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Driven by the rapid expansion of online retail and the surge in livestream commerce, the impact of different livestream mode on brand and platform performance has become a critical issue. This paper analyzes the impact of artificial intelligence (AI) and key opinion leader (KOL) livestream on the profitability of brands and the platform, incorporating the effects of horizontal interactions to identify the optimal livestream mode.

This paper develops a model of a platform supply chain involving two brands and a platform, where each brand independently decides whether to utilize KOL or AI livestream. Applying Stackelberg game approach, the study derives equilibria for various livestream scenarios, identifying the optimal livestream mode for both parties. Additionally, the model is extended to incorporate asymmetric market potential and network externality to evaluate their impact on a brand’s choice of livestream mode.

Several interesting and important results are derived in this paper. Firstly, it is found that AI livestream enables brands to leverage network externality and mitigate the market disadvantage, thereby gaining a competitive advantage. Secondly, while KOL livestream promotes trust, the medium KOL commission rates could cause brands to be trapped in a prisoner’s dilemma, and excessively high commission rates may render them less profitable. Thirdly, the KOL commission rate, network externality intensity, horizontal interactions and market disadvantage are critical determinants influencing a brand’s choice of livestream mode.

This study is the first to investigate the effects of horizontal interactions, asymmetric market potential and asymmetric network externality on livestream mode selection by brands within a platform supply chain. The research provides valuable insights into optimizing livestream strategies to enhance brand profitability.

The purpose of the study is to investigate strategies for enhancing pollution oversight by local governments while reducing government-enterprise collusion (GEC) levels. Additionally, the factors influencing pollution control efforts at incineration plants are explored. Potential approaches to improving them and for effectively reducing waste incineration pollution are suggested.

The authors examined the most effective methods for mitigating incineration-related pollution and preventing collusion and developed a differential game model involving interactions between local governments and incineration plants. The findings of this work have significant policy implications for central governments worldwide seeking to regulate waste incineration practices.

The results indicate that, first, elevating environmental assessment standards can incentivize local governments to improve their oversight efforts. Second, collusion between incineration plants and local governments can be deterred by transferring benefits from the plants to the local government, while increased supervision by the central government and the enforcement of penalties for collusion can also mitigate collusion. Third, both central and local governments can bolster their supervisory and penalty mechanisms for instances of excessive pollution, encouraging incineration plants to invest more in pollution control. Finally, when the central government finds it challenging to detect excessive incineration-related pollution, enhancing rewards and penalties at the local government level can be a viable alternative.

This study stands out by considering the dynamic nature of pollutants. A differential game model is constructed which captures the evolving dynamics between local governments and incineration plants, offering insights regarding the prevention of collusion from a dynamic perspective. The findings may provide a valuable reference for governments as they develop and enforce regulations while motivating incineration plants to actively engage in reducing waste-incineration pollution.

Silicon-containing groups were introduced into fluoroacrylate polymer to further improve the comprehensive performance of pressure-sensitive adhesive (PSA) for expanded polytetrafluoroethylene (ePTFE) bonding.

A series of silicon-containing fluorinated acrylic copolymers were synthesized through free radical solution polymerization with vinyloxy trimethylsilane, allyltrimethylsilane, 3-(trimethoxysilyl)propyl methacrylate or 1,3,5-tris(3,3,3-trifluoropropyl) methylcyclotrisiloxane as silicon monomers, and comprehensive performance of the copolymers was evaluated based on Fourier transform infrared (FTIR) spectroscopy, X-ray photoelectron spectroscopy (XPS), gel permeation chromatography, glass transition temperatures (T_g), differential scanning calorimetry, thermogravimetric analysis, water contact angle, the track, 180° peel strength, and shear holding power.

Based on the FTIR and XPS results, it is confirmed that the silicon monomers were successfully introduced into the fluorinated acrylate copolymer. XPS analysis indicated that the silicon groups had the tendency to enrich on the surface of the film, thereby reducing the F content on the film surface. The glass transition temperatures (T_g) of the PSAs increased when silicon monomers were introduced, while the thermal stability declined. The contact angles of the acrylic PSA films were increased with the introduction of silicon monomers. From the perspective of bonding performance, the track, 180° peel strength and shear holding power decreased to varying degrees compared to silicon-free PSA, except significantly elevated holding power with MPS as the silicon monomer.

