckman’s correction approach.

Results indicate that firms which are monitored by a single bank tend to be less conservative. Also, the negative association between single bank monitoring and conservatism is stronger when the firm’s debt structure is dominated by bank debt.

The study’s scope does not include analyzing the influence of characteristics of the single banker monitoring the firm. Future research could investigate attributes like ownership of the banker as a possible source of variation in the relationship documented in this study.

Accounting standard-setting boards are now discouraging implementation of conservatism to avoid bias in financial reporting. This paper finds that a strong bank–firm relationship can be a possible substitute for conservatism.

The study sheds new light on the debt structure–conservatism relationship. Bank’s availability of inside information through the transaction account and its impact on lending relationships is established in the literature. However, the literature on the determinants of conservatism has not examined how the benefit enjoyed by the firm’s single banker, possessing all the information in the transaction account can lead to bank’s reduced dependence on financial statements and subsequently reduced accounting conservatism of borrowing firms.

This paper investigates how stockist brand equity is created in the unorganized pharma retail sector in emerging markets despite the absence of any proactive brand-building efforts by distribution firms (stockists). In addition, this study also aims to unravel the sources of stockist brand equity.

Drawing from grounded theory, a qualitative research design using semi-structured interviews was conducted, and a theoretical saturation approach was used for this purpose. The retailer–stockist (business-to-business [B2B]) relationship in the Indian pharmaceutical market context was used as the study context.

The findings show that in the absence of any brand-building activities, stockists’ sales representatives play an important role in creating stockist brand awareness. In addition, word of mouth from other retailers also plays a minor role. Rational and emotional brand associations which are strong, favorable and unique are created 1) directly by the services provided by stockists, which includes product availability, deliverability, accuracy in billing and batch numbers, credit facilities and discounts, handling issues such as product expiry, and 2) indirectly by the services provided by stockists’ sales representatives which includes their frequency of visits, proactive customer orientation rather than sales orientation, fulfilling commitments and relationship with retailers. The strength of the retailer–stockist (B2B) relationship also depends on retailer-driven factors and other external factors discussed in this study.

Strong stockist brand equity helps build trust and loyalty with pharmacies, ensuring a consistent and timely supply of medicinal products, which will benefit their end consumers or society.

This study identifies the antecedents determining the strength of the retailer–stockist (B2B) relationship, a precursor for establishing retailer-based stockist brand equity in the unorganized sector. This study also highlights the consequences of establishing strong retailer-based stockist brand equity.

The motivation to choose an electric vehicle (EV) is guided by principles of personal values, perceived rewards and preferences. While the benefits of sustainable transportation are known, the acceptance of EVs and the motivation to purchase them is not satisfactory in India. An assessment of the motivation continuum, a range of intrinsic to extrinsic personal and societal drives that encourage specific choices, explains the lack of EV adoption in the country. This study aims to examine the effect of motivation types on EV adoption intentions and also explores the moderating role of gender in this context.

By incorporating constructs from the self-determination theory, the study expands on the technological acceptance model. It uses the structural equation modelling method to test the hypotheses and presents an analysis of responses from 351 participants.

The findings suggest that there are significant relationships between external, identified, integrated motivation and EV buying intentions. The influence of gender on EV adoption is also explored.

This study provides an in-depth analysis of varied motivational types on EV buying intentions and the moderating effects of gender on these relationships.

This paper aims to report the effect of titanium oxide (TiO₂) particles on the specific wear rate (SWR) of alkaline treated bamboo and flax fiber-reinforced composites (FRCs) under dry sliding condition by using a robust statistical method.

In this research, the epoxy/bamboo and epoxy/flax composites filled with 0–8 Wt.% TiO₂ particles have been fabricated using simple hand layup techniques, and wear testing of the composite was done in accordance with the ASTM G99-05 standard. The Taguchi design of experiments (DOE) was used to conduct a statistical analysis of experimental wear results. An analysis of variance (ANOVA) was conducted to identify significant control factors affecting SWR under dry sliding conditions. Taguchi prediction model is also developed to verify the correlation between the test parameters and performance output.

