Search results

While the extant literature establishes that creativity in advertisements enhances ad effectiveness, developing creative advertisements is costly and creativity perceptions are subjective varying from person to person. Therefore, it is important to study the factors that influence the creativity assessments of consumers. Accordingly, this paper aims to investigate the impact of thinking style on creativity assessments of advertisements.

Five studies (two surveys and three experiments) demonstrate that individuals with higher levels of analytic thinking style perceive creative advertisements as more creative. This result holds for a self-reported thinking style scale (Studies 1, 2 and 3) as well as for primed thinking styles (Studies 4 and 5) and for different product categories/ads (coffee in Study 1, furniture store in Study 2, and juice in Studies 3, 4 and 5).

The findings show that analytic thinkers perceive the same creative advertisement as more creative than holistic thinkers. In addition, the advanced creativity perception due to analytic thinking reflects positively on managerially important variables (willingness to pay a premium: Study 1, attitude toward ad: Study 2 and Study 4 post-test).

To the best of the authors’ knowledge, this research is the first to investigate an individual difference, namely, thinking style, that impacts creativity judgments, which in turn enhances advertising effectiveness.

Chapter 6 explores the cultural impact of mental health, addiction, and dual diagnosis challenges with a specific focus on Irish society. The chapter takes a staggered approach whereby each type of challenge is separated and discussed individually, before being joined together through discussions on dual diagnosis as presented in Section 6.4. These discussions are designed to highlight the cultural deviance that is perceived by other people towards those with such diagnosis over the years that such diagnosis have been prevalent in history. In particular, the discussions around dual diagnosis here will strengthen the discussion in Chapter 4: ‘The Conundrum of Dual Diagnosis’ and will set the groundwork for the remainder of this text.

Talent management can provide an organization with a competitive advantage. However, little is known about how human resource practices pertaining to talent management drive positive outcomes. Drawing on social exchange theory, this study investigates the effect of talent management practices usage on employee commitment and intention to leave. Integrating social exchange theory and the theory of met expectations facilitated predicting the mediating role of perceived career growth in the talent management practices usage-employee outcomes relationship.

Data were collected using a survey from 268 employees from eight organizations from the financial and services industries in Jordan.

Talent management practices usage has a significant direct positive effect on employee commitment but no direct effect on employees’ intention to leave. Further, there is pioneering evidence that perceived career growth mediates the following relationships: talent management practices usage and commitment and talent management practices usage and intention to leave.

The study provides unprecedented evidence of the effect of TM practices usage on employee outcomes and the role of perceived career growth in the TM practices usage-employee outcomes relationship from an underexplored context of Jordon. Our research results contribute to theory development in TM by supporting, extending and integrating social exchange theory and the theory of met expectations.

This study aims to identify and rank the key success factors linked with digitalization in the Indian construction sector. Because the construction firms in India are in the early stages of implementing digitalization in their operations, it provides a framework from which they may focus on the effectiveness of digitalization.

This research study examines 12 success factors related to digitalization in construction, which are derived from various sectors. Furthermore, experts from the construction industry and academia have validated these factors with respect to the Indian construction sector. The multi-criteria decision-making techniques are further used to examine the interrelationship, ranking and weightage of digitalization success. Finally, the success factors are validated through a questionnaire-based empirical study followed by ranking using a t-test. The results from both approaches (company-specific and generalized) are compared and discussed.

This research identifies that selecting appropriate digital methods and techniques is a critical success factor as far as digitalization in the Indian construction scenario is concerned. Besides that, continuous monitoring and control in digital implementation significantly impact other factors.

While similar results are obtained from approaches adopted in the study, a few success factors appear to differ in terms of their ranking position. Further studies can explore the finer details that can explain the behavior pattern. This study can also be extended by assessing the structural relationship among the identified factors that can throw more light on the dynamics of the continuation of digitalization in construction which can further help in formulating policies or digitalization rollout.

