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In many instances, the data exhibits periodic and trend characteristics. However, indices like the Digital Economy Development Index (DEDI), which pertains to science, technology, policy and economy, may occasionally display erratic behaviors due to external influences. Thus, to address the unique attributes of the digital economy, this study integrates the principle of information prioritization with nonlinear processing techniques to accurately forecast rapid and anomalous data.

The proposed method utilizes the new information priority GM(1,1) model alongside an optimized BP neural network model achieved through the gradient descent technique (GD-BP). Initially, the provincial Digital Economic Development Index (DEDI) is derived using the entropy weight approach. Subsequently, the original GM(1,1) time response equation undergoes alteration of the initial value, and the time parameter is fine-tuned using Particle Swarm Optimization (PSO). Next, the GD-BP model addresses the residual error. Ultimately, the prediction outcome of the grey combination forecasting model (GCFM) is derived by merging the findings from both the NIPGM(1,1) model and the GD-BP approach.

Using the DEDI of Jiangsu Province as a case study, researchers demonstrate the effectiveness of the grey combination forecasting model. This model achieves a mean absolute percentage error of 0.33%, outperforming other forecasting methods.

First of all, due to the limited data access, it is impossible to obtain a more comprehensive dataset related to the DEDI of Jiangsu Province. Secondly, according to the test results of the GCFM from 2011 to 2020 and the forecasting results from 2021 to 2023, it can be seen that the results of the GCFM are consistent with the actual development situation, but it cannot guarantee the correctness of the long-term forecasting, so the combination forecasting model is only suitable for short-term forecasting.

This article proposes a grey combination prediction model based on the principles of new information priority and nonlinear processing.

Abnormal behaviors such as rework, backlog, changes and claims generated by project organizations are unavoidable in complex projects. When abnormal behaviors emerge, the previously normal state of interactions between organizations will be altered to some extent. However, previous studies have ignored the associations and interactions between organizations in the context of abnormal organizational behaviors (AOBs), making this challenging to cope with AOBs. As a result, the objective of this paper is to explore how to reduce AOBs in complex projects at the organizational level from a network perspective.

To overcome the inherent limitations of a single case study, this research integrated two data collection methods: questionnaire survey and expert scoring method. The questionnaire survey captured the universal data on the influence possibility of AOBs between complex project organizations and the expert scoring method got the influence probability scores of AOBs between organizations in the case. Using these data, four organizational influence network models of AOBs based on a case were developed to demonstrate how to destroy AOBs networks in complex projects using network attack theory (NAT).

First, the findings show that controlling AOBs generated by key organizations preferentially and improving the ability of key organizations can weaken AOBs network, enabling more effective coping strategies. Second, the owners, government, material suppliers and designers are identified as key organizations across all four influence networks of AOBs. Third, change and claim behaviors are more manageable from the organizational level.

Project managers can target specific organizations for intervention, weaken the AOBs network by applying NAT and achieve better project outcomes through coping strategies. Additionally, by taking a network perspective, this research provides a novel approach to comprehending the associations and interactions between organizations in the context of complex projects.

This paper proposes a new approach to investigating AOBs in complex projects by simultaneously examining rework, backlog, change and claim. Leveraging NAT as a novel tool for managing the harmful effects of influence networks, this study extends the knowledge body in the field of organizational behavior (OB) management and complex project management.

The digital marketing landscape is rapidly evolving, but the integration of visual content still heavily depends on human expertise. Driven by the quest for innovative marketing strategies that resonate with family-oriented consumers, this study seeks to bridge this gap by applying machine learning to analyze visual content in the maternity and baby care product sector.

This study incorporates a range of machine learning techniques – including open science framework feature detection, panoptic segmentation, customized instance segmentation, and face detection calculation methods – to analyze and predict the appeal of images, thereby enhancing user engagement and parent-child intimacy.

The exploration of various ML models, such as DT, LightGBM, RIPPER algorithm, and CNNs, has offered a comparative analysis that addresses a methodological gap in the existing literature, which frequently depends on isolated model evaluations. According to our quadrant analysis with respect to engagement rate and parent-child intimacy, the selection of a model for real-world applications depends on balancing performance and interpretability.

The proposed system offers a series of actionable recommendations designed to enhance customer engagement and foster brand loyalty. This study contributes to image design in maternity and baby care marketing and provides analytical insights for recommendation systems.