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Like an online carnival, Web3 aims to turn the internet’s social order upside down. Unlike a carnival, Web3 wants to be more than a weeklong party and morph into a legitimate substitute for the internet’s status quo. Web3’s secret sauce for upheaval is decentralized, permissionless technologies, in particular blockchain technologies. In this exploratory paper, we draw on the concept of institutional isomorphism to muse about Web3’s future and to highlight the inherent tension between striving to be different from Web2 yet wanting to become more legitimate. We argue that technical merits are hardly enough to realize Web3’s high aspirations. Regulatory pressures, rampant uncertainty, and the professional norms of Web3 participants drive the space to adopt many of the organizational structures and practices that it aims to displace. To maintain divergence from Web2, despite isomorphic pressures, we suggest that it is important to increase the overall diversity of people in Web3, to double down on the value of decentralization, and to reaffirm Web3’s commitment to creatively re-imagine various institutional arrangements.

This study aims to investigate the effects of three dimensions of ChatGPT strategic value – organization support (OS), managerial productivity (IM) and decision aids (DA) – on the business sustainability (BS) of Malaysian public universities.

A quantitative methodology was adopted for this study to examine the relationships between ChatGPT strategic value and the BS of Malaysian public universities.

The study found that two dimensions of ChatGPT strategic value, namely, OS and IM, influence BS, whereas DA do not.

To the best of the author’s knowledge, this study is the first to address the relationship between ChatGPT strategic value and BS in a specific context – Malaysian public universities – providing new contributions to theory by extending the literature on the topic.

The findings are expected to guide universities in Malaysia in leveraging ChatGPT strategic value for enhancing BS.

To the best of the author’s knowledge, this empirical study is the first in the literature to examine the relationships between ChatGPT strategic value and BS in the education sector. Supported by an original conceptual model, the insights provided should extend the literature dedicated to ChatGPT strategic value and BS in the context of a South Asian economy.