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Compressing project timelines represents a prevalent temporal tactic aimed at accelerating the innovation process. However, empirical evidence on the impact of such time constraints on innovation remains inconclusive. This study aims to investigate the relationship between a prevalent organizational time mechanism—Performance Appraisal Interval (PAI)—and employee exploratory innovation behavior. Additionally, we explore the boundary conditions that may influence this relationship: the moderating effects of future work self salience and supervisory developmental feedback.

Using online survey data collected in two waves from 426 employees working in hi-tech companies in China, we tested all the hypotheses.

(1) PAI demonstrates an inverted U-shaped influence on employees exploratory innovation behavior; (2) Employees’ future work self salience serves as a moderator that enhances the positive nature of this inverted U-shaped relationship; (3) Supervisory developmental feedback amplifies the moderating role of future work self salience, and the synergistic effect of PAI, future work self salience, and supervisory developmental feedback significantly enhances exploratory innovation behavior.

By providing insights that are attuned to the temporal aspects of performance appraisal, this study aids organizations in making more informed, strategic decisions that enhance both the effectiveness of performance assessments and the cultivation of an environment that encourages exploratory innovation. Additionally, it is recommended that organizational leaders incorporate future-oriented interventions and developmental feedback into their management practices to further promote employees' engagement in exploratory innovation.

Drawing on the interactive theory of performance, this study introduces a novel perspective on how an organizational temporal mechanism influences exploratory innovation and advances our understanding of the non-linear link between time constraints and employees' innovative behaviors.

This study aims to investigate the ecological awareness of Chinese consumers towards fast fashion and examine the effect of social sustainability claims on green brand image and purchase intentions in China, considering China’s unique environmental policy landscape and its significant role in the global fast fashion industry. The study explores the role of altruistic values in promoting sustainability within the well-known fast fashion brand “H” and how they shape brand image, consumer satisfaction and brand equity.

The study collected data from 257 Chinese participants and used a serial mediation model through the PROCESS macro in SPSS to analyse the correlation between green brand image, created through sustainability claims and consumer purchase intentions. The model also assessed the intermediary effects of brand image, satisfaction and equity.

The findings of the research indicate a direct and positive relationship between green brand image and consumer purchase intentions, emphasising the need for clothing and textile industry marketers to strategically promote altruistic values in their sustainability efforts and highlighting the importance of ecological awareness in shaping consumer behaviour in the Chinese context. This approach enhances green satisfaction and green brand equity and ultimately leads to higher green purchase intentions.

This study provides significant insights into the effectiveness of incorporating social sustainability claims in advertising to improve a brand’s green image and influence consumer behaviour. It emphasises the importance of altruistic values in sustainability strategies, offering valuable guidelines for marketers in enhancing green satisfaction and brand equity, thereby boosting consumer purchase intentions in the context of green branding and sustainability advertising. Focussing specifically on the Chinese market, this research sheds light on the impact of ecological awareness among Chinese consumers within the fast-fashion industry. Given China’s substantial role in shaping global fast-fashion production and its evolving environmental policies, this focus adds significant depth to our understanding of sustainability claims’ influence within this crucial consumer base.

The research purpose is to investigate how personal values influence home country consumers’ attitudes toward the brand engaging in cross-border philanthropy by analyzing the mediating role of perceived fairness. This research also examines the moderating factor of this effect to propose practical strategies for brand managers.

This research employed one survey (Study 1) and two experiments (Studies 2–3) by manipulating personal values to provide robust evidence for the impact of values on consumer attitudes toward the brand conducting cross-border philanthropy.

This research offers empirical insights into the positive effect of self-transcendence values on consumer attitudes toward the brand participating in cross-border philanthropy. Findings suggest that home country consumers with self-enhancement (vs self-transcendence) values exhibit lower perceived fairness for transnational philanthropy, which leads to less favorable attitudes toward the brand. Cause acuteness is identified as a boundary condition of these unfavorable responses.

This research yields guidance for brand managers and marketers seeking to improve consumers’ brand attitudes through cross-border philanthropy.

