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As an important engine of economic growth, the digital economy is bringing new opportunities for the promotion of entrepreneurship. However, key questions regarding the extent of the effect of the digital economy on entrepreneurship remain unanswered. This study examines how the digital economy influences entrepreneurship in China using provincial data from 2011–2020, applying convergence tests and spatial econometric models.

Based on theoretical analysis and using macro provincial data covering the period of 2011–2020, we adopt a diversified empirical analytical method and apply a combination of the convergence trend test, spatial auto correlation test, and spatial Durbin model to test the research hypotheses.

First, there is spatial correlation between the digital economy and entrepreneurship. Second, the overall trend of China’s digital economy shows s convergence, with the whole country and the eastern region showing absolute β convergence and the whole country as well as the central and western regions showing β conditional convergence. Third, the digital economy can significantly promote entrepreneurship and has spatial spillover effects. Moreover, higher education has a negative moderating effect on the process of digital economy empowering entrepreneurship.

Studying the spatially correlated impacts of the digital economy on entrepreneurship enhances our understanding of its contribution to economic growth. Policy-makers can use these findings to develop targeted digital infrastructure investments in lagging provinces, guide entrepreneurs to better grasp the opportunities of the digital economy, and provide support for innovation and entrepreneurship. The findings also could offer Chinese experience that can be used to guide developing countries in utilizing the digital economy to enable entrepreneurship.

This paper expands and enriches the analytical focus on digital economy-empowered entrepreneurship and complements the current theoretical research on the moderating effect of the digital economy in empowering entrepreneurship.

Reusable takeaway food containers (RTFCs) are a newly emerging green packaging choice for the takeaway industry that can effectively reduce campus solid waste but are not yet well accepted. Therefore, this study aims to identify the key factors influencing university students’ intention to choose RTFCs, seeking to enhance RTFC project management practices and contribute to developing a sustainable “green university.”

In total, 316 valid respondents from a Chinese university were surveyed for data collection. A multivariate ordered logistic regression model was used to conduct empirical analysis.

The results of this study underscore the crucial role of perceived value in the relationship between perceived green attributes and students’ intention to choose RTFCs. The positive impacts of perceived green attributes on intention are direct and indirect, through the lens of perceived value. When the value is substantial, it significantly boosts the student’s intention to choose RTFCs. Conversely, the perception of lower hygienic quality or higher returning time cost dampens this intention, with a more pronounced effect than perceived green attributes. Notably, perceived publicity activities have the most significant impact on student’s intention to choose RTFCs.

This study contributes to the understanding of promoting RTFCs, a key strategy for reducing plastic waste on campuses. The findings provide actionable recommendations for the project company and the university, offering practical ways to encourage students to use RTFCs and contribute to plastic waste reduction.

This study aims to improve detection efficiency of fluorescence biosensor or a graphene field-effect transistor biosensor. Graphene field-effect transistor biosensing and fluorescent biosensing were integrated and combined with magnetic nanoparticles to construct a multi-sensor integrated microfluidic biochip for detecting single-stranded DNA. Multi-sensor integrated biochip demonstrated higher detection reliability for a single target and could simultaneously detect different targets.

In this study, the authors integrated graphene field-effect transistor biosensing and fluorescent biosensing, combined with magnetic nanoparticles, to fabricate a multi-sensor integrated microfluidic biochip for the detection of single-stranded deoxyribonucleic acid (DNA). Graphene films synthesized through chemical vapor deposition were transferred onto a glass substrate featuring two indium tin oxide electrodes, thus establishing conductive channels for the graphene field-effect transistor. Using π-π stacking, 1-pyrenebutanoic acid succinimidyl ester was immobilized onto the graphene film to serve as a medium for anchoring the probe aptamer. The fluorophore-labeled target DNA subsequently underwent hybridization with the probe aptamer, thereby forming a fluorescence detection channel.

This paper presents a novel approach using three channels of light, electricity and magnetism for the detection of single-stranded DNA, accompanied by the design of a microfluidic detection platform integrating biosensor chips. Remarkably, the detection limit achieved is 10 pm, with an impressively low relative standard deviation of 1.007%.

