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This study aims to understand the relative intensity of the challenges and problems faced by small-scale entrepreneurs in Uttarakhand.

A survey methodology was used for this study. The judgement sampling method was used to select the sample for this study. The data were collected from 240 small-scale entrepreneurs using a self-structured questionnaire. Descriptive statistics, principal component analysis and confirmatory factor analysis were used to analyse the data.

The survey found that marketing, finance, taxation, human resource and government support–related problems are the major problems of small-scale entrepreneurs in the state.

This study was conducted in both rural and urban areas, but due to the unreachability of rural entrepreneurs, the representation of rural entrepreneurs is less, so the findings are more inclined towards urban entrepreneurs.

The research has highlighted the intensity of the major problems faced by small-scale entrepreneurs in Uttarakhand. Although many support schemes are operational in the state, small–scale entrepreneurs face many challenges, so this study provides solutions for those challenges.

This study is unique in that it measures the intensity of problems and challenges of small-scale entrepreneurs and provides insight into more serious issues prevalent in the state.

Operating ethically when developing and marketing a product or service is critical. An essential aspect of this process is ensuring that a company's guiding principles and values are congruent with its overarching goals. Concerns span from the veracity of marketing to the preservation of individual privacy to the impact of design on the natural world and human civilization. It also entails taking precautions if a product or advertising campaign has unforeseen repercussions. In today's interdependent and globalized world, it is more important than ever for firms to employ morally acceptable design and marketing tactics to acquire consumer trust and generate beneficial social and environmental benefits. This chapter offers insights for future researchers by offering a conceptual framework in ethics in design and marketing, which can be empirically tested. This study highlights several factors like privacy, manipulation, representation and diversity, accessibility, sustainability, social responsibility, and truth in advertising as important factors leading to ethical concerns in design marketing.

Deep learning (DL) is on the rise because it can make predictions and judgments based on data that is unseen. Blockchain technologies are being combined with DL frameworks in various industries to provide a safe and effective infrastructure. The review comprises literature that lists the most recent techniques used in the aforementioned application sectors. We examine the current research trends across several fields and evaluate the literature in terms of its advantages and disadvantages.

The integration of blockchain and DL has been explored in several application domains for the past five years (2018–2023). Our research is guided by five research questions, and based on these questions, we concentrate on key application domains such as the usage of Internet of Things (IoT) in several applications, healthcare and cryptocurrency price prediction. We have analyzed the main challenges and possibilities concerning blockchain technologies. We have discussed the methodologies used in the pertinent publications in these areas and contrasted the research trends during the previous five years. Additionally, we provide a comparison of the widely used blockchain frameworks that are used to create blockchain-based DL frameworks.

By responding to five research objectives, the study highlights and assesses the effectiveness of already published works using blockchain and DL. Our findings indicate that IoT applications, such as their use in smart cities and cars, healthcare and cryptocurrency, are the key areas of research. The primary focus of current research is the enhancement of existing systems, with data analysis, storage and sharing via decentralized systems being the main motivation for this integration. Amongst the various frameworks employed, Ethereum and Hyperledger are popular among researchers in the domain of IoT and healthcare, whereas Bitcoin is popular for research on cryptocurrency.

There is a lack of literature that summarizes the state-of-the-art methods incorporating blockchain and DL in popular domains such as healthcare, IoT and cryptocurrency price prediction. We analyze the existing research done in the past five years (2018–2023) to review the issues and emerging trends.