Search results

In an era marked by growing environmental concerns, businesses are increasingly recognizing the importance of Corporate Social Responsibility (CSR) in influencing customer behavior, particularly in the context of sustainability and green practices. This paper aims to examine the impact of Corporate Social Responsibility (CSR) on Customer Green Behavior (CGB) through the mediating role of corporate image, service quality, customer trust and customer satisfaction.

A convenient sampling technique was employed to collect the data sample. A total of 741 questionnaires were distributed across four different hotel sectors in China. By using Structural Equation Modeling, the results suggest that CSR significantly influences CGB. Moreover, corporate image, service quality, customer trust and customer satisfaction show a partial mediating effect in the relationship between CSR and CGB.

The study findings suggest that the hotel industry should invest in CSR initiatives to enhance CGB by conducting pro-environmental activities. This study emphasizes how important CSR initiatives are in encouraging customers to adopt eco-friendly behavior. Overall, the results of this study extend the understanding of CSR, CGB, corporate image, service quality, customer trust and customer satisfaction in the context of the hotel industry and offer theoretical and managerial implications for developing and developed economies.

The originality value of this research lies in its comprehensive examination of the mediating effects of corporate image, service quality, customer trust and customer satisfaction on the relationship between CSR and CGB in the hotel industry. Furthermore, the study’s focus on the specific context of China adds novel insights to the existing literature on CSR and CGB. Discussions, limitations and research suggestions for future study are also provided.

This paper explores the effect of pro-environmental measures and green behaviour of star-graded accommodation establishments on the consumer perceived value that domestic tourists associate with them. From our study’s perspective, value creation via green hospitality may promote more responsible and environmentally friendly consumptive behaviour amongst domestic tourists.

Designed as a cross-sectional deductive study, data were generated from an online panel sample of 440 South African domestic tourists. The hypotheses were tested using SmartPLS 4 via partial least squares–structural equation modelling. Further, multi-group analysis assessed and exposed gender-based differences.

The findings imply that green hospitality positively influences the value perceptions of tourists. More in-depth analyses indicate gender-based heterogeneity in the effect of green hospitality aspects on consumer perceived values. Our findings establish pro-environmentalism within the accommodation sector as an approach to initiating pro-environmental behaviour change through value creation.

Our study extends the theory around pro-environmental behaviour and provides empirical evidence from domestic tourists as an under-researched population within the debate around tourism sustainability and green hospitality. The study sheds new light on the importance of supply-side green interventions in tourist behaviour and highlights the potential influence of gender differences. It explores this in the context of an emerging tourism destination in the Global South.

Given the challenging economic conditions and unstable employment situation in developing countries like Iran, sustainable development has become a primary focus. With coastlines along both the north and south, the growth and development of coastal and marine tourism could provide a solid foundation for generating stable and continuous income streams. This research investigates the factors that facilitate and hinder communication between local communities and key stakeholders in the development of coastal tourism.

The research community comprised local communities, tourists, and government officials involved in tourism processes. Participants were selected based on specific criteria through targeted sampling, resulting in a total of 17 samples. The primary research tool utilized was semi-structured interviews. Interview questions were developed within the frameworks of two theories: social exchange and social network theory. Data analysis was conducted using thematic analysis methods.

The results indicated that all the promoting and inhibiting factors can be categorized into four themes: economic, socio-cultural, environmental, and institutional governance. According to the analyzed data, the inhibiting factors in the environmental sector significantly outnumber the driving factors. In contrast, in the other sectors, the gap between the driving and inhibiting factors is smaller.

This research provides a novel perspective on advancing green evangelism. By strengthening emotional connections with the brand, green evangelism lays the groundwork for developing green respect and green credibility. This approach, which focuses on enhancing emotional bonds with the brand, contributes to the expansion of the green brands in developing countries. Therefore, instead of direct advertising for green brands, the focus should be on attracting key customers to form a community dedicated to the green brand.

The express delivery industry faces challenges engaging consumers in sustainable practices. This study explores how sustainable service quality affects corporate loyalty, mediated by value co-creation (VCC) and green customer satisfaction. It also scrutinizes low-carbon knowledge as a moderator and investigates variances in VCC outcomes between Generation Y and Generation Z consumer groups.

An empirical study involves a scenario experiment and a questionnaire answered by 596 Chinese consumers in 2023. Partial least squares structural equation modeling (PLS-SEM) tests proposed relationships. Regression analysis examines the chain mediating effect of VCC and green satisfaction, while group analysis assesses intergenerational differences.

Sustainable service quality positively influences consumer VCC, which in turn impacts customers’ green satisfaction and corporate loyalty. VCC and green satisfaction act as intermediaries between sustainable service quality and corporate loyalty. Low-carbon knowledge positively moderates sustainable service quality's impact on VCC. Generation Y and Generation Z show differences in the relationship between VCC and loyalty.