By detecting target DNA, the photo-electro-magnetic multi-sensor graphene field-effect transistor biosensor not only enhances the reliability and efficiency of detection but also exhibits additional advantages such as compact size, affordability, portability and straightforward automation. Real-time display of detection outcomes on the host facilitates a deeper comprehension of biochemical reaction dynamics. Moreover, besides detecting the same target, the sensor can also identify diverse targets, primarily leveraging the penetrative and noninvasive nature of light.

The inclusion of esports as an official event in the Hangzhou Asian Games is an important step towards the institutionalisation of esports. The significance of this event marks that Asia once again takes a lead in the global esportisation. This chapter investigates a series of history events in the inclusion process of esports into the comprehensive Games in Asia using process sociology and actor network theory (ANT). This study will analyse the type characteristics of esports events in Hangzhou Asian Games, whilst examining how key stakeholders' interact and balance in the network composed of international sports organisations, host of the event, emerging esports organisations and esports game companies. The chapter also examines the functions of global game industrial economic geography, local cultural politics, esports geopolitics and Olympic values in esports sportization, aiming to reveal the implications of esports inclusion in the Asian Games on the debate of whether esports meets the criteria to be classified as a ‘sport’ and its enlightenment of digital strategy to the inclusion esports in the Olympics.

The purpose of this paper is to introduce a double-stator switched reluctance machine (DS-SRM) for electric vehicles (EVs) and to propose multi-mode operations for this machine.

Analysis of flux linkage distributions and torque characteristics using finite element method (FEM). Building a dynamic simulation model based on electromagnetic characteristics, mathematical equations and mechanical motion equations of the DS-SRM drive system. The paper proposes multi-mode operations (inner-stator excitation mode, outer-stator excitation mode and double-stator excitation mode) based on motor working regions. It also conducts simulation and experimental results to verify the effectiveness of the proposed multi-mode operations strategies and control schemes.

There is almost no electromagnetic coupling between the inner and outer stators due to the specially designed rotor structure and optimized windings polarity configuration. Analysis of flux linkage distributions and torque characteristics verified the independence of inner and outer stators. Proposal of multi-mode operations and corresponding control rules achieved the smooth switching between different modes.

The paper introduced the DS-SRM for EVs and proposed multi-mode operations, along with control rules, to optimize its performance. The specially designed rotor structure, optimized winding polarity configuration, and the proposed multi-mode operations contribute to the originality of the research.

This paper aims to obtain a calculation method by hand without iteration.

This paper adopts strains as known quantities to solve the internal forces and deformations of the section, simplifies the deflection curve of the column and obtains nomograms that can calculate the bearing capacity and reinforcement of circular reinforced concrete (RC) columns by hand.

Nomograms include five variables: mechanical reinforcement ratio, relative normal force, dimensionless bending moment, slenderness ratio and ultimate dimensionless curvature. Nomograms corresponding to all classes of concrete have been drawn, and their dimensionless form makes them widely applicable. The calculation results of nomograms are compared and analysed with numerical calculation results, and the difference is within 5%, meeting the engineering requirements.

Calculating the bearing capacity of compression bending components requires considering second-order effects. Therefore, the calculation of the bearing capacity of circular RC columns requires iterative calculation, as it includes dual nonlinearity of material and geometry, and the two are coupled with each other. To calculate the bearing capacity of the section adopting ordinary concrete, it is necessary to solve the transcendental equation iteratively. For high-strength concrete, it can only be solved by numerical integration. A fast calculation method by hand is proposed in this paper.

The study aims to explore how fashion visual symbols influence consumers' inclination for repurchasing. It attempts to investigate the intricate interplay among three essential variables (social presence, collective excitement and cultural identification) from the perspective of Interaction Ritual Chains theory. Meanwhile, an attempt is made to reveal the underlying patterns in these relationships, fully harnessing the positive impact of fashion brand visual symbols in brand marketing.

This study employs a quantitative research methodology, administering an online survey in China, from which 381 valid responses were collected by simple random sampling. The acquired data were subjected to structural equation model and hypotheses testing.

The analysis reveals that heightened visual symbol perception significantly strengthens consumers' social presence, consequently elevating the probability of collective excitement. This establishes a mediated chain model, reinforcing repurchase intention. Additionally, the moderation effect analysis indicates that cultural identification negatively moderates both direct paths in the mediated chain model, with particularly pronounced effects for low cultural identification.

