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This study explores the interplay between the spirit of place, brand equity and tourists’ travel intentions within the context of culinary tourism at destinations influenced by Confucian culture. It examines how Confucian values, such as benevolence, righteousness, courtesy, wisdom and trust, shape the personality of culinary tourism destinations and how this personality influences tourists’ travel intentions both directly and indirectly through brand equity.

The researchers develop a conceptual framework highlighting dimensions of destination personality derived from Confucian values. These values serve as indicators of brand equity, focusing on dimensions like brand image, perceived quality and brand loyalty in the culinary tourism sector. Partial least squares structural equation modeling (PLS-SEM) was employed to analyze data from 503 tourists, examining the relationships between the Confucian-inspired destination personality, brand equity and tourists’ travel intentions.

The results show that tourists resonate strongly with the five Confucian personality traits, which significantly influence their travel intentions either directly or indirectly through enhanced brand equity. The study highlights the pivotal role of Confucian culture in shaping the destination personality and brand equity, which, in turn, drives tourists’ travel behaviors.

This study reveals how the spirit of place influences tourist behavior through brand equity, providing new perspectives and practical strategies for destination branding and development.

This study is the first to examine the relationships between spirit of place, brand equity and travel intentions within a Confucian cultural context, expanding the theoretical understanding of culinary tourism branding.

The purpose of this paper is to analyze the effect and mechanism of platform incentives on users’ knowledge collaboration performance (KCP) and the configuration leading to high KCP in online knowledge communities (OKCs) in the post-COVID-19 pandemic era from a cross-culture perspective.

A survey method and a standard questionnaire were applied. The data was analyzed using multiple regression and fuzzy set qualitative comparative analysis.

The results indicate that, for both kinds of users, self-enhancement and communication positively affect the KCP. User engagement significantly mediates the relationship between communication and KCP and knowledge absorptive capacity moderates the relationship between user engagement and KCP. In contrast, material incentive positively affects the KCP of Chinese users, while hurting the cross-cultural sample. And the promotion of KCP for cross-cultural samples does not require a higher engagement and knowledge absorptive capacity, while paying more attention to short-term interests, such as communication and self-enhancement.

The study only divides users into Chinese and cross-cultural foreign users, without a distinction between foreign users in different countries. In addition, the research is based on cross-sectional data and failed to try to explore the long-term effects of these incentives from the time dimension.

This study explores the incentive mechanism and configuration of OKC platforms to achieve high KCP for different users from a cross-cultural perspective. It provides new ideas and solutions for precise incentives for users of OKC platforms.

Green technology, characterized by its environmentally friendly attributes and sustainable practices, has emerged as a crucial tool in harmonizing the economic and ecological benefits. However, the challenge lies in selecting the most effective strategies for acquiring green technology. This paper aims to explore how chemical enterprises choose green technology acquisition strategies across diverse scenarios.

Considering the influence of competition effects, spillover effects and their interactions on selecting green technology acquisition strategies, this paper develops three decision models (independent R&D, cooperative R&D and technology introduction). Drawing on the duopoly game theory as its theoretical framework, this paper delves into the examination of the economic and environmental benefits within distinct scenarios.

Cooperative R&D excels in promoting green technology R&D when spillover effects are strong, while independent R&D demonstrates superiority when spillover effects are weak. The threshold for the strength of spillover effects is related to competition effects. Additionally, cooperative R&D typically yields greater financial advantages than independent R&D and technology introduction. Moreover, the economic and environmental benefits may not be optimized simultaneously. Only enterprises that satisfy low competition and spillover effects as well as high competition and spillover effects, can achieve win-win economic and environmental benefits.

Although green technology R&D and introduction are alternative strategies, they have typically been considered separately in prior literature. This study attempts to incorporate green technology R&D and introduction into a strategic system to investigate the selection of green technology acquisition strategies, taking into account competition effects, spillover effects and their interactions.

Disruptive technologies have changed the way that firms model their business approach. The aim of this study is to analyse the influence of novel digital technologies (artificial intelligence [AI] and machine learning [ML]) and big data analytics on the digital transformation of digital marketing firms. This research study is based on a review of the extant literature, using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA). Gaps in the extant research literature were identified and emerged that are directly linked with the impact of AI, ML and big data analytics on digital transformation for digital marketing firms. Potential opportunities for digital transformation in digital firms were also unlocked, as well as related challenges. The research informs practice and policy for the current trends and provides future research directions. The study was limited to the application of the PRISMA methodology, which is incapable of fully providing testable results for a given study. Complementary cross-sectional research studies using the same methodology in different areas of study with the same topic can be applied to check for relevancy and applicability. This study contributes to digital marketing, information communication technologies, information systems practice and theory building. In addition, it provides researchers with an agenda for future digital transformation research directions.

This paper aims to critically examine the role of women in the Japanese workplace and discusses its implications for gender studies within the context of diversity, equity and inclusion in international business (IB). Employing a social constructivism approach, this paper moves beyond conventional economic typologies and specific cases to offer an integrative and socially embedded perspective for understanding gender dynamics in the Japanese workplace.

This viewpoint paper critiques existing research on Japanese women professionals, drawing on factual evidence and literature to propose a double-loop gendering framework. This framework explores the socially constructed phenomenon of women in the Japanese workplace at multiple levels, providing a holistic interpretation of gender dynamics.

We identify five macro-level environmental factors that influence female labour participation, leadership positions and entrepreneurship. These factors are mediated by career motivation, corporate culture and men’s attitudes towards gender equality. Distinguishing between first-loop gendering, which focuses on problem-solving for improved gender equality, and second-loop gendering, which examines the underlying assumptions of social norms, values and beliefs, offers insights into the challenges Japan faces in achieving female leadership and equality. Second-loop gendering may help explain the paradoxical state of Japan’s women professionals, characterized by slow progress in gender equality despite significant political and financial resources. Our analysis reveals complex, multi-level interactions and influences within this socially constructed phenomenon.

This viewpoint paper provides a critical analysis of gender studies in the Japanese context, offering potential avenues for IB explorations. The insights extend to future IB studies, international comparisons of gender equality and the management of gender diversity in multinational corporations (MNCs).