Search results
1 – 10 of 11Xusen Cheng, Liyang Qiao, Bo Yang and Zikang Li
With the great changes brought by information technology, there is also a challenge for the elderly's acceptance. This study aimed to determine the antecedents of elderly people's…
Abstract
Purpose
With the great changes brought by information technology, there is also a challenge for the elderly's acceptance. This study aimed to determine the antecedents of elderly people's usage intention of financial artificial intelligent customer service (FAICS) and to examine the relationships between various factors and thus to help them better adapt to the digital age.
Design/methodology/approach
A mixed method, including the qualitative and quantitative study, was utilized to explore answers of the research questions. As the qualitative study, the authors used semi-structured interviews and data coding to uncover the influencing factors. As the quantitative study, the authors collected data through questionnaires and tested hypotheses using structural equation modeling.
Findings
The results of data analysis from interviews and questionnaires suggested that perceived anthropomorphism and virtual identity of elderly users have a positive impact on their perceived ease of use, and the perceived intelligence of elderly users positively influences their perceived ease of use, satisfaction and perceived usefulness. Additionally, the elderly's cognition age can moderate the effects of perceived usefulness and satisfaction on their usage intention of FAICS.
Originality/value
This study contributes to the literature by taking the elderly group as the research participants and combining those influencing factors with technology acceptance model and information systems success model. The findings provide a basis for accelerating the promotion of FAICS and help address the problem that the elderly have difficulty adapting to a new technology.
Details
Keywords
Vishal Goel, Balakrishnan R. Unny, Samik Shome and Yuvika Gupta
This study aims to conduct a systematic literature review and bibliometric analysis on the topic of digital labour. The study also identifies the future research directions for…
Abstract
Purpose
This study aims to conduct a systematic literature review and bibliometric analysis on the topic of digital labour. The study also identifies the future research directions for the topic.
Design/methodology/approach
In total, 118 research papers were identified and reviewed from 11 established research databases and A*, A and B category journals from the ABDC journal list. The papers covered a timespan between 2006 and 2023. Bibliometric analysis was conducted to identify key research hotspots.
Findings
The emergent themes and associated sub-themes related to digital labour were identified from the literature. The paper found three significant themes that include digital labour platform, gig economy and productivity. This study also acts as a platform to initiate further research in this field for academicians, scholars, industry practitioners and policymakers. The future research scope in the topic is also presented.
Originality/value
The present study is unique in its nature as it approaches the topic of digital labour from all relevant perspectives.
Details
Keywords
Namita Sharma, Meenal Arora, Urvashi Tandon and Amit Mittal
This study aims to conduct a comprehensive analysis of the current body of existing literature on chatbots and online shopping. Additionally, this study identifies and emphasize…
Abstract
Purpose
This study aims to conduct a comprehensive analysis of the current body of existing literature on chatbots and online shopping. Additionally, this study identifies and emphasize the future research agenda and emerging trends within this domain.
Design/methodology/approach
A thorough investigation was conducted on a set of 147 publications sourced from the Scopus database spanning the years 2016 to 2023 by using the Preferred Reporting Items for Systematic Reviews and Meta-Analysis methodology. The analysis included bibliometric techniques through VOSviewer, including science mapping and performance analysis of the literature under investigation.
Findings
The findings of the study indicate a systematic impression of prevailing scientific research on integration of Chatbot in online shopping. A majority of publications were contributed by developing countries specifically Asian regions. There has been a notable rise in research collaborations over the course of time. Further, themes were identified through keyword co-occurrence for exploration of future trends in the domain.
Practical implications
This study identifies and analyzes the patterns in the existing literature on chatbot and online shopping, with the objective of enhancing e-retailers comprehension of this particular topic area. The research findings hold significance for both researchers and organizations in their efforts to enhance strategy design.
Originality/value
This study uses bibliometric analysis to examine the literature on chatbots and online shopping, aiming to develop a systematic comprehension of the research field. This study makes a valuable contribution to the current scholarly discourse and provides support for future scholars in their investigations.
Details
Keywords
Blesson Varghese James, David Joseph and Nisha Daniel
This study aims to recognize the role of information system (IS) model on young adults’ experience of housing and real estate chatbots. This model of IS takes into account the…
Abstract
Purpose
This study aims to recognize the role of information system (IS) model on young adults’ experience of housing and real estate chatbots. This model of IS takes into account the quality of information, the quality of system and the quality of service.
Design/methodology/approach
This study uses a sample frame for analysis which comprises young adult population in India, i.e. between the ages of 18 and 35. A questionnaire consisting of five components was used to collect information in a structured manner. The 386 responses thus collected were analysed using the structural equation model.
Findings
It was found that there is a significant influence of the quality of information, quality of system and quality of service on young adults’ experience of housing and real estate chatbots. The findings also showed that there is moderation role of effort expectancy between the quality parameters and young adults’ user experience of housing and real estate chatbots.