The research study reveals that TiO₂ filler particles in the epoxy/bamboo and epoxy/flax composite will improve the tribological properties of the developed composites. Statistical analysis of SWR concludes that normal load is the most influencing factor, followed by sliding distance, Wt.% TiO2 filler and sliding velocity. ANOVA concludes that normal load has the maximum effect of 31.92% and 35.77% and Wt.% of TiO2 filler has the effect of 17.33% and 16.98%, respectively, on the SWR of bamboo and flax FRCs. A fairly good agreement between the Taguchi predictive model and experimental results is obtained.

This research paper attempts to include both TiO₂ filler and bamboo/flax fibers to develop a novel hybrid composite material. TiO₂ micro and nanoparticles are promising filler materials, it helps to enhance the mechanical and tribological properties of the epoxy composites. Taguchi DOE and ANOVA used for statistical analysis serve as guidelines for academicians and practitioners on how to best optimize the control variable with particular reference to natural FRCs.

This study aims to unveil the realities of Madhubani painting women artisans in the Mithila region of Bihar. It delves into the theory of capitalism concerning women artisans and their challenges and explores potential avenues for empowerment.

Utilizing an interpretative qualitative technique, the research focused on Madhubani Painting Women Artisans of Bihar. Semi-structured face-to-face interviews were conducted, and the resulting data were analysed using thematic analysis.

The findings revealed 22 sub-themes grouped into five themes. The first three themes are based on the theory of capitalism, including human, social and economic capital related to Madhubani painting women artisans. The following two themes included challenges faced by women artisans and notable opportunities within an emerging market.

The geographical focus, reliance on qualitative data, limited stakeholder perspectives and short timeframe may restrict the generalizability, breadth of insights and long-term impact assessment, highlighting the need for broader future research.

This research implies that there is a need to enhance digital skills, boost IT infrastructure and continuous support from the government to empower rural women artisans, fostering economic growth, entrepreneurship and cultural preservation in the handicraft sector.

This research contributes to the limited body of knowledge regarding the experiences of women artisans, shedding light on the unique themes and subthemes. The study underscores the significance of preserving traditional art forms and cultural heritage while striving for improved economic empowerment and social inclusion.

The objectives of this study are as follows: RO1: to determine the key enablers that encourage the adoption of sustainable practices; RO2: to create a structural relationship model between the enablers that have been discovered and RO3: to use dependence and driving power to classify and analyse these factors.

In total, 11 variables were extracted through systematic literature review and experts opinion, and a group interview with more than 15 experts who have an experience of more than 10 years in academics was conducted. Generally odd in numbers, they presented each pair of variables and took their opinion. Using “Interpretative Structural Modelling” and “Cross-Impact Multiplication Applied to Classification” (ISM MICMAC) analysis, a model describing the structural relationship between these factors has been formulated to know the conceptual framework.

The study shows that the digital payment and waste treatment as the linkage or mediating variables. Top management commitment (TMC), regulatory framework and transparency are the drivers or independent variables. Green logistics, sustainable packaging and production are the dependent variables. Further, the resulting hierarchy and contextual linkages among variables shed light on key dimensions for decision-making. Green logistics, sustainable packaging and production are interconnected, playing a significant role, in the framework and influenced by the lower level variables. Transparency should be given due consideration to ensure sustainable competitive advantage.

(1) Owing to a lack of time and resources, the researchers have been able to explore only limited variables; more factors or enablers can be taken in future for further research. (2) Money constraint is also there. (3) One major limitation is that this research includes opinion from different experts which are dynamic in nature and keep on changing from time to time. (4) Primary research can also be done with the help of different software like partial least squares and structural equation modelling (PLS-SEM), covariance-based structural equation modelling (CB-SEM) and Statistical Package for the Social Sciences (SPSS) by taking same variables or merging new variables with the given variables of this paper. (5) With the help of this paper, the author tried to give an overview of some important enablers which are helpful in sustainability. Given a time in future, more research can be done by taking different sectors or a specific sector.