This research enriches the literature on corporate social responsibility with respect to cross-border philanthropy and reveals distinct consumer attitudes toward this brand behavior. Furthermore, this study makes meaningful contributions to the value and fairness literature.

In many instances, the data exhibits periodic and trend characteristics. However, indices like the Digital Economy Development Index (DEDI), which pertains to science, technology, policy and economy, may occasionally display erratic behaviors due to external influences. Thus, to address the unique attributes of the digital economy, this study integrates the principle of information prioritization with nonlinear processing techniques to accurately forecast rapid and anomalous data.

The proposed method utilizes the new information priority GM(1,1) model alongside an optimized BP neural network model achieved through the gradient descent technique (GD-BP). Initially, the provincial Digital Economic Development Index (DEDI) is derived using the entropy weight approach. Subsequently, the original GM(1,1) time response equation undergoes alteration of the initial value, and the time parameter is fine-tuned using Particle Swarm Optimization (PSO). Next, the GD-BP model addresses the residual error. Ultimately, the prediction outcome of the grey combination forecasting model (GCFM) is derived by merging the findings from both the NIPGM(1,1) model and the GD-BP approach.

Using the DEDI of Jiangsu Province as a case study, researchers demonstrate the effectiveness of the grey combination forecasting model. This model achieves a mean absolute percentage error of 0.33%, outperforming other forecasting methods.

First of all, due to the limited data access, it is impossible to obtain a more comprehensive dataset related to the DEDI of Jiangsu Province. Secondly, according to the test results of the GCFM from 2011 to 2020 and the forecasting results from 2021 to 2023, it can be seen that the results of the GCFM are consistent with the actual development situation, but it cannot guarantee the correctness of the long-term forecasting, so the combination forecasting model is only suitable for short-term forecasting.

This article proposes a grey combination prediction model based on the principles of new information priority and nonlinear processing.

The purpose of this study is to explore how digital transformation helps enterprises achieve high-quality development, including the mediating mechanism of information transparency, innovation capacity and financial stability, the moderating role of financing constraints and government subsidies, and the heterogeneous effects of property rights, size and growth.

This study conducts two-way fixed-effect model using 780 samples of China's Shanghai-Shenzhen A-share listed companies from 2012 to 2019.

The results show that digital transformation can effectively improve the total factor productivity (TFP) of enterprises through the triple channels of information transparency, innovation capability and financial stability. Meanwhile, financing constraints significantly inhibited the contribution of digital transformation to TFP, while government subsidies significantly increased the contribution of digital transformation to TFP. In addition, state-owned enterprises (SOEs), large enterprises and high-growth enterprises are more able to achieve high-quality development by increasing their digital transformation.

In the process of implementing digital transformation, companies should actively improve information transparency, financial stability and innovation capabilities, and choose differentiated paths based on intrinsic characteristics such as property rights, scale and growth. At the same time, the government should actively improve not only the digital institutional environment but also the financial policy and credit system.

This study enriches the theoretical research framework of digital transformation and high-quality development by identifying the channel mechanisms and boundary conditions through which digital transformation affects high-quality development and expands the consequences of digital transformation and the antecedents of high-quality development.

The study aims to explore how fashion visual symbols influence consumers' inclination for repurchasing. It attempts to investigate the intricate interplay among three essential variables (social presence, collective excitement and cultural identification) from the perspective of Interaction Ritual Chains theory. Meanwhile, an attempt is made to reveal the underlying patterns in these relationships, fully harnessing the positive impact of fashion brand visual symbols in brand marketing.

This study employs a quantitative research methodology, administering an online survey in China, from which 381 valid responses were collected by simple random sampling. The acquired data were subjected to structural equation model and hypotheses testing.

The analysis reveals that heightened visual symbol perception significantly strengthens consumers' social presence, consequently elevating the probability of collective excitement. This establishes a mediated chain model, reinforcing repurchase intention. Additionally, the moderation effect analysis indicates that cultural identification negatively moderates both direct paths in the mediated chain model, with particularly pronounced effects for low cultural identification.

