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Article
Publication date: 31 July 2023

Chetanya Singh, Manoj Kumar Dash, Rajendra Sahu and Anil Kumar

Artificial intelligence (AI) is increasingly applied by businesses to optimize their processes and decision-making, develop effective and efficient strategies, and positively…

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Abstract

Purpose

Artificial intelligence (AI) is increasingly applied by businesses to optimize their processes and decision-making, develop effective and efficient strategies, and positively influence customer behaviors. Businesses use AI to generate behaviors such as customer retention (CR). The existing literature on “AI and CR” is vastly scattered. The paper aims to review the present research on AI in CR systematically and suggest future research directions to further develop the field.

Design/methodology/approach

The Scopus database is used to collect the data for systematic review and bibliometric analysis using the VOSviewer tool. The paper performs the following analysis: (1) year-wise publications and citations, (2) co-authorship analysis of authors, countries, and affiliations, (3) citation analysis of articles and journals, (4) co-occurrence visualization of binding terms, and (5) bibliographic coupling of articles.

Findings

Five research themes are identified, namely, (1) AI and customer churn prediction in CR, (2) AI and customer service experience in CR, (3) AI and customer sentiment analysis in CR, (4) AI and customer (big data) analytics in CR, and (5) AI privacy and ethical concerns in CR. Based on the research themes, fifteen future research objectives and a future research framework are suggested.

Research limitations/implications

The paper has important implications for researchers and managers as it reveals vital insights into the latest trends and paths in AI-CR research and practices. It focuses on privacy and ethical issues of AI; hence, it will help the government develop policies for sustainable AI adoption for CR.

Originality/value

To the author's best knowledge, this paper is the first attempt to comprehensively review the existing research on “AI and CR” using bibliometric analysis.

Content available
Book part
Publication date: 2 December 2024

Abstract

Details

The Metaverse Dilemma: Challenges and Opportunities for Business and Society
Type: Book
ISBN: 978-1-83797-525-9

Article
Publication date: 16 July 2024

Tarun Pal Singh, Arun Kumar Verma, Vincentraju Rajkumar, Ravindra Kumar, Manoj Kumar Singh and Manish Kumar Chatli

Goat milk yoghurt differs from cow milk yoghurt in that it has a different casein composition and content, which presents several technical challenges, including consistency with…

Abstract

Purpose

Goat milk yoghurt differs from cow milk yoghurt in that it has a different casein composition and content, which presents several technical challenges, including consistency with an appropriate flavor.

Design/methodology/approach

In this study, the antioxidant potential and phytochemical profiling of the fruits (pineapple and papaya) and vegetable (carrot) extracts was evaluated and the effect of their purees on the quality and stability of stirred goat milk yoghurt (GMY) were investigated. The qualities of stirred GMY with carrot (CrY), pineapple (PaY) and papaya (PpY) purees were assessed against the product without puree (CY).

Findings

The carrot puree had the highest moisture, ash contents and pH value. The carrot extract had the highest DPPH radical scavenging activity, while the pineapple extract had the highest total phenolic value (1.59 µg GAE/g) and flavonoids content (0.203 µg CE/g). The scanning of all the puree extracts in GC-MS indicated that 5-hydroxymethylfurfural was a major component. The phytochemical quantification of the extracts through multiple reaction monitoring (MRM) against 16 compounds showed the presence of sinapic acid, cinnamic acid, pthalic acid, ferulic acid, 4-OH-benzoic acid, 3-OH-benzoic acid, p-coumaric acid, caffeic acid and vanillic acid in different quantities. The addition of purees and storage period had a significant (p < 0.05) effect on the moisture, pH, titratable acidity, syneresis, viscosity, color values and sensory properties of the products. In all the samples after 15 days of storage, Streptococcus thermophilus and Lactobacillus bulgaricus counts remained above the recommended level of 106CFU/g. Stirred GMY sample produced with pineapple puree showed a higher syneresis and viscosity, but the CrY sample demonstrated the highest antioxidant activity. The developed formulations remained stable with minimum changes in quality and sensory attribute during refrigerated storage for 10 days.

