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This study aims towards developing a conceptual framework by systematically reviewing the available literature with reference to job crafting under the lens of an emerging economy from South Asia, i.e. India, which is the largest country and the largest economy in the South Asian region.

The study employs a hybrid methodology of a systematic literature review (SLR) and bibliometric analysis using VOSviewer and Biblioshiny. Bibliometric analysis provides glimpses into the current state of knowledge like-trend of publication, influential authors, collaboration with foreign authors, the major themes and studied topics on job crafting in India etc. Further, a detailed SLR of the selected articles led to the development of the conceptual framework consisting of the enablers and outcomes of job crafting.

It discusses implications for academia, business and society at large, and also provides valuable insights to policymakers and practitioners paving the way for better adoption, customization and implementation of job crafting initiatives.

Owing to its own unique social, cultural, and economic characteristics, the dynamics of job crafting in India may vary from other countries and regions which can also be reflective of how job crafting operates in South Asia in general. As job crafting was conceptualized and later evolved mostly in the western context, our study assumes greater significance as it is the first study which attempts to systematically review the job crafting literature to understand how job crafting manifests in the Indian context and presents a conceptual framework for the same.