Express delivery firms should enhance sustainable service quality and encourage consumer participation in VCC activities. This can improve consumer green satisfaction, loyalty and competitive advantages.

This study expands service marketing literature by clarifying VCC's role in sustainable services and offers insights into VCC's causes and effects. It proposes strategies for the express delivery industry to influence consumer behavior through sustainable service practices.

The purpose of this study was to examine the impact of strategic leadership (SL) on business operational resilience (OR) in the hotel industry in Egypt, namely, during and after the pandemic. This investigation also aimed to explore the mediating function of crisis response strategies (CRSs) and organisational e-readiness (Oe-R) in this relationship.

The researchers conducted a cross-sectional study using a questionnaire as the primary data collection method. Using partial least squares structural equation simulation (PLS-SEM), the study used a comprehensive sample that targets the general managers of all five-star hotels in Egypt.

Results indicated that SL has a positive impact on CRSs and Oe-R. Furthermore, the results reveal a positive influence of Oe-R on both CRSs and hotel OR. On the other hand, CRSs do not influence hotel OR. The findings showed that CRSs fully mediate the link between SL and OR. However, CRSs do not serve as a mediator between Oe-R and OR. Furthermore, the findings showed that Oe-R partially mediates the link between SL and both OR and CRSs.

The study yields unique and valuable theoretical and practical insights to guide hotel leaders and managers towards adaptive recovery and resilience in turbulent and crisis-ridden environments by demonstrating that the combined mediating function of CRS and Oe-R is more effective in strengthening the relationship between SL and OR.

This study represents a pioneering investigation that establishes a correlation between SL and OR, either through direct or indirect means. The research examines the involvement of CRSs and Oe-R as collaborative mediators in this relationship. Previous studies undertaken in the hotel industry and service sector have not investigated this specific element.

From a firm-centric perspective, this study aims to elaborate on the types of servitisation strategies that can support a firm’s circular ambitions by asking: What is the role of servitisation in narrowing, slowing and/or closing resource loops? And, how are resources and capabilities arranged to provide such strategic circular service offerings?

Drawing on the experiences of an international manufacturing company from a dynamic capabilities perspective, the study offers an analytical framework that goes inside the firm’s operationalisation of its service offerings to support circularity in terms of the strategic decisions made. This framework is later used to frame the findings.

The study highlights the case-specific feedback loops and capabilities needed to support circular transitions. Various resource and innovation strategies for circularity are combined along customer interfaces and in partnership with upstream actors. Yet, open innovation strategies are conditioned by physical distance to provide circular services in remote areas.

The main contributions are empirical, analytical, conceptual and practical. The servitisation framework for circularity connects prior servitisation-circularity research and provides an analytical tool for framing future studies. The study also expands the definition of open innovation in that closed innovations for circularity can be achieved through “open” information exchange in knowledge networks, as well as provides advice for similar large manufacturing companies.

This study focuses on the strategic choices made by industrial firms for circular service provision and emphasises the environmental benefits from such choices, in addition to the economic and customer benefits covered in extant servitisation research.

This study aims to explore the emerging trend of business-wide Sustainability Third-Party Labels (STPLs), exemplified by entities like B-Corp. These labels are awarded to organizations committed to a distinctive approach to business, typically embracing the triple-bottom-line (TBL) framework, prioritizing not only financial performance but also social and environmental impact. The research investigates whether these labels enhance trust and influence perceptions of sustainability information quality among young consumers in Spain.

A factorial experiment has been conducted among a convenience sample of individuals belonging to the Z-generation (n = 126). The experiment involved randomly exposing the participants to different versions of an informational brochure from a fictional company in the agricultural sector (with and without label). Following the experiment, a focus group with 15 participants was conducted to assist in interpreting the results.

The results of this study suggest that the use of a nonsector specific label across various sectors with distinct sustainability challenges can lead to confusion among Z-generation consumers. Especially within sectors grappling with environmental concerns, such labels may be susceptible to being perceived as manifestations of greenwashing. Additionally, the study adds supporting evidence to the existing body of literature asserting gender differences in the interpretation of sustainability signals, including labels.

As far as this research is concerned, to the best of the authors’ knowledge, this is the first research that studies the perception of Z-generation members regarding business-wide STPLs. Focusing on studying, the attitudes toward sustainability of younger generations and how they respond to signals like business-wide STPLs are relevant, as they not only possess the longevity to drive substantial change but are also more susceptible to behavioral shifts, thereby holding significant potential in shaping a sustainable future. The study combines both qualitative and quantitative perspective and provides critical insights, relevant to stakeholders within business-wide STPL ecosystems, emphasizing the need for strategic coherence and transparency in label implementation.

