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Since the criminalisation of coercive control (CC), there have been a growing number of cases in the UK; however, there continues to be minimal research, understanding and education about this type of abuse. Hence, it is unsurprising that young people are at the highest risk of CC as they enter their first intimate relationships with limited awareness of the risks. The aim of this study is to explore how 16- to 24-year-olds in the UK understand CC in intimate relationships.

Semi-structured interviews were conducted with 23 young people to explore their knowledge of CC, sources of knowledge and learning opportunities. Reflexive thematic analysis was used to examine the interviews.

A total of 14 participants had heard of CC. Participants attributed victims and perpetrators behaviour to individual and environmental factors, including societal and gendered expectations. Young people explained that their knowledge came from experiences, online sources and family and friends. However, participants recognised the importance of credible messengers and sources, and some were sceptical of information shared online. Most had not learnt about CC in formal education but expressed the importance of incorporating it into the secondary curriculum.

To the best of the authors’ knowledge, this study is the first to explore how young people understand CC in the UK. The findings highlight the need for better understanding and formal education around CC, provide a platform for future work and encourage the incorporation of young voices in developing interventions.

The study specifically seeks to comprehend the impact of online corporate social responsibility (CSR) initiatives on consumer behaviour, with a focus on Generation Y consumers. It also aims to examine how, particularly within Ghanaian manufacturing firms, the views of Generation Y consumers regarding digital social responsibility (DSR), and how it moderates the relationship between brand loyalty and purchase intention.

This study takes a quantitative approach, using information gathered via a survey questionnaire from 611 Generation Y consumers in Ghana. Examining the connections between DSR, customer engagement, brand loyalty and purchase intention is the main goal of the investigation. Structural equation modelling (SEM) methods are used in the study to examine the data gathered and verify the proposed linkages.

The study reveals a strong positive relationship between corporate social responsibility (DSR) and purchase intention, mediated by consumer engagement and brand loyalty. However, it does not suggest Generation Y's attitudes towards DSR moderating this relationship. The study underscores the importance of DSR for Ghanaian manufacturing businesses.

By studying the relatively unexplored idea of DSR and its effects on consumer behaviour in developing nations – especially in the context of Ghanaian manufacturing enterprises – this study adds to the body of current work. This study sheds light on the ways in which DSR affects Generation Y customers' intentions to buy by examining the mediating roles of brand loyalty and consumer engagement.