Originality/value

This study suggests that addition of fruit and vegetable improve the viscosity and sensory perception of the product with minimal use of synthetic flavor and preservatives.

Details

British Food Journal, vol. 126 no. 9
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 5 June 2024

Syed Modassir Hussain, Rohit Sharma, Manoj Kumar Mishra and Jitendra Kumar Singh

Nanosized honeycomb-configured materials are used in modern technology, thermal science and chemical engineering due to their high ultra thermic relevance. This study aims to…

Abstract

Purpose

Nanosized honeycomb-configured materials are used in modern technology, thermal science and chemical engineering due to their high ultra thermic relevance. This study aims to scrutinize the heat transmission features of magnetohydrodynamic (MHD) honeycomb-structured graphene nanofluid flow within two squeezed parallel plates under Joule dissipation and solar thermal radiation impacts.

Design/methodology/approach

Mass, energy and momentum preservation laws are assumed to find the mathematical model. A set of unified ordinary differential equations with nonlinear behavior is used to express the correlated partial differential equations of the established models, adopting a reasonable similarity adjustment. An approximate convergent numerical solution to these equations is evaluated by the shooting scheme with the Runge–Kutta–Fehlberg (RKF45) technique.

Findings

The impression of pertinent evolving parameters on the temperature, fluid velocity, entropy generation, skin friction coefficients and the heat transference rate is explored. Further, the significance of the irreversibility nature of heat transfer due to evolving flow parameters are evaluated. It is noted that the heat transference rate performance is improved due to the imposition of the allied magnetic field, Joule dissipation, heat absorption, squeezing and thermal buoyancy parameters. The entropy generation upsurges due to rising magnetic field strength while its intensification is declined by enhancing the porosity parameter.

Originality/value

The uniqueness of this research work is the numerical evaluation of MHD honeycomb-structured graphene nanofluid flow within two squeezed parallel plates under Joule dissipation and solar thermal radiation impacts. Furthermore, regression models are devised to forecast the correlation between the rate of thermal heat transmission and persistent flow parameters.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 34 no. 6
Type: Research Article
ISSN: 0961-5539

Keywords

Book part
Publication date: 12 September 2024

Paruchuru Manjushree, Chirra Babu Rao and Indukuri Bangar Raju

Amid rapid global urbanization, cities confront many complex challenges, including sustainability, waste management, energy consumption and resource allocation. Two emerging…

Abstract

Amid rapid global urbanization, cities confront many complex challenges, including sustainability, waste management, energy consumption and resource allocation. Two emerging paradigms – smart cities and circular economies (CEs) – have shown promise in addressing these issues. Smart cities utilize cutting-edge technologies like internet of things (IoT), artificial intelligence (AI) and big data analytics to create interconnected, efficient urban ecosystems. Meanwhile, the CE model aims for a regenerative system focused on minimizing waste and maximizing the utilization of resources. However, these paradigms have rarely been studied in conjunction, resulting in a gap in the existing literature. This bibliometric analysis aims to bridge this gap by mapping the interdisciplinary research landscape that integrates smart cities and CEs. Specifically, the study identifies key thematic intersections, influential authors, leading academic journals and potential directions for future research. Through this analysis, we provide a comprehensive overview of the existing body of work and lay the groundwork for the evolution of this interdisciplinary domain.

Article
Publication date: 10 May 2024

Mahesh Singh, Jaiprakash Paliwal, Manoj Kumar Rao and Shirish Raibagkar

In India, national accreditation agencies stipulate that internal quality control in higher education institutions (HEIs) is to be institutionalized through internal quality…

Abstract

Purpose

In India, national accreditation agencies stipulate that internal quality control in higher education institutions (HEIs) is to be institutionalized through internal quality assurance cells that are responsible for implementing and controlling quality systems. As the concept of goal congruence is central to a control process, this study aims to examine whether goal congruence is observed in such institutions. The impact of the absence of goal congruence on the quality of performance in higher education was also examined.

Design/methodology/approach

This cross-sectional study measured the impact of goal congruence or the lack thereof on the performance quality of HEIs as defined in the evaluation criteria of the apex accreditation agency, the National Assessment and Accreditation Council. Two hypotheses were tested using t-tests and regression analysis. Focus group discussions were conducted to elicit participants’ suggestions.

