Search results

This study aims to systematically assess and map the evolution, themes and trends within Islamic marketing research, with a focus on identifying areas of high growth potential and guiding future research directions.

Using a bibliometric analysis and advanced structured topic modeling (STM) techniques, this research analyzes Islamic marketing studies published between 2000 and 2024. The comprehensive database search, centered on Scopus-listed publications, provides a macroscopic view of the field’s development over the past two decades.

This study reveals significant insights into the field of Islamic marketing, including the identification of key research themes, the growth in literature and geographical hotspots of scholarly activity. Emerging trends suggest a growing focus on consumer behavior, brand loyalty, Halal certification and ethical marketing practices.

This research is limited by its reliance on the Scopus database for source materials, and by focusing primarily on English-language publications. These constraints may have excluded relevant research in other languages or published in nonindexed formats.

This study offers valuable insights for marketers, businesses and policymakers aiming to engage the Islamic market. Understanding the dynamics of Islamic marketing can help in developing strategies that align with Muslim consumers’ values and preferences.

This research contributes to the Islamic marketing literature by using bibliometric analysis and STM, offering a unique, comprehensive overview of the field’s evolution, trends and future directions. It underscores the importance and growth of Islamic marketing as an independent academic discipline.

This study aims to explore entropy evaluation in the bi-directional flow of Casson hybrid nanofluids within a stagnated domain, a topic of significant importance for optimizing thermal systems. The aim is to investigate the behavior of unsteady, magnetized and laminar flow using a parametric model based on the thermo-physical properties of alumina and copper nanoparticles.

The research uses boundary layer approximations and the Keller-box method to solve the derived ordinary differential equations, ensuring numerical accuracy through convergence and stability analysis. A comparison benchmark has been used to authenticate the accuracy of the numerical outcomes.

Results indicate that increasing the Casson fluid parameter (ranging from 0.1 to 1.0) reduces velocity, the Bejan number decreases with higher bidirectional flow parameter (ranging from 0.1 to 0.9) and the Nusselt number increases with higher nanoparticle concentrations (ranging from 1% to 4%).

This study has limitations, including the assumption of laminar flow and the neglect of possible turbulent effects, which could be significant in practical applications.

The findings offer insights for optimizing thermal management systems, particularly in industries where precise control of heat transfer is crucial. The Keller-box simulation method proves to be effective in accurately predicting the behavior of such complex systems, and the entropy evaluation aids in assessing thermodynamic irreversibilities, which can enhance the efficiency of engineering designs.

These findings provide valuable insights into the thermal management of hybrid nanofluid systems, marking a novel contribution to the field.

This study examines the impact of five dimensions of decent work on the faculty engagement in Pakistan’s higher education institutions. Furthermore, it examines the moderating influence of intrinsic religiosity on the associations above.

This research employed a cross-sectional approach to collect data from 542 faculty members working with higher education institutions through electronic and in-person questionnaire administration.

The findings indicate that safe interpersonal working conditions, opportunities for free time and rest, adequate compensation, and the availability of healthcare services significantly positively impact the level of work engagement among faculty members. Additionally, the research revealed that intrinsic religiosity reinforces the previously established significant associations.

The research acknowledges specific constraints that could impact the applicability of its findings, including the utilization of a cross-sectional methodology, the dependence on self-reported information, and the possibility of sample biases. Subsequent investigations may rectify these constraints to provide a more all-encompassing comprehension of the subject matter.

The findings possess practical significance for the management of HEIs in cultivating an ideal working atmosphere for faculty members. Ensuring adequate compensation, secure working environments and healthcare accessibility is underscored to enhance faculty engagement. Furthermore, acknowledging the significance of intrinsic religiosity can improve faculty engagement.

This research contributes to the current body of literature by investigating the complex relationship among decent work, faculty engagement, and intrinsic religiosity in the specific context of higher education institutions in Pakistan.

Small and medium enterprises (SMEs) are engines of economic growth. Research indicates that the adoption of green procurement practices (GPPs) significantly influences the sustainable growth of SMEs. However, there is a lack of understanding of factors that link the adoption of GPPs with enhanced competitiveness. The purpose of this study is two-fold: first, to identify factors that affect the competitiveness of SMEs caused by adopting GPPs, and second, to test those factors whether they serve as necessary conditions in achieving that competitiveness.

A quantitative approach was used to survey 188 manufacturing SMEs in Pakistan. Cross-sectional data was collected through online questionnaires and analyzed using structural equation modelling (PLS-SEM) and necessary condition analysis (NCA).

Results indicate a less pronounced direct association between the adoption of GPPs and firm competitiveness. However, this association becomes strongly positive with the mediating roles of SSB and GI. On the other hand, NCA results reveal that the adoption of GPPs, SSB and GI acts as necessary conditions for achieving firm competitiveness.

This research highlights the fact that simply adopting GPPs is not sufficient to guarantee true competitiveness; a multifaceted approach is required. Moreover, it offers practical insights into effective planning of green investments leading to sustainable development.

Various practical measures can be adopted to manage the social outcomes of investment in the adoption of GPPs by SMEs.

This study relates and contributes to the natural resource-based view (NRBV) theory, the stakeholder theory and the necessity theory by developing a novel analytical framework.

The purpose of this study is to investigate how Industry 4.0 (IR 4.0) operates within the context of the post-COVID-19 environment and its impact on the economic, environmental and social sustainability of the manufacturing industry in a developing economy. By delving into this subject, the authors aim to understand the mechanisms through which IR 4.0 influences various facets of sustainability within the manufacturing sector.

A cross-sectional research design is used using purposive sampling and hypotheses were developed based on seminal theories and literature. Data was collected from 191 Malaysian manufacturing firms that use IR 4.0 technologies. The partial least squares structural equation modeling technique was used to explore how post-COVID uncertainty environment impacts manufacturing sustainability through IR 4.0 adoption.

During the highly uncertain era of the post-COVID-19 pandemic, the implementation of IR 4.0 adoption has had a favorable effect on the manufacturing industry, enhancing process efficiency, automation and data granularity. However, it is worth noting that automation does not significantly contribute to environmental sustainability and data granularity does not have a noteworthy impact on economic sustainability. On the other hand, process efficiency has a positive and significant influence on all three dimensions of sustainability. Moreover, data granularity positively affects environmental sustainability, whereas automation positively impacts both social and economic sustainability.

This study emphasizes the importance of policy interventions to harness the transformative power of IR 4.0 and address the identified concerns. In addition, the findings offer valuable insights for mid-level operational managers, enabling them to actively participate in the creation of sustainable policies in partnership with top management. It is expected that these actions, which involve making necessary adjustments in the manufacturing process, will yield tangible outcomes for sustainable development.

This study offers valuable insights into the relationship between the uncertain post-COVID-19 environment, referred to as hyper-uncertainty and the adoption of IR 4.0 in the context of manufacturing sustainability.