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Book part
Publication date: 9 December 2024

S. Vinoth and Nidhi Srivastava

In recent years, the retail landscape has undergone a seismic shift, transforming into a dynamic, interconnected ecosystem where consumers seamlessly traverse physical and digital…

Abstract

In recent years, the retail landscape has undergone a seismic shift, transforming into a dynamic, interconnected ecosystem where consumers seamlessly traverse physical and digital realms. This shift has given rise to the omnipresent force known as Omni-channel retailing. This chapter aims to delve into the intricacies of Omni-channel retail strategies, exploring how businesses can leverage this paradigm to enhance customer experience, streamline operations, and drive sustainable growth. Omni-channel retail strategies encompass a range of approaches aimed at providing customers with a seamless and integrated shopping experience across various channels. These strategies can be categorized into several key areas, each involving specific modern technologies to enhance customer engagement and satisfaction.

Content available
Book part
Publication date: 9 December 2024

Abstract

Details

Augmenting Retail Reality, Part B: Blockchain, AR, VR, and AI
Type: Book
ISBN: 978-1-83608-708-3

Article
Publication date: 4 December 2023

Nidhi Sharma and Nilesh Arora

There has been considerable discussion about the utilization of social media effectively in tourist research. Still, there is a paucity of information about its usage for…

Abstract

Purpose

There has been considerable discussion about the utilization of social media effectively in tourist research. Still, there is a paucity of information about its usage for ecotourism destination selection. The study aims to determine critical factors influencing travelers' behavioral and electronic word-of-mouth (e-WOM) intentions to use Instagram reels to select an ecotourism destination.

Design/methodology/approach

This study is based on the motivated consumer innovativeness theory and technology acceptance model. Purposive sampling was applied to acquire data from Instagram users. Data were gathered from 445 respondents and 415 valid responses were analyzed using partial least square structural equational modeling.

Findings

The findings of the study confirmed the positive impact of perceived ease of use, socially motivated consumer innovativeness and hedonically motivated consumer innovativeness on travelers' attitude except for perceived usefulness. The outcomes also revealed a significant influence of travelers' attitude on behavioral and e-WOM intention.

Research limitations/implications

The study's findings were intended to offer insights into traveler behavior to critical players in the tourism sector, including destination marketers, travel companies, the government and policymakers. They must comprehend how useful Instagram is for the tourist industry, which will help them better understand how to attract travelers through Instagram reels to market their destination.

Originality/value

The current investigation is the first attempt to investigate the travelers' behavioral and e-WOM intentions to use Instagram reels to select an ecotourism destination.

Details

Journal of Hospitality and Tourism Insights, vol. 7 no. 5
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 17 July 2024

Remya Lathabhavan and Nidhi Mishra

Organizations are moving beyond the gender binary in the workplace and are implementing diversity management practices, making Lesbian, Gay, Bisexual, Transgender and Queer…

Abstract

Purpose

Organizations are moving beyond the gender binary in the workplace and are implementing diversity management practices, making Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ) inclusion increasingly important as they continue to remain a disadvantaged group. This paper aims to look into the factors that affect job and life satisfaction among LGBTQ employees in India.

Design/methodology/approach

Data were collected from 348 LGBTQ employees and analysed using structural equation modelling.

Findings

The results showed that psychological safety has a positive impact on psychological empowerment, job satisfaction and life satisfaction. Additionally, inclusive climate and inclusive leadership were found to have a significant moderating effect on the relationships. The study also revealed that psychological empowerment plays a mediating role between psychological safety and life satisfaction.

Originality/value

The study stands pioneers among the works that discuss workplace inclusion among LGBTQ employees in Indian context since LGBTQ acceptance in normal social system is still in nascent stage in Indian scenario. The findings can be used to improve LGBTQ inclusion and promote social development and well-being in organizations and society, as the inputs from the study can be taken up for inclusive leadership development and wellbeing of the employees.

Details

Social Responsibility Journal, vol. 20 no. 10
Type: Research Article
ISSN: 1747-1117

Keywords

Article
Publication date: 7 June 2024

Divya Mishra and Nidhi Maheshwari

The purpose of this research is to examine the impact of crowdsourcing-based social connections on the development of innovation competence (IC). The conflicting results in…

Abstract

Purpose

The purpose of this research is to examine the impact of crowdsourcing-based social connections on the development of innovation competence (IC). The conflicting results in existing studies regarding the influence of crowdsourcing-based social linkage on IC necessitate a thorough investigation into this relationship.

Design/methodology/approach

The research uses a sample of 300 senior managers from various industries in India. The data is analyzed using partial least squares (PLS), a component-based approach to structural equation modeling.

Findings

The results of the analysis indicate that knowledge transfer effectiveness and absorptive capacity (ABC) play a significant role as mediators in the relationship between social linkages based on crowdsourcing and IC. This suggests that the effectiveness of knowledge transfer and the organization’s ability to absorb and apply new knowledge are crucial factors in leveraging crowdsourcing-based social connections for enhanced innovation capabilities.