Findings

The results showed a lack of goal congruence between HEIs’ quality goals and their faculty’s personal goals, which adversely impacts the quality of their performance, as indicated by an average disagreement of 81% on a ten-statement scale. Goal congruence as an independent variable explained 63% of the variability in HEIs’ performance quality, and the results were statistically significant, indicating that lack of goal congruence is an important contributor to poor performance among HEIs.

Originality/value

Accreditation of HEIs is a global practice; hence, the findings of this study and the importance of goal congruence apply not only to India but also to HEIs globally.

Details

Quality Assurance in Education, vol. 32 no. 3
Type: Research Article
ISSN: 0968-4883

Keywords

Article
Publication date: 20 June 2023

Janhavi Abhang and V.V. Ravi Kumar

This study aims to develop a database of existing academic information in house purchase decision (HPD) using systematic literature review (SLR), to facilitate worldwide…

Abstract

Purpose

This study aims to develop a database of existing academic information in house purchase decision (HPD) using systematic literature review (SLR), to facilitate worldwide advancement of research under HPD domain.

Design/methodology/approach

This research examined papers from two reputable databases – Scopus and Google Scholar – from 1992 to 2022 using a scoping review technique (Arksey and O’Malley, 2005) and a theme analysis method. Out of 374, 181 articles fit the inclusion parameters and were evaluated using the theme analysis approach.

Findings

Data from 181 articles was evaluated thematically to create a thematic map of HPD research. Five main themes and their sub-themes were identified: consumer behaviour, housing attributes, factors influencing purchasing decisions, investment analysis and demographics, which proved essential in understanding HPD and customer preferences for house purchase.

Practical implications

Data from 181 articles were evaluated thematically to create a thematic map of HPD research. This SLR intends to provide useful new insights on consumer concerns about home purchases in the rapidly developing residential real estate market and the issues that marketers, housing sector stakeholders, real estate industry and existing and future researchers should prioritize.

Originality/value

This research is unique such that it is the only 30-year-long SLR on the subject matter of HPD. This paper makes a significant contribution to residential real estate domain signifying the present state of research in HPD.

Details

International Journal of Housing Markets and Analysis, vol. 17 no. 5
Type: Research Article
ISSN: 1753-8270

Keywords

Article
Publication date: 25 April 2024

Saadet Güler, Ahmet Yavaş, Berk Özler and Ahmet Çagri Kilinç

Three-dimensional (3D) printing is popular for many applications including the production of photocatalysts. This paper aims to focus on developing of 3D-printed…

Abstract

Purpose

Three-dimensional (3D) printing is popular for many applications including the production of photocatalysts. This paper aims to focus on developing of 3D-printed photocatalyst-nano composite lattice structure. Digital light processing (DLP) 3D printing of photocatalyst composites was performed using photosensitive resin mixed with 0.5% Wt. of TiO2 powder and varying amounts (0.025% Wt. to 0.2% Wt.) of graphene nanoplatelet powder. The photocatalytic efficiency of DLP 3D-printed photocatalyst TiO2 composite was investigated, and the effects of nano graphite powder incorporation on the photocatalytic activity, thermal and mechanical properties were investigated.

Design/methodology/approach

Methods involve 3D computer-aided design modeling, printing parameters and comprehensive characterization techniques such as structural equation modeling, X-ray diffraction, thermogravimetric analysis, Fourier-transform infrared (FTIR) and mechanical testing.

Findings

Results highlight successful dispersion and characteristics of TiO2 and graphene nanoplatelet (GNP) powders, intricate designs of 3D-printed lattice structures, and the influence of GNPs on thermal behavior and mechanical properties.

Originality/value

The study suggests applicability in wastewater treatment and environmental remediation, showcasing the adaptability of 3 D printing in designing effective photocatalysts. Future research should focus on practical applications and the long-term durability of these 3D-printed composites.

Graphical abstract

Details

Rapid Prototyping Journal, vol. 30 no. 5
Type: Research Article
ISSN: 1355-2546

Keywords

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