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Article
Publication date: 30 July 2024

Franklin Velasco, Omar S. Itani and Paul Cajina

Companies around the world have included ecolabels as a marketing strategy to convince consumers to choose products with lower environmental impact. However, the literature lacks…

225

Abstract

Purpose

Companies around the world have included ecolabels as a marketing strategy to convince consumers to choose products with lower environmental impact. However, the literature lacks a consensus on the effectiveness of ecolabels in persuading consumers to choose green products. The present meta-analysis addresses this gap by first evaluating the net persuasion effect of using ecolabels and second by investigating the role of cultural orientations, operationalized at the country level, in this effect.

Design/methodology/approach

This cross-cultural meta-analysis analyzed data from 26,116 consumers across 18 countries, encompassing 75 papers published between 1995 and 2023. Univariate and meta-regression analyses were utilized.

Findings

The results demonstrate that the presence (vs absence) of ecolabels has a medium positive persuasion effect. Findings show cultural orientations moderate the persuasion effect of ecolabels in that the effect is stronger in countries with high power distance, individualism, masculinity (motivation towards achievement and success) and uncertainty avoidance orientation, which create contingent conditions to ecolabels’ persuasion. In addition, results show other methodological factors that affect ecolabel persuasion. Contributions and implications of the findings are discussed.

Originality/value

This meta-analysis is distinctive for its global scope, including diverse countries and cultures. It addresses a crucial gap in ecolabel persuasion research, providing insights that reconcile discrepancies in existing studies. It offers practical implications for businesses and policymakers while laying the groundwork for future cross-cultural research in this field.

Details

International Marketing Review, vol. 41 no. 6
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 15 October 2024

Ni Zeng, Daniella Ryding, Gianpaolo Vignali and Eleonora Pantano

Few studies have examined technology-enhanced atmospheres for strengthening customer experience and brand engagement in physical store settings. This study builds on the social…

279

Abstract

Purpose

Few studies have examined technology-enhanced atmospheres for strengthening customer experience and brand engagement in physical store settings. This study builds on the social presence theory to test for the first time the moderating effects of virtual social presence on customer responses, through AR adoption in-store. Our study aims to understand the impact of technology-enhanced in-store atmospherics (TEISAs) with emphasis on AR elements and virtual social presence on customer experience and engagement behaviours (CEBs) in luxury settings.

Design/methodology/approach

Hypotheses are developed and a survey using 566 responses were collected using Qualtrics. T-tests, two-way ANOVA and structural equation modelling were used for analysis of CEBs. Moreover, using PLS-SEM, we test whether virtual social presence moderates this relationship in a cross-country context; Britain and China, two of the largest economies for luxury growth.

Findings

The findings demonstrate that TEISAs have a positive impact on emotion and perceived value, with virtual social presence moderating this relationship. The cross-cultural comparison results show that the impact of TEISAs on emotion and perceived value is stronger for British than for Chinese millennials.

Originality/value

Our model is the first to incorporate technology into various store atmospherics, to employ virtual social presence as a new moderator, and to provide empirical evidence on the effects of AR on customer experience and CEBs in the real-time luxury retail environment. This study is also the first to consider virtual social presence on social media as a moderating variable.

Details

International Journal of Retail & Distribution Management, vol. 53 no. 1
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 31 December 2024

Aayushi Pandey, Shivani Dhand, Mahender Singh Kaswan, Priyanka Chhibber, Jose Arturo Garza-Reyes and Mehnaz Manzoor

To investigate the transformative impact of soft skills on the career pathways of experts and students in the engineering domain.

26

Abstract

Purpose

To investigate the transformative impact of soft skills on the career pathways of experts and students in the engineering domain.

Design/methodology/approach

The study adopts a comprehensive approach, combining a review of existing literature with primary data to analyse quantitative and qualitative empirical investigations. Data from 40 participants, who are engineering students and professionals, is analysed using descriptive statistics and advanced software tools like ATLAS.ti and Jamovi.