Research limitations/implications
This study focusses exclusively on the young adults from various parts of India. Future research can consider larger population categories across age groups and across sectors employing chatbots.
Practical implications
This study will enable in-depth understanding of IS model – quality dimensions’ relation with the user experience. In particular, housing and real estate organisations will profit from the expanded usage of artificial intelligence through chatbots for user correspondence and communication.
Originality/value
To the best of the authors’ knowledge, this study is first of its kind, as it investigates how IS model – quality dimensions affect the young adults’ experience of housing and real estate chatbots in India. This study also ventures into identifying the moderation role of effort expectancy between the quality dimensions as per IS model and young adults’ experience of housing and real estate chatbots. This study will be useful for the stakeholders of housing and real estate industry.
Details
Keywords
Aikaterini Manthiou, Van Ha Luong, Kafia Ayadi and Phil Klaus
The experience of leaving the real world and entering a virtual service environment makes many individuals happy. This study heeds the call by multiple researchers to…
Abstract
Purpose
The experience of leaving the real world and entering a virtual service environment makes many individuals happy. This study heeds the call by multiple researchers to conceptualize, interpret and illustrate the impact of the perceived service experience in the metaverse in a holistic way. In particular, this study aims to understand how the consumption of experiences is perceived in a metaversal space.
Design/methodology/approach
The authors analyze mega virtual live events with famous artists broadcast in virtual worlds. The authors take a big data approach and include two studies to gain insight into the online public audience’s perceptions and experiences in the metaverse. In the first study, the authors analyze text from YouTube with Leximancer. In the second study, the authors go one step further to refine the conceptual model from Study 1. The authors scrutinize additional Facebook comments using seeded Latent Dirichlet Allocation (LDA).
Findings
The findings reveal that the meta service experience (MEX) encompasses four dimensions: immersion, metascape, immediacy and hedonism.
Originality/value
This research provides important guidance not only for consumer behavior scholars but also for service marketers and event planners. The study proposes research opportunities to advance service experience research in the metaverse.
Details
Keywords
Metaverse technology has attracted much attention in many contexts, including industry, education, marketing and business. Some recent studies have focused on qualitative studies…
Abstract
Purpose
Metaverse technology has attracted much attention in many contexts, including industry, education, marketing and business. Some recent studies have focused on qualitative studies based on the actual definition of the metaverse. However, practical research related to metaverse platforms remains in its infancy. This study provides actionable insights into the determinants of metaverse adoption by using perceived fluidity.
Design/methodology/approach
A two-stage structural equation modeling (SEM) approach and Hayes’ Macro approach are used to examine the proposed hypotheses.
Findings
Results show that technology features (e.g. real-time rendering, interactivity and immersion) increase users’ perceived fluidity, which in turn leads to positive intentions to use the metaverse. A high level of perceived realism is not an advantage for metaverse technology and plays a negative moderating role in this mechanism. The interaction of awe with technological features can enhance the negative moderating effects of realism.
Originality/value
This study pioneers the examination of perceived fluidity as a key determinant of metaverse adoption, offering a novel perspective beyond traditional factors. It uniquely identifies the paradoxical role of perceived realism, demonstrating its potential negative impact on user experience. In addition, the research highlights the reinforcing effect of awe on this relationship.
Details
Keywords
Preeti Nayal, Arun Sharma, Neeraj Pandey and Amit Shankar
Drawing on self-determination theory (SDT), this study analyzes the impact of gamified and personalized coupons on the intention to redeem digital coupons in the presence of…
Abstract
Purpose
Drawing on self-determination theory (SDT), this study analyzes the impact of gamified and personalized coupons on the intention to redeem digital coupons in the presence of consumer engagement and technology anxiety.
Design/methodology/approach
A between-subjects factorial experimental design was used to examine the influence of three personalizations (no personalization, personalization and hyper-personalization) and two gamification levels (game and no game) on digital coupon redemption intention and consumer engagement.
Findings
The results found a significant interaction between the types of personalization and gamification, with personalized coupons having a greater impact on the intention to redeem digital coupons than hyper-personalized and non-personalized coupons. Consumer engagement was found to mediate the relationship between types of coupons and intention to redeem digital coupons. However, technology anxiety was not found to be significant as a moderator.
Originality/value
This study makes an important contribution in its application of SDT to examine the interaction impact of types of coupons and gamification conditions in the context of digital coupon redemption. This unique approach underscores the novelty of the research and its potential to provide valuable insights for the coupon industry.