Findings are helpful for policymakers about effective strategies for promoting sustainability. They provide evidence-based insights into the potential impact of policy interventions and help shape the development of environmental regulations and initiatives. Sustainability is a global issue. Thus, this research paper contributes to international discussions and collaborations on environmental conservation and sustainable development goals (SDGs). They may influence diplomatic efforts to address transnational environmental challenges. Companies can use research findings to improve their sustainability practices and develop environmentally friendly products and services. Understanding sustainability enablers can help businesses reduce their ecological footprint while remaining economically viable. Research on sustainability enablers often involves exploring new technologies and innovations. Practical implications include the development and adoption of renewable energy sources, waste reduction techniques and sustainable agricultural practices. Sustainable communities rely on a range of enablers, from renewable energy infrastructure to local governance structures. Research informs community development efforts by identifying best practices and effective strategies for building resilient, environmentally friendly neighbourhood.

This research paper contributes to raising awareness about sustainability issues among the public. It also provides insights into the importance of sustainable practices and their impacts on society. Sustainability enablers can influence individual and collective behaviour, and they may encourage people to adopt more sustainable lifestyles and consumption habits. Sustainability research often addresses issues of equity and social justice. Understanding the enablers of sustainability can help identify strategies to ensure that sustainable practices benefit all segments of society, including marginalized communities.

This research paper endeavour to identify key sustainability development enablers (SDEs) by consolidating numerous factors within a single study. While several research papers have explored various sustainability enablers separately, no previous study has delved into their interactions. Furthermore, there is a dearth of research on classifying enablers based on the fuzzy MICMAC analysis. The ISM-based model presented here serves as a valuable resource for both practitioners and academics, aiding in their comprehension of the framework of relationships.

This case study is designed to enable learners to narrow and identify the right customer subset in relation to a handicraft organization. After completion of the case study, the students will be able to integrate advanced frameworks for outlining the importance of product features in context to Indian handicrafts, to link the implications of product attributes as a differentiation strategy, to articulate the appropriate strategies for customer retention and to critically simulate the adoption of niche marketing imperative when making a decision to scale the business.

Design Clinic India was a globally renowned, multi-disciplinary design studio specializing in exquisite furniture and decorative lights, deeply rooted in the rich tapestry of the emerging economy of India. It was founded in 2016 by the visionary Mr Parth Parikh, a master of product design hailing from New Delhi, India. The brand firmly believed that the vibrant essence of each creation portrayed the cultural diversity of the nation. During the formative years, the brand witnessed exceptional momentum in the sales figures. However, over the time, sales started depriving and Parikh feared the survival of his business. In the first place, he was confounded with the dilemma of how to retain customers in the long run, and how to keep his business in pace. Furthermore, he also faced a tough competition from the market in terms of differentiating his authentic products from the cheap replicas of his brand’s designs to streak ahead in the market space. It became challenging for companies to align their creative vision with market realities and customer expectations while also creating a balance between innovation and commercial viability. As a passionate entrepreneur, Parikh had to think a way out for the finest strategy for his label!

This case study comprises of conceptual schemes in context to product features, aesthetics and marketing of handicrafts. It can be used in advanced business courses, particularly in the fields of entrepreneurship, marketing, strategic management, decision-making and business planning. This case study can also address the separate components of niche marketing, customer retention and export of Indian handicrafts. For the aspect of niche marketing, the context from the textbook titled “Marketing Management” by Kotler et al. would be required (pp. 201–203). For product features, the latest edition of the textbook titled “Marketing” by Etzel et al., can be used (particularly, the material from pp. 277–281). Furthermore, the case can also be used in various capstone courses falling under the chapters of small businesses and differentiation strategy.

Teaching notes are available for educators only.

CSS 11: Strategy.