Findings

The findings underscore the indispensable nature of soft skills in elevating employability, emphasising the urgent need for mandatory soft skills education for engineering students and professionals. The research identifies the top five soft skills engineers need: communication, teamwork, time management, leadership and problem-solving.

Practical implications

The research contributes to understanding soft skills’ pivotal role in engineering professions, providing valuable insights for professionals and organisations aiming to enhance performance and competitiveness in the industry. The study advocates for a holistic approach that recognises the symbiotic relationship between technical proficiency and soft skills in shaping the success of engineering graduates in the 21st-century workforce.

Originality/value

The study recognises the current job market demands and asserts that engineers must combine technical expertise with soft skills to succeed in the technology-driven yet people-centric engineering profession.

Details

The TQM Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1754-2731

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Article
Publication date: 1 July 2024

Abror Abror, Dina Patrisia, Yunita Engriani, Muhammad Al Hafizh, Vanessa Gaffar, Qoriah Qoriah, Nurman Achmad, Urwatul Wusqa and Muhammad Syukri Abdullah

This study aims to examine the antecedents of tourist citizenship behavior (TCB). It also investigates the role of digital halal literacy (DHL) and religiosity in enhancing TCB.

265

Abstract

Purpose

This study aims to examine the antecedents of tourist citizenship behavior (TCB). It also investigates the role of digital halal literacy (DHL) and religiosity in enhancing TCB.

Design/methodology/approach

This quantitative research used survey with questionnaire as the data collection methods. The samples of this study were 400 tourists who visited tourist destinations in five cities/municipals in West Sumatra Indonesia. This research used partial least square structural equation model as the data analysis tools.

Findings

This study found that satisfaction, trust and DHL are significant antecedents of TCB. In addition, satisfaction had a direct impact on TCB and influenced TCB through trust as a mediator. This study also found that religiosity had a direct influence on DHL, satisfaction and trust.

Practical implications

The findings will provide insights to tourist destination managers as well as the government on how to motivate tourists to participate in the development of Halal tourism in Indonesia. The tourists should gain sufficient knowledge or literacy about Halal, and especially in the digital context. Therefore, this will lead to their satisfaction, trust and willingness to participate in tourism development such as providing assistance to other tourists in the destinations.

Originality/value

This research has identified a new variable, DHL, which has not been addressed previously. This research has extended social exchange theory by establishing a relationship between TCB and DHL that has also not been previously explored. In addition, this study has investigated several relationships between DHL, satisfaction, trust and TCB and has shed new insights in the context of Halal tourism. This study has also provided a more comprehensive model of the relationship between DHL, satisfaction, trust and citizenship behavior specifically in Halal tourism research.

Details

Journal of Islamic Marketing, vol. 16 no. 1
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 25 June 2024

Caroline S.L. Tan and Satoshi Ota

In this study, the authors developed a conceptual model to investigate sustainable consumption behavior, specifically the intention to use reusable bags, and its relationship with…

282

Abstract

Purpose

In this study, the authors developed a conceptual model to investigate sustainable consumption behavior, specifically the intention to use reusable bags, and its relationship with two crucial factors influencing the use of single-use plastic bags: cost savings and convenience. This study also aims to explore the mediating roles of environmental concern, guilt and self-efficacy.

Design/methodology/approach

A quantitative study using online survey involving 421 respondents was conducted, and data analysis performed using structural equation modeling.

Findings

The results indicate that self-efficacy influenced environmental concern and sustainable consumption, while perceived savings did not. Perceived convenience significantly influenced sustainable consumption behavior. Environmental concern had indirect effects on the relationships between perceived savings, perceived convenience and sustainable consumption behavior, whereas guilt did not moderate the relationship between environmental concern and sustainable consumption behavior.

Originality/value

The main contribution lies in the insights for promoting the sustainable use of reusable shopping bags, benefiting both theoretical understanding and practical applications in efforts to encourage sustainable consumption behavior.

Details

Social Responsibility Journal, vol. 20 no. 9
Type: Research Article
ISSN: 1747-1117

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