Practical implications

The findings of this study hold crucial implications for managerial practices. The research highlights that successful crowdsourcing outcomes necessitate more than mere establishment of external social linkages. Managers must recognize that internal organizational readiness plays an equally critical role. This study offers two key managerial insights: first, exclusive focus on external linkages is inadequate; internal capabilities such as ABC and optimized knowledge transfer processes must be actively nurtured. Second, the concept of “crowdsourcing maturity” is introduced, emphasizing the evolving dynamic capabilities over time. Managers are urged to adopt a balanced approach, aligning external partnerships with internal adaptability, to fully optimize IC.

Originality/value

This research contributes to the existing body of knowledge by shedding light on the mediating variables that influence the conversion of crowdsourcing-based social linkage into improved IC. By considering the role of knowledge transfer effectiveness and ABC, the study provides insights into the mechanisms through which social linkages based on crowdsourcing can impact innovation capabilities. These findings offer valuable implications for organizations seeking to leverage crowdsourcing for innovation purposes and enhance their overall IC.

Article
Publication date: 19 December 2024

Neelam Rani, Muhammad Zafar Yaqub, Nidhi Singh and Pierpaolo Magliocca

The purpose of this paper is to review how knowledge transfer, including knowledge integration, absorptive capacity and reverse knowledge transfer (RKT) in cross-border…

Abstract

Purpose

The purpose of this paper is to review how knowledge transfer, including knowledge integration, absorptive capacity and reverse knowledge transfer (RKT) in cross-border acquisitions, is examined in existing research work. The authors also propose directions to advance research in cross-border acquisitions.

Design/methodology/approach

A systematic literature review is conducted, and related propositions are advanced based on scientometric and bibliometric analysis of 146 papers published over 10 years about tacit knowledge transfer, innovation activities, industrial policy effect on merger decisions, top management experience and value creation in cross-border acquisition. First, the authors searched major themes with the help of Scopus, and later, the authors analysed all received literature with the help of VOS Viewer.

Findings

This review facilitates us to identify six clusters and main author keywords. These six clusters are the underlying six research streams, including RKT, cultural distances, value creation, absorptive capacity, innovation and reference to India and China.

Originality/value

Despite knowledge transfer constituting important antecedents and critical factors for the success of cross-border acquisitions, knowledge management in the acquired company through proper knowledge transfer and knowledge integration is not given enough attention. Current literature still fails to provide a holistic picture of how firms strategically manage knowledge post-acquisition. To the best of the authors’ knowledge, this study is the first to analyse the dynamics of knowledge transfer in cross-border acquisitions. The study is a novel attempt to relate current research themes to emerging areas of cross-border acquisitions.

Details

Journal of Knowledge Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1367-3270

Keywords

Book part
Publication date: 7 October 2024

Debolina Saha and Razdan Alam

This study attempts to evaluate the performance of women-dominated self-help groups (SHGs) in India and their contribution to financial inclusion. The two dimensions – spread and…

Abstract

This study attempts to evaluate the performance of women-dominated self-help groups (SHGs) in India and their contribution to financial inclusion. The two dimensions – spread and status of SHGs are considered to assess their performance level, where each of the dimensions has a few number of indicators. The study also constructs a composite financial inclusion index (FII) to calculate the FII values, which appear from the performance of SHGs, during the study period 2007–2021, in India. Finally, the study establishes a relationship between financial inclusion and human development since women’s involvement in financial inclusion is also conducive to human development. The study comes to the conclusion that despite success in achieving financial inclusion through promoting SHGs, the government should keep a focus on the ever-increasing amount of non-performing assets (NPA) of the banks since a part of that is related to the functioning of SHGs. However, the promotion of SHGs is fundamental for women empowerment, human development, and thereby, to ensure sustainable development.

Details

Informal Economy and Sustainable Development Goals: Ideas, Interventions and Challenges
Type: Book
ISBN: 978-1-83753-981-9

Keywords

Article
Publication date: 28 May 2024

Divya Mishra, Gopika Mangla and Nidhi Maheshwari

This research investigates the barriers hindering women from pursuing entrepreneurship as a career choice, particularly in the Indian context.

Abstract

Purpose

This research investigates the barriers hindering women from pursuing entrepreneurship as a career choice, particularly in the Indian context.

Design/methodology/approach

The study employs rigorous data analysis techniques, including Confirmatory Factor Analysis and Multiple Regression Analysis, on a sample of 590 MBA students, comprising both male and female participants.

Findings

The findings reveal that social and psychological factors significantly influence women’s decisions regarding entrepreneurship. Social factors such as social stigma and cultural norms, along with psychological factors like societal expectations, emerge as major barriers.

Research limitations/implications

The findings have implications for policymakers, practitioners, and academics in designing interventions to address social and psychological barriers effectively. Recommendations include promoting cultural sensitivity and fostering confidence among women entrepreneurs.

Originality/value

This study contributes to the existing literature by quantifying the specific barriers faced by women entrepreneurs in India. It offers insights into advancing gender equity and inclusive economic development through targeted policies and programs.

Details

International Journal of Sociology and Social Policy, vol. 44 no. 11/12
Type: Research Article
ISSN: 0144-333X

Keywords

Content available
Book part
Publication date: 30 October 2024

Abstract

Details

Dark Tourism
Type: Book
ISBN: 978-1-83797-337-8

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