The outcome of this study sheds light on construction business knowledge by stressing key success elements connected to digitalization in construction processes in the Indian construction sector. Moreover, this study shows that the success of digitalization in construction is similar to that of transformation in the information technology industry, where adopting suitable digital methods and techniques plays a vital role in the transformation process.

Despite the multiple benefits of construction digitalization, limited research focuses on digitalization success factors, making this study unique. Furthermore, this study demonstrates that integrating Fuzzy decision-making trial and evaluation laboratory and maximum mean de-entropy approaches may be used to successfully prioritize success factors in the nascent stage of construction digitalization.

The purpose of this study is to contribute to the discussion surrounding the definition of accounting proposed by Carnegie et al. (2021a, 2021b) and further elaborated by Carnegie et al. (2023) from/under an institutionalist political-economy (IPE) based foundation and to specifically extend this approach to the arena of social and environmental accounting (SEA).

By adopting an IPE approach to SEA, this study offers a critique of the use of the notion of capital to refer to nature and people in SEA frameworks and standards.

A SEA framework based on the capabilities approach is proposed based on the concepts of human capabilities and global commons for the purpose of preserving the commons and enabling the flourishing of present and future generations.

The proposed framework allows the engagement of accounting community, in particular SEA researchers, with and contribution to such well-established initiatives as the Planetary Boundaries framework and the human development reports initiative of the United Nations Development Programme.

Based on the capability approach, this study applies Carnegie et al.’s (2023) framework to SEA. This new approach more attuned to the pursuit of sustainable human development and the sustainable development goals, may contribute to turning accounting into a major positive force through its impacts on the world, expressly upon organisations, people and nature.

In this chapter, we seek to bring greater attention to language-based stigma at work and how it affects employees speaking English as their second language. We integrate research findings across multiple disciplines, including management, psychology, linguistics, education, and business ethics, identifying three major themes and knowledge gaps in this research domain. Based on the multidisciplinary knowledge integration, we suggest six promising future directions for organizational and business ethics scholars to pursue. We call for more empirical research focusing on how language-based stigma may harm nonnative English speakers (NNESs) with and without actual mistreatment or discrimination at work and how organizations may intervene to support NNESs. We hope our chapter will spark conducive conversations about mitigating language-based stigma in the workplace.

Contrasting the production and distribution of television travel shows and travel vlogs, the second chapter proposes a critical political economy approach foregrounding socio-technical power relations in global tourism, and the empowerment tactics employed therein. The vast majority of television travel shows involve professional crews, large budgets and scripted storyboards. In stark contrast, travel vlogs are, by and large, low-budget productions, providing intimate travel advice from a first-person perspective. The researched travel influencers secured their livelihoods by combining various streams of revenue, including content monetisation, product sponsorship and collaborations with tourism organisations. Both television travel shows and travel vlogs are global cultural flows circulating through the interfaces of Internet technologies. Disseminating global knowledge about travel destinations, streaming services and video-sharing platforms render travel content into global forms. The researched travel influencers produced such global forms for circulation on digital platforms and brought place images from tourism destinations to platform audiences.

This study aims to explore differences in the usability of the Google Drive application based on demographic characteristics, computer skills and use frequency of Google Drive among public library users of Lahore.

The study adopted a quantitative approach and survey-based research method to achieve the study's objectives. The cloud usability model (user perspective) has been used as a theoretical lens to guide the study objectives. It comprises five dimensions of usability – capable, personal, reliable, valuable and secure.

The findings of the study revealed that the usability of Google Drive varied statistically significantly on the basis of depending on the respondents gender, age, academic qualification, computer skills and Google Drive use frequency.

It is a valuable study since it and adds knowledge to existing literature and has implications for practice.

The findings might be helpful for cloud support teams including Google Drive as they can notice the demographic and other differences among users' perceived usability of Google Drive and can enhance certain features of usability which leads attributes to increase its usage among users.