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Organizations use innovations and respond to external pressures, creating a transition to the sociotechnical system. In their transitions, they interact with the environment and undergo adaptation-selection. The extant literature used a multilevel perspective (MLP) with a structural view and examined dynamics and transitions (phenomena) in a noninterventionistic setting. This study aims to examine the dynamics and phenomena with a microstructural or functional view and expand the MLP; this paper uses neo-institutionalism and human values as part of the functional view. Moreover, when the authors examine the phenomena in an interventionistic setting, they can obtain certain unique dynamics and their influence on the phenomena.

The authors need to examine the phenomena in its setting, so this paper selected a case study, Indian electricity generation. For diverse heuristic and analytic views, it selected two Indian states.

The findings from the functional view showed that organizations exhibit certain traits of neo-institutionalism and human values, which mediate their responses (behavior) to external pressures. Additionally, due to the interventionist state, their dynamics use shaping instead of selection logic for innovations, which decides the transition pathway selection (technology adoption). It further decided the extent to which innovations cumulate as stable designs. As a result, the responses and the transition provide benefits in the short term while invariably failing in the long term.

By selecting cases with higher investments in renewable energies and combustible fuels, the authors can expand the functional view to include user typologies such as producers, intermediaries and citizen groups and obtain further insights into transitions.

The study highlights the generation dynamics specific to Indian electricity generation and its transition pathways. The study’s outcome provides insights to researchers and practitioners in formulating policy changes and transforming electricity generation.

The study uses a functional view comprising neo-institutionalism and human values and expands the sociotechnical transition theory. In addition, selecting an interventionist setting provided insights into dynamics specific to organizational behavior and associated services. Finally, the obtained insights offer suggestions for technology development to better manage transitions with adaptation-selection.

External pressures, like the pandemic, influence industry and academia. ICT can assist in creating service innovations and better responses to external pressures. When higher education institutes combine service innovations with an appropriate business model, they can better understand educational transformations and marketing and aim for productivity, effectiveness, and sustainability. This paper aims to provide insights into transformations by organizing innovations and business models and creating a positive influence.

This paper uses a case study method to examine the educational transformation in its settings. The method followed is direct non-participant observation, and the selected case is a marginalized business school of an Indian public institution. Combining observation and case study provides deeper insights into individuals/groups in a social context. The direct non-participant allows the researcher to get closer to the field of research while retaining the position of an outsider.

This paper defines service innovations with four conceptualizations – ICT, socio-techno-organization, demand, and orchestration. The findings provide insights into business models and educational marketing, with three suggestions for sustainability and economic growth. The suggestions are (1) operationalization based on incremental, iterative, and spiral expansion for the first two, (2) orchestrating educational marketing and value elements for a value-driven business model, and (3) social reengineering based on human values and leadership commitment.

It uses a single marginalized negative case study and is not bereft of limitations. Selecting positive cases representing geographically dispersed units, hybrid lectures, and diverse participants provides further insights into the operationalization of ICT and socio-techno-organizational aspects.

As educational institutions decide the appropriate strategy for their institution, the findings provide practitioners with insights to create value, expansion, growth, and insights into educational marketing.

The three steps in findings and their contribution to economic growth and sustainability enhance the body of knowledge – transformations in educational institutions. It provides insights into business models and educational marketing.