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Food marketing has long been recognized to influence food preferences, consumption and health, yet little is known about the nature and extent of food marketing to young adults – especially with respect to their real-world encounters with food marketing and the appeals they find persuasive. This study aims to engage young adults to explore the persuasive power of food marketing and its platforms of exposure.

Participatory research with 45 young adults, who used a specially designed mobile app to capture the food marketing they encountered for seven days, including information on brand, product, platform and “power” (i.e. the specific techniques that made the advertisement persuasive).

A total of 618 ads were captured for analysis. Results revealed the dominance of digital platforms (especially Instagram, comprising 43% of ads), fast food and beverage brands (48% of ads) and the top persuasive techniques of visual style, special offer and theme.

This study uniquely draws from framing theory to advance the notions of selection and salience to understand food marketing power. It is the first study of its kind to provide a comprehensive look at the platforms and persuasive techniques of food marketing to adults as selected, captured and tagged by participants. It provides timely insights into young adults and food marketing to adults, including where it is encountered, the (generally unhealthy) brands and products promoted and how it is made meaningful.

Digital transformation in nursing education is crucial for enhancing pedagogical practices and preparing future healthcare professionals for the rapidly evolving healthcare landscape. This chapter explores how the integration of digital technologies in higher education has revolutionising teaching methodologies and offered new opportunities to enhance learning experiences. It identifies gaps in digital learning modalities for undergraduate and postgraduate nursing students and discusses strategies to strengthen online literacy preparation and transition into the healthcare sector's digital transformation landscape and the 4th industrial era economy. The chapter examines best practices and challenges in digital transformation in nursing education such as blended learning environments, simulation and virtual reality, mobile learning applications and gamification strategies. Additionally, it addresses challenges in curriculum development including insufficient technological infrastructure, faculty training and development, assessment strategies and resistance to change among faculty and students. This chapter aims to provide insights and recommendations for educators, curriculum developers and policymakers in implementing successful digital transformation in nursing education.

The aim of this study is to identify why some brand buyers are satisfied, but are not necessarily loyal.

Based on prior literature, this study posits and tests nine potential reasons for why some satisfied buyers are loyal, and others are not. The factors examined are: distribution intensity, familiarity, popularity, customer satisfaction levels, category experience, variety-seeking, service design fit, satisfaction advantages (consumers having higher satisfaction for one brand versus others) and loyalty advantages (consumers showing higher loyalty for one brand versus others). The authors use the context of food retailing, focusing on the fast-food industry in the State of Kuwait.

The authors find that approximately 70% of fast-food brand users are satisfied, but only 28% of those satisfied users can be classified as highly loyal. While overall, the study finds satisfaction is positively correlated with individual-level buyer loyalty, analysis also finds that brand popularity, overall customer satisfaction levels, experience, variety-seeking, satisfaction advantages and loyalty advantages are factors that explain why many customers are satisfied, but do not have high levels of loyalty.

This study makes a novel and original contribution in assessing a broad range of factors that help explain why many satisfied buyers are not necessarily also loyal. The findings will assist managers to contextualize their firm’s performance on satisfaction and loyalty.

The issues raised in this chapter are primarily those of obfuscation regarding social and economic inequality in the UK. The chapter is about the way discourse in various forms serves to disguise and justify the huge inequalities in this society; legitimising and ‘naturalising’ them, or in Arendt's words ‘lying’ about them so that they are seen as ‘natural and self-evident’ (Alvesson & Deetz, 2006, p. 261). Issues looked at are the institutional arrangements by which government ministers give or withhold resources to and from certain categories of its citizens. This includes the UK Treasury in relation to which economic groups the Chancellor of the Exchequer decides how much to tax or not to tax. In particular what are examined are the discourses justifying these measures and establishing certain ‘truths’ about how things are economically and socially; which categories are entitled to or deserving of certain kinds of resources and which are not – argued here as constituting obfuscations of the ‘actual’ situation. Obfuscation has been defined as the action of making something obscure, unclear, or unintelligible. This, arguably, is not far removed, from the action of being deliberately untruthful or lying. The question then arises as to how close these discourses come to lying and how serious the inequalities are.

This article combines 530 digitized Franchise Disclosure Documents and standard contracts with employer-identified job ads from Burning Glass Technologies to establish stylized facts about franchising labor markets and their relation to the vertical restraints and contractual provisions that limit the autonomy of franchisees vis a vis their franchisors. We report novel findings about the application of vertical restraints like Resale Price Maintenance, Exclusive Dealing, and No-poaching Restrictions, among many others, to a low wage workforce. A legal regime that favors the franchising business model incentivizes franchisees to profit at the expense of workers and to limit egalitarian tendencies operating in the workplace.

The purpose of this article is to investigate the variables affecting heat transfer from the surfaces of a tall building and also the extent of the impact of each of them. Another purpose of this paper is to provide a suitable model for estimating the heat transfer coefficient of the external surfaces of the building according to the impact of variables.

In this study, the Taguchi's approach in the design of the experiments was used to reduce the number of experiments. Percent contributions factors into the overall and surface-averaged Nu of a square prism were obtained by the (ANOVA). The change in Nu by changing either of T, P, angle of attack and V were investigated by the (ANOM). The most significant factors affecting the value Nu were also identified to facilitate the design of thermal systems by eliminating the factors imposing no significant effect on the response in the molding phase. The set of conditions under which the air properties remained unchanged was identified. Five correlations were formulated to predict Nu.

Models used in BES, in which the effects of T, P, A and geometrical effects are not accounted for, are not reliable. The air pressure was found to impose no significant effect on the overall Nu of the considered square prism. Studied in the range of 274–303 K, the air temperature imposed a significant effect on the overall Nu. The results of ANOVA show the significant role of Re to predict Nu of tall buildings.

This article is taken from a doctoral dissertation.