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Purpose: This chapter aims to review and brief the role of Strategic Corporate Social Responsibility (SCSR) in the tourism industry, targeting its impact on the performance and sustainability of the tourism industry. This chapter seeks to provide insights into how SCSR can lead to a positive transformation and competitive advantage.

Methodology: The chapter incorporates a brief literature review to examine current trends, hurdles, and benchmarking in the implementation of SCSR in the tourism industry. Comparative analysis and recent literature are used to extract valuable results and implications for effective tourism management.

Research limitations: The current chapter has limited potential biases in the selection of literature and the evolving nature of CSR in the tourism sector. Future research is required to check the developments in tourism and CSR.

Results: This chapter shed light on the complex association between the performance of CSR and business in the tourism industry, highlighting the importance of governance qualities and new initiatives for achieving financial sustainability.

Originality/value: This chapter adds valuable insights to the existing literature by shedding light on the most recent literature on SCSR in the tourism industry and provides inputs for setups looking for sustainability.

This study explores the role of human resource management (HRM) practices in advancing sustainable development goals (SDGs) within emerging markets. Specifically, we examine how HRM practices in financial institutions in the emerging markets of India and China promote SDGs 8 (decent work and economic growth), 10 (reduced inequalities) and 13 (climate action). We also propose a framework integrating these key SDG goals with core HRM functions.

Secondary data analysis was employed using data from sustainability reports of the top five Indian and Chinese banks listed in Forbes – the Global (2000) ranking for 2022–2023. These sustainability reports were analysed based on their reporting of indicators from the Global Reporting Initiative GRI 400 series, aligned with the SDGs 8, 10 and 13.

The result of the comparative analysis indicates that both Indian and Chinese banks use HRM practices of recruitment and selection, rewards and payments, workplace health and safety, and training and development to meet SDGs 8 (decent work and economic growth), 10 (reduced inequalities) and 13 (climate action). Regarding the reporting and disclosure of HRM practices in diversity, equity and inclusion, Indian banks outperform Chinese banks, and these practices contribute significantly to SDGs 8, 10 and 13. The dominance of state-owned initiatives in China dictates the alignment of HRM strategies with economic priorities at the national level, highlighting the challenge of balancing global sustainability initiatives with a centralised management system.

The study provides a comprehensive examination of sustainability reports with a specific focus on HRM practices and their role in advancing SDGs. It applies institutional theory to understand the differences in the reporting and implementation of HRM practices that contribute to the achievement of SDGs.

Purpose: Understanding consumer wants is crucial for improving service quality and gaining a competitive edge. This study's primary goal is to examine how satisfied tourists are with Kachchh Rann Utsav and whether they plan to revisit.

Methodology: The researcher used tourists who have visited Kachchh Rann Utsav previously as a sample based on the cluster sampling method. The sample size for this research was 478. The present study has considered the 7As of tourism: attraction, accessibility, amenities, accommodation, activities, awareness, and ancillary service to measure the underlying satisfaction. The researcher used multinomial logistic regression to predict the travelers’ intention to revisit.

Findings: Surprisingly, the researcher observed that the other six A's of tourism have been found not to affect tourists’ revisit intention, although accommodation does. Thus, the researcher thinks that a shift in the quality of lodging services offered to visitors during Kachchh Rann Utsav will have a big influence on the extent and direction of their desire to return to Kachchh Rann Utsav.

Originality: As to Kachchh Rann Utsav is an unexplored area. So to bridge the gap the researcher's study on this topic. As it will enhance the knowledge of Kachchh Tourism.

Implication: This study will be helpful for all Gujarat's and Kachchh's tourism industry stakeholders in framing the policy regarding Kachchh Rann Utsav.