Details
Keywords
Qian Hu, Zhao Pan, Yaobin Lu and Sumeet Gupta
Advances in material agency driven by artificial intelligence (AI) have facilitated breakthroughs in material adaptivity enabling smart objects to autonomously provide…
Abstract
Purpose
Advances in material agency driven by artificial intelligence (AI) have facilitated breakthroughs in material adaptivity enabling smart objects to autonomously provide individualized smart services, which makes smart objects act as social actors embedded in the real world. However, little is known about how material adaptivity fosters the infusion use of smart objects to maximize the value of smart services in customers' lives. This study examines the underlying mechanism of material adaptivity (task and social adaptivity) on AI infusion use, drawing on the theoretical lens of social embeddedness.
Design/methodology/approach
This study adopted partial least squares structural equation modeling (PLS-SEM), mediating tests, path comparison tests and polynomial modeling to analyze the proposed research model and hypotheses.
Findings
The results supported the proposed research model and hypotheses, except for the hypothesis of the comparative effects on infusion use. Besides, the results of mediating tests suggested the different roles of social embeddedness in the impacts of task and social adaptivity on infusion use. The post hoc analysis based on polynomial modeling provided a possible explanation for the unsupported hypothesis, suggesting the nonlinear differences in the underlying influencing mechanisms of instrumental and relational embeddedness on infusion use.
Practical implications
The formation mechanisms of AI infusion use based on material adaptivity and social embeddedness help to develop the business strategies that enable smart objects as social actors to exert a key role in users' daily lives, in turn realizing the social and economic value of AI.
Originality/value
This study advances the theoretical research on material adaptivity, updates the information system (IS) research on infusion use and identifies the bridging role of social embeddedness of smart objects as agentic social actors in the AI context.
Details
Keywords
Abstract
Purpose
Generative conversational artificial intelligence (AI) demonstrates powerful conversational skills for general tasks but requires customization for specific tasks. The quality of a custom generative conversational AI highly depends on users’ guidance, which has not been studied by previous research. This study uses social exchange theory to examine how generative conversational AI’s cognitive and emotional conversational skills affect users’ guidance through different types of user engagement, and how these effects are moderated by users’ relationship norm orientation.
Design/methodology/approach
Based on data collected from 589 actual users using a two-wave survey, this study employed partial least squares structural equation modeling to analyze the proposed hypotheses. Additional analyses were performed to test the robustness of our research model and results.
Findings
The results reveal that cognitive conversational skills (i.e. tailored and creative responses) positively affected cognitive and emotional engagement. However, understanding emotion influenced cognitive engagement but not emotional engagement, and empathic concern influenced emotional engagement but not cognitive engagement. In addition, cognitive and emotional engagement positively affected users’ guidance. Further, relationship norm orientation moderated some of these effects such that the impact of user engagement on user guidance was stronger for communal-oriented users than for exchange-oriented users.
Originality/value
First, drawing on social exchange theory, this study empirically examined the drivers of users’ guidance in the context of generative conversational AI, which may enrich the user guidance literature. Second, this study revealed the moderating role of relationship norm orientation in influencing the effect of user engagement on users’ guidance. The findings will deepen our understanding of users’ guidance. Third, the findings provide practical guidelines for designing generative conversational AI from a general AI to a custom AI.
Details
Keywords
Transformative generative artificial intelligence (AI) tools, such as ChatGPT, have revolutionized various sectors, including higher education. Since its release in November 2022…
Abstract
Purpose
Transformative generative artificial intelligence (AI) tools, such as ChatGPT, have revolutionized various sectors, including higher education. Since its release in November 2022, it has gathered attention from academia, scholars, students, regulators and education policymakers. Opinions diverge on whether ChatGPT’s use in academia should be circumscribed or regulated. To offer insights into some of these, this study synthesizes 139 contributions (articles and blogs) authored by instructors, publishers, professors, editors and education journalists in the education domain.
Design/methodology/approach
The study uses sentiment analysis and topic modelling to examine the 139 articles and blogs. Drawing on their insights, it firstly explores emotional dimensions of the content. Subsequently, using critical discourse analysis, it integrates them with emerging concerns (what and why), and explicates key processes (how) to inform academia, research, practice and policy.
Findings
Drawing on the results obtained from sentiment analysis, the study identifies that the overall sentiments surrounding generative AI tools such as ChatGPT in higher education are more positive (33%) than negative (11%). Using topic modelling, the study further highlights four thematic areas to explore benefits and challenges: perceptions and biases, pedagogical impact, ethical considerations and implementation and adoption.
Research limitations/implications
Limitations include the absence of student perspectives, which may offer deeper insights into perception, pedagogical impacts, and integrity-related issues. Additionally, while findings are applicable across various domains, specialized areas may present differing insights that could refine the conclusions.
Originality/value
Overall, contributors acknowledge the capabilities of generative AI tools like ChatGPT in enhancing students’ productivity. The findings suggest that it is likely to offer significant gains in the education domain, providing several benefits to both teachers and students. Nevertheless, they also consider its limitations, discrimination and bias, copyright infringement, plagiarism, fabricated unauthentic textual content and assessment bias.
Details