This study establishes a closed-loop system in fashion brand product marketing, continuously enhancing the intimacy and interactive willingness between consumers, as well as between consumers and the brand. The objective is to increase brand repurchase rates. Additionally, the research provides valuable recommendations and strategies for fashion brands to adapt to Chinese consumer demands, strengthen emotional attachment between consumers and the brand, and achieve sustainable development in the realm of fashion consumption.

This study aims to provide empirical evidence to verify the dimensional structure of artificial intelligence (AI) Chatbot quality and examine the impact of these dimensions on consumer satisfaction and brand advocacy among Gen Z in the fast food industry in Egypt.

The empirical data was obtained with an electronic self-administered survey instrument from 397 young consumers who had prior experience using AI Chatbots across multiple fast food brands in Egypt. Structural equation modeling was used to analyze the formulated hypotheses.

The results showed that AI Chatbot quality dimensions, specifically information authenticity and system compliance, significantly enhance young consumers’ satisfaction. In addition, information authenticity of AI Chatbot quality was observed to wield a significant influence on young consumers’ advocacy. In contrast, an insignificant relationship was noticed between satisfaction and advocacy. Moreover, the mediating role of consumer satisfaction was not established.

Given that Gen Z is more technology savvy and computer literate, marketers and practitioners of fast food brands should invest in AI tools to respond to young consumers’ expectations and improve their perception of their services.

This study uses stimulus-organism-response theory to understand the mediating effect of young consumers’ satisfaction in the relationship between AI Chatbot quality and consumer brand advocacy within the fast food industry. Also, it introduced two novel main constructs of AI Chatbot quality, namely, information authenticity and system compliance.

The principle of infinite life design currently directs fatigue resistance strategies for metro car bodies. However, this principle might not fully account for the dynamic influence of operational loads and the inevitable presence of defects. This study aims to integrate methods of service life estimation and residual life assessment, which are based on operational loads, into the existing infinite life verification framework to further ensure the operational safety of subway trains.

Operational loads and fatigue loading spectra were determined through the field test. The material test was conducted to investigate characteristics of the fracture toughness and the crack growth rate. The fatigue strength of the metro car body was first verified using the finite element method and Moore–Kommers–Japer diagrams. The service life was then estimated by applying the Miner rule and high-cycle fatigue curves in a modified form of the Basquin equation. Finally, the residual life was assessed utilizing a fracture assessment diagram and a fitted curve of crack growth rate adhered to the Paris formula.

Neither the maximum utilization factor nor the cumulative damage exceeds the threshold value of 1.0, the metro car body could meet the design life requirement of 30 years or 6.6 million km. However, three out of five fatigue key points were significantly influenced by the operational loads, which indicates that a single fatigue strength verification cannot achieve the infinite life design objective of the metro car body. For a projected design life of 30 years, the tolerance depth is 12.2 mm, which can underscore a relatively robust damage tolerance capability.

The influence of operational loads on fatigue life was presented by the discrepancy analysis between fatigue strength verification results and service life estimation results. The fracture properties of butt-welded joints were tested and used for the damage tolerance assessment. The damage tolerance life can be effectively related by a newly developed equation in this study. It can be a valuable tool to provide the theoretical guidance and technical support for the structural improvements and maintenance decisions of the metro car body.

By adopting learning theory and a guanxi perspective, this study aims to investigate the effects of interpersonal guanxi (interpersonal networks or connections) and relationship learning on companies’ business performance when operating in a large emerging market.

Using a sample of 294 sales managers and salespeople in the Chinese hotel sector, the authors empirically test the authors' arguments through a structural equation modeling (SEM) approach.

The authors' findings indicate that strong interpersonal guanxi tends to generate more positive business performance. Furthermore, the authors find that relationship learning plays a mediating role in the association between interpersonal guanxi and hotel companies’ business performance in a Chinese context. Finally, the authors empirically explore the moderating effect of inter-firm dependence on the contribution of interpersonal guanxi to relationship learning. Findings demonstrate that this effect varies significantly based on inter-firm dependence, with interpersonal guanxi exhibiting a greater positive impact if such dependence is high.

This study enriches our understanding of interpersonal guanxi and of how companies can enhance the companies' business performance in an emerging market context.