This study aims to represent the initial impact analysis of a human resource development (HRD) intervention – the Center for Human and Organizational Potential (cHOP) – for faculty and staff at an academic medical center in the Midwestern US. cHOP seeks to unleash faculty and staff potential and advance organizational outcomes by fulfilling employees’ basic psychological needs, posited by self-determination theory (SDT, Ryan and Deci, 2000): competence, autonomy and relatedness.

Using Cianciolo and Regehr’s (2019) layered analysis framework as a guide, the authors conducted a program evaluation to analyze, in-depth, the nature and impact of two representative cHOP programs: Accelerate and BOOST. Specifically, the authors examined whether the implementation of these programs was consistent with SDT, as reflected in participants’ reported program experiences (i.e. “Did the intervention, in fact, occur as intended?”). The authors also examined program outcomes and opportunities for improvement based on program participants’ voices (i.e. did the intervention, implemented as intended, work?). Because SDT is a theory of individual motivation, the authors identified a need to evaluate outcomes at the individual level and beyond, broadly exploring what would happened if program participants’ basic psychological needs had been addressed. The aim was to determine the potential downstream consequences of intrinsically motivated faculty and staff, while promoting divergent thinking on program impact and sustainability.

Participants reported experiences suggest that Accelerate and BOOST addressed all three psychological needs and strengthened their intrinsic motivation to advance their leadership and career development and improve the performance of their teams and departments. These outcomes suggest the potential for impact at the individual level and beyond, such as the institution and external, professional societies.

The study assessed two representative programs among cHOP’s many offerings. A comprehensive study of cHOP’s impact, directly linking psychological need fulfillment and organizational impact, is beyond the scope of a single study and requires further research.

The authors suggest expanding scholarly discussions in the HRD and health professions education (HPE) literature to characterize the promise of HRD-HPE partnerships and to account for their impact more fully.

The study contributes to both HRD and HPE scholarship by providing a layered account of academic medical center (AMC) faculty and staff development using an HRD approach; and examining the impact of a theory- and evidence-based novel HRD intervention (i.e. cHOP) at the individual level and beyond in an AMC context.

Tourism is a vulnerable industry easily influenced by safety and security challenges such as violence, health issues and natural disasters. To quickly recover from negative impacts in the tourism sector, the industry must adapt to changes and cope with extreme conditions. In this regard, the purpose of this paper is to understand the factors influencing the tourism industry’s adaptive capacity to volcanic eruptions and the COVID-19 pandemic.

Using binary logistic regression, a quantitative approach was used to answer the research question regarding the adaptive capacity against the eruption and the COVID-19 pandemic. Furthermore, a semiqualitative method was used to identify the tourism industry’s coping strategy in dealing with the eruption and the COVID-19 pandemic.

According to the research findings, the tourism industry was more affected by the COVID-19 pandemic than by the eruption. In addition, various determinant factors have influenced the adaptive ability to the eruption and the COVID-19 pandemic, and this study offers successful strategies for improving adaptive capacity and enhancing resilience. Finally, this study indicates that to deal with current issues, multi-hazard risk assessments should be integrated with adaptive capacity hazard type elements to reduce future disaster risks and improve tourism business capacity.

The tourism industry is the most important economic pillar in developing countries. If disasters are not adequately understood, they have the potential to halt the tourism industry. However, no research has been conducted to examine the adaptive capacity of the tourism sector in disasters, especially in volcanic eruptions and the COVID-19 pandemic.

This research systematically reviews the literature on social sustainability within hospitality and tourism supply chains (H&T SCs). The aim is to identify research approaches, emerging themes, geographic and sectoral scopes and current gaps in understanding social sustainability practices in this sector.

The review has been carried out using the “Preferred Reporting Items for Systematic Reviews and Meta-Analyses guidelines” (PRISMA). The authors analyzed 17 peer-reviewed journal papers from 2008 to the present.

Early research focused on qualitative methods and developed countries, while recent studies have shifted to quantitative approaches. There is a notable gap in using multi-criteria decision-making for social sustainability. The review identified eight categories of social practices, with the most attention given to “society and community development” and the least to “human rights.”

To enhance social sustainability, businesses and policymakers should focus on improving supply chain collaboration, standardizing social sustainability metrics, assessing stakeholder perceptions and supporting small enterprises in developing countries. This review is limited to English open-access journals and excludes studies in other languages. Additionally, by not including articles on sustainable tourism or development – which often emphasize environmental and economic aspects – important social dimensions may have been overlooked. Future research should broaden search parameters to achieve a more comprehensive understanding of social sustainability in H&T SCs.

This study addresses a critical gap in the literature on social sustainability within H&T SCs, particularly in databases like Web of Science and Scopus, offering new insights and directions for future research.