Silicon-containing fluorinated acrylic copolymers were synthesized, and the comprehensive performance was evaluated as PSAs of ePTFE for the first time.

This study examines the role of online customer reviews through text mining and sentiment analysis to improve customer satisfaction across various services within the UK banking sector. Additionally, the study analyses sentiment trends over a five-year period.

Using DistilBERT and Support Vector Machine algorithms, customer sentiments were assessed through an analysis of 20,137 Trustpilot reviews of HSBC, Santander, and Tesco Bank from 2018 to 2023. Data pre-processing steps were implemented to ensure data integrity and minimize noise.

Both positive and negative sentiments provide valuable insights. The results indicate a high prevalence of negative sentiments related to customer service and communication, with HSBC and Santander receiving 90.8% and 89.7% negative feedback, respectively, compared to Tesco Bank’s 66.8%. Key areas for improvement include HSBC’s credit card services and call center efficiency, which experienced increased negative feedback during the COVID-19 pandemic. The findings also demonstrate that DistilBERT excelled in categorizing reviews, while the SVM model, when combined with customer ratings, achieved 96% accuracy in sentiment analysis.

This study focuses on UK bank consumers of HSBC, Santander, and Tesco Bank. A multi-country or cross-cultural study may further enhance our understanding of the approaches and findings.

Online customer reviews become more informative when categorised by service sector. To enhance customer satisfaction, bank managers should pay attention to both positive and negative reviews, and track trends over time.

The uniqueness of this study lies in its exploration of the importance of categorisation in text-mining-based sentiment analysis, its focus on the influence of both positive and negative sentiments, and its emphasis on tracking sentiment trends over time.

The purpose of this study is to examine whether service innovation capability can affect firm performance in the architecture, engineering and construction (AEC) context, and, if so, how.

This study developed a theoretical framework illustrating the performance impacts of service innovation capability through the business model in the AEC sector. An empirical study was conducted to test the hypotheses using 374 valid questionnaires using structure equation model (SEM).

The results verify that service innovation capability positively influences firm performance mediated by the business model. As to the direct effect, service innovation capability is positively associated with firm performance.

This study highlights how service innovation capability affects performance and reveals the underlying mechanism.

The purpose of this paper is to explore mechanisms of the overseas marketing assets needed for marketing dynamic capability in Chinese multinational enterprises (MNEs) settings. Marketing assets of foreign subsidiaries contribute to the dynamic capability of MNEs, which are crucial for their sustained competitiveness. This kind of mechanism attracts much attention in academia and industry. However, there are few studies on how dynamic capabilities are developed in MNEs considering the organizational structure of geographically dispersed assets in multiple locations. This paper aims to examine the effect of knowledge-based and relational-based marketing assets on dynamic marketing capabilities and the mediating effect of customer orientation on Chinese MNEs.

Integrating the dynamic capability approach and the international marketing literature, this study examines the impact of two types of marketing assets of foreign subsidiaries, focusing on knowledge-based and relationship-based marketing assets, on the dynamic marketing capabilities of Chinese MNEs. A large-scale empirical study of Chinese MNEs operating in overseas markets was performed, and the questionnaires were distributed and collected.

The results suggest a positive impact of knowledge-based and relationship-based marketing assets on marketing dynamic capability. We find that customer orientation has a positive mediating effect on the relationship between marketing assets and marketing dynamic capability. We also find that the competitive strength of the overseas market negatively moderates this relationship.

This study aims to contribute to the existing literature with a more fine-grained understanding of marketing assets and marketing dynamic capability, then provides theoretical guidance and management suggestions for the formulation and implementation of internationalization strategies of Chinese MNEs.

The findings outline several important implications for MNEs seeking into expand to overseas markets.

This paper contributes a novel, combined perspective on marketing assets and marketing dynamic capability.

We aim to empirically investigate the effect of affiliated banker directors (ABDs) on corporate tax avoidance. Furthermore, we conduct cross-sectional analyses on the impact of ABDs and explore the underlying mechanisms through which ABDs might influence corporate tax avoidance.

Using a large sample between 1999 and 2016, we empirically examine the impact of ABDs on corporate tax avoidance. We address the endogeneity concerns through an instrumental variable approach and robustness tests with alternative measures of ABDs and corporate tax avoidance.