This study establishes a closed-loop system in fashion brand product marketing, continuously enhancing the intimacy and interactive willingness between consumers, as well as between consumers and the brand. The objective is to increase brand repurchase rates. Additionally, the research provides valuable recommendations and strategies for fashion brands to adapt to Chinese consumer demands, strengthen emotional attachment between consumers and the brand, and achieve sustainable development in the realm of fashion consumption.

The purpose of this study is to solve the problem that existing researches ignore the long-term and staged nature of digital transformation, failing to conduct specific discussions for different stages. It responded the call by constructing a three-stage evolutionary model to analyze the impact of digital transformation at different stages on the sustainable performance of manufacturing enterprises. The moderating effect of core technology capabilities is also explored, guided by the theory of assimilation innovation.

Based on the panel data of Chinese listed manufacturing companies from 2012 to 2020, this study empirically investigate the impact of digital transformation (digital process, digital operation and digital ecology) on sustainability performance (economic performance and environmental performance).

The findings indicate that digital operations and digital ecology significantly improve economic performance and environmental performance. Furthermore, the core technological capacity of the enterprise serves to modify the positive correlation between digital transformation at each stage and sustainable performance to some extent. In other words, when an enterprise is equipped with the requisite technological capacity, the digital transformation at each stage accelerates both economic performance and environmental performance, which in turn is conducive to an improvement in the enterprise’s sustainable development performance.

The findings contribute to the theoretical framework of digital transformation and sustainable development in all stages of enterprises. Furthermore, they provide guidance for achieving sustainable development through the implementation of digital transformation and the enhancement of core technological capacity.

This case study is designed to enable students to understand the reasons behind the launch of a beauty brand grounded on traditions and culture, understand the strategies adopted by Florasis to establish its presence in the C-beauty space and emerge successful, analyze the positioning of a C-beauty brand in a highly competitive beauty market, identify the issues and challenges faced by a C-beauty brand in its efforts to disrupt the C-beauty space and suggest strategies that Florasis can adopt to emerge as a market leader in the global beauty industry.

Set in 2021, the case study discusses about the emerging C-beauty brand Florasis innovative strategies to promote the brand. Florasis was founded in 2017 with a vision to become a century old national makeup brand of China. Florasis was successful in getting on board a story-telling experience that featured traditional Chinese culture, aesthetics and heritage. It sold cosmetic products with retro packaging, concepts derived from traditional Chinese style, promoting a sense of national pride and nostalgia. The case study highlights the innovative strategies Florasis adopted like influencer marketing through key opinion leaders and key opinion customers, celebrity endorsements, user co-creation programs, social content and network marketing, brand crossovers and collaborations, etc. In April 2021, Florasis became the No. 1 cosmetic company in China with a gross merchandise value of 218m yuan and further the total sales for second quarter of 2021 reached 830m yuan, endorsing its supremacy over other global and local beauty brands in China. However, with success came along a set of challenges. Some analysts pointed that the brand was slow in innovating its product line-up, it focused more on promotions and advertisements and the brand positioning with a single sales channel, the cost performance and quality of the products and excessive marketing campaigns targeting a niche segment. Going forward, what should Florasis do to conquer the global beauty space? Can Florasis aspire to become a digitally empowered global beauty brand? Has it got the momentum? Will its direct-to-consumer model and unprecedented marketing and promotion gimmicks, help it achieve the lead in the global beauty space?

This case study is suitable for students of the graduate and undergraduate programs in management.

Teaching notes are available for educators only.

CSS 8: Marketing.

The purpose of this study is to examine the variables affecting college students’ consumption behaviour in the context of the internet celebrity economy and the We Media environment.

In this study, five independent variables − perceived ease of use, perceived usefulness, attitude, We Media environment and internet celebrity marketing, as well as one mediating variable, consumption intention, are used to analyse college students’ consumption behaviour.

This study concluded that all five independent variables have positive relationships with the consumption intention and that the consumption intention also has a positive relationship with the consumption behaviour.

This study expanded the technology acceptance model and theory of planned behaviour model, which could provide insights for future research on consumption intention and behaviour. In addition, this study gives guidance for businesses considering to join this new industry in the internet celebrity economy.