Search results

Influencer transgressions can disappoint their followers. However, there is a lack of clarity about the effects of a false allegation on an influencer–follower relationship. Drawing from cognitive dissonance and moral reasoning theory, the current study aims to examine how this relationship is shaped across three time periods (before the allegation is leveled, after the allegation is leveled, and when the allegation is found to be baseless).

We study comments posted by followers of two falsely alleged social media influencers (SMI) on their YouTube and Instagram channels. Latent Dirichlet allocation (LDA) followed by netnography is used for thematic analysis. LDA is a social media topic modeling method that processes a statistically representative set of words to explain the tone and tenor of qualitative conversations. A sentiment analysis of the comments is done using SentiStrength.

When an allegation is leveled initially, the response from followers is overwhelmingly negative toward the influencer owing to moral coupling. However, when the allegations are proven to be false, the followers return to a positive opinion of the influencer, owing to feelings of dissonance and guilt.

The study contributes to the fields of influencer marketing, cognitive dissonance and moral reasoning. It highlights how endorsers can take advantage of the positive sentiment that arises once an accused SMI’s transgression is proven false.

This study introduces the concept of “Sentiment Reversal,” which is exhibited in the social media space. In this phenomenon, sentiments move from negative to positive toward the falsely accused SMI as they are vindicated of the previous charge.

People with disabilities (PwDs) encounter several impediments to employment prospects, contributing to India's huge employment gap. Entrepreneurship offers a different avenue for PwDs to overcome these constraints. Entrepreneurship Support Organizations (ESOs) play a significant role in assisting PwD entrepreneurs. The present study aims to explore challenges encountered by entrepreneurs with disabilities (EwDs) in starting or sustaining a business in an Indian ecosystem. The study further aims to examine the status of entrepreneurial outcomes while comprehending the intersection of the challenges of disability and entrepreneurship. The study draws on stakeholder and social identity theories to understand this critical connection.

A qualitative approach is applied to study the phenomenon. Semi-structured interviews were conducted with 13 EWDs and 5 ESOs to explore the challenges faced and the available support in the Indian context. The study explores the level of coordination and roles these organizations play in fostering an entrepreneurial culture for PWDs.

The research findings explore novel challenges and facilitators of entrepreneurial pursuits of EwDs. The study further offers implications for policymakers to foster inclusive infrastructure, financial institutions to provide accessible credit options, and ESOs to amplify tailored assistance. Importantly, these dynamics have implications for advancing relevant Sustainable Development Goals.

The intersectional lens of disability and entrepreneurial challenges offered to study PwD entrepreneurship highlights new directions for exploring the phenomenon in deeper detail. Further, the theoretical underpinnings of stakeholder and social identity theories provide practical and indispensable insights into the phenomenon.

This paper aims to explore the effectiveness of 360-degree virtual reality (VR) videos compared to traditional preview modes in shaping customer perceptions and behavioral intentions toward the hospitality service provider. Specifically, the study investigates how self-construal moderates this relationship, offering novel and nuanced understanding of the customer decision-making process in the hospitality sector.

Three experiments were carried out. Study 1 examined the impact of preview modes on customers’ behavioral intentions. Study 2 examined the psychological mechanism of mental imagery and being hooked in the relationship between preview modes and behavioral intentions. Study 3 examined the moderating role of self-construal in the relationship between preview modes and behavioral intentions.

The study findings revealed that 360-degree VR videos are more effective than traditional preview modes in determining customers’ behavioral intentions. Mental imagery and being hooked explain this relationship. Furthermore, customers with highly independent self-construal evaluate 360-degree VR videos more favorably, while those with highly interdependent self-construal evaluate traditional preview modes more positively.

The research indicates that adopting VR applications can offer competitive advantage for hospitality service providers. The study findings provide hospitality providers with insights to tailor their marketing strategies by selecting preview modes that align with the psychological profiles of the customers.

The originality of the study lies in its pioneering efforts to explore how self-construal shapes customer responses to different preview modes. Furthermore, this study reveals the importance of psychological constructs in understanding the impact of VR applications on customer behaviors.

The purpose of this study is to investigate the significance and impact of strategic knowledge management (SKM) practices and organisational change capacity (OCC) in improving strategic thinking and strategic orientation in small and medium-sized enterprises (SMEs) and their contribution in overall improvement of entrepreneurial performance.

Quantitative research methodology using partial least square structural equation modelling with data of 296 sample from the target group as managers and owners from various SMEs in the UK has been used in the study.

The findings suggest that SMEs that invest in SKM and OCC are more proficient at adjusting to fluctuations in the business landscape and develop effective strategies that lead to improved entrepreneurial performance. The study provides evidence that SKM encompasses more than just the acquisition and use of information. It also involves the establishment of a learning and innovation culture that facilitates strategic thinking and direction. Similarly, OCC is not just about implementing change but also about developing the agility and flexibility to adapt to market changes, consumer demands and technology.

According to the research, SMEs may boost their entrepreneurial performance and keep a competitive advantage in the modern, dynamic business environment by investing in SKM and OCC. The capacity of SMEs to implement SKM and organisational change should be encouraged and supported by policymakers and practitioners, who should also offer the necessary tools and assistance to do so.

This study offers a valuable addition to the previously published works on SKM and OCC within SMEs. It offers empirical data that highlights the significance of SKM and OCC in fostering strategic thinking, strategic orientation and ultimately, boosting entrepreneurial performance. The study also highlights the challenges faced by SMEs in implementing SKM and OCC and provides recommendations for overcoming these challenges.