Our results demonstrate that firms with ABDs exhibit lower levels of corporate tax avoidance. This negative association persists after controlling for potential endogeneity issues and is robust to alternative measures. We further document that the negative effect is stronger when firms are more bank-dependent and financially constrained. Our results indicate that ABDs limit corporate tax avoidance by strengthening corporate governance, mitigating information risks and protecting their reputational capital.

This research extends the existing literature by exploring the influence of ABDs on corporate accounting policies, particularly tax avoidance. These findings enhance our understanding of how directors’ banking experience bolsters corporate governance, information transparency and reputation, ultimately safeguarding stakeholder interests. This paper offers valuable implications for both financial practitioners and policymakers.

The inclusion of esports as an official event in the Hangzhou Asian Games is an important step towards the institutionalisation of esports. The significance of this event marks that Asia once again takes a lead in the global esportisation. This chapter investigates a series of history events in the inclusion process of esports into the comprehensive Games in Asia using process sociology and actor network theory (ANT). This study will analyse the type characteristics of esports events in Hangzhou Asian Games, whilst examining how key stakeholders' interact and balance in the network composed of international sports organisations, host of the event, emerging esports organisations and esports game companies. The chapter also examines the functions of global game industrial economic geography, local cultural politics, esports geopolitics and Olympic values in esports sportization, aiming to reveal the implications of esports inclusion in the Asian Games on the debate of whether esports meets the criteria to be classified as a ‘sport’ and its enlightenment of digital strategy to the inclusion esports in the Olympics.

To propose a new investment-income valuation model by real options approach (ROA) for old community renewal (OCR) projects, which could help the government attract private capital's participation.

The new model is proposed by identifying the types of options private capital has in the OCR project, selecting the option model most suitable for private capital investment decisions, improving the valuation model through the triangular fuzzy numbers to take into account the uncertainty and flexibility, and demonstrating the feasibility of the calculation model through an actual OCR project case.

The new model can valuate OCR projects more accurately based on considering uncertainty and flexibility, compared with conventional methods that often underestimate the value of OCR projects.

The investment-income of OCR projects shall be re-valuated from the lens of real options, which could help reveal more real benefits beyond the capital growth of OCR projects, enable the government to attract private capital's investment in OCR, and alleviate government fiscal pressure.

The proposed OCR-oriented investment-income valuation model systematically analyzes the applicability of real option value (ROV) to OCR projects, innovatively integrates the ROV and the net present value (NPV) as expanded net present value (ENPV), and accurately evaluate real benefits in comparison with existing models. Furthermore, the newly proposed model holds the potential to be transferred to various social welfare projects as a tool to attract private capital's participation.

With respect to severe working conditions such as heavy load and impact, this paper aims to investigate the friction reduction and anti-wear performance of kaolin and molybdenum dialkyl dithiophosphate (MoDDP) composite lubricant additives to improve the lubrication effect of a single additive.

A four-ball friction test was carried out to determine the optimal concentration of kaolin and organic molybdenum additives and the tribological properties of the kaolin/MoDDP composite lubricant additives. A ring block test of composite lubricant additives was designed to investigate its lubrication performance under the severe working conditions of low speed, heavy load and impact.

The results showed that the optimal addition mass fractions of kaolin and MoDDP were 4.0 and 1.5 Wt.%, respectively, when kaolin and MoDDP were used as single lubricant additives. Compared with the single additive, the 4.0 Wt.% kaolin/1.5 Wt.% MoDDP composite lubricant additive showed excellent friction reduction and anti-wear effects under heavy load and impact conditions. Physicochemical analysis of the wear surface revealed that the lamellar kaolin additive and MoDDP had excellent synergistic effects, and the friction process promoted the generation of lubricant films containing a chemically reactive layer of MoS₂, MoO₂, FeS₂ and Fe₂O₃ and a physically adsorbent layer containing SiO₂ and Al₂O₃, which play important roles in anti-wear and friction reduction.

The excellent friction reduction and anti-wear effects of lamellar silicate minerals and the excellent antioxidant properties and good synergistic effects of molybdenum were comprehensively used to develop the composite additives with great lubricating properties.