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The study aims to examine how different types of green brand ritual (GBR) influence customer engagement behavior and the mediation mechanisms and boundary conditions of the positive and negative pathways.

The study conducts two online experiments to collect data from a total of 940 consumers in China. Hypotheses are tested by independent samples t-test, two-way ANOVA and Hayes' PROCESS model.

Different kinds of GBR have different effects on customer engagement behavior. Internal GBR is more likely to play a positive role by inciting connectedness to nature. External GBR is more likely to play a negative role by inciting psychological resistance. This dual effect is especially pronounced for warm brands rather than competent brands.

The study pioneers the brand ritual into the field of interactive marketing and enriches its dual effect research. Additionally, the study figures out whether the category of brand ritual can trigger negative effect.

Inappropriate brand rituals are worse than no rituals at all. The results provide guidance for green companies to design effective brand rituals to strengthen the connection with consumers. Green brands should describe brand rituals in vivid detail and consciously lead consumers to immerse themselves in them.

Based on the moral licensing theory, this study aims to reveal the mechanism of self-sacrificial leadership inducing abusive supervision from two paths of leader moral credit and leader moral credential. At the same time, it also discusses the moderating effect of leader behavioral integrity on the two paths.

In this study, 434 employees and their direct leaders from six Chinese companies were investigated in a paired survey at three time points, and the empirical data was analyzed using Mplus 7.4 software.

Self-sacrificial leadership has a positive effect on leader abusive supervision through the mediating role of leader moral credit and leader moral credential. In addition, this study also finds that leader behavioral integrity is the “gate” for self-sacrificial leadership to promote abusive supervision, and the leader behavioral integrity has a moderating effect on the process of self-sacrificial leadership influencing on leader moral credit and leader moral credential.

This study explores the evolution of self-sacrificial leadership from “good” to “bad” from the perspective of moral licensing and broadens the research on the mechanism and boundary conditions of self-sacrificial leadership. At the same time, it also provides important reference value for preventing the negative effects of self-sacrificial leadership in organizations.

According to reputation theory, enterprises that adopt a proactive approach to corporate social responsibility (CSR) are known to actively invest in corporate innovation. However, this theory does not fully explain the mechanisms through which CSR influences corporate innovation, nor does it address how to effectively amplify CSR’s positive impact on innovation. To overcome these limitations, this research aims to incorporate the theories of innovation investment and dynamic capabilities. Innovation investment theory elucidates how CSR can attract additional financing, which can be directed toward innovation activities. Meanwhile, dynamic capabilities theory highlights how digital transformation in enterprises can enhance the positive effects of CSR on innovation, providing insights from both theoretical and empirical perspectives.

To demonstrate the mediating role of debt financing costs and the moderating role of enterprise digital transformation in the mechanism of CSR on corporate innovation, this research conducts fixes effects models by collecting 27,912 data points from 3,775A-share China-listed enterprises, ranging in period from 2010 to 2020. Empirical research once again proves that the theories of innovation investment and dynamic capabilities effectively compensates for the shortcomings of reputation theory. These three theories effectively explain that what is the effect of CSR on enterprise innovation? How does CSR influence corporate innovation? And through what mechanisms can CSR better enhance corporate innovation?

According to innovation investment theory, the cost of debt financing mediates the positive relationship between CSR and corporate innovation. This occurs because enterprises with robust CSR practices are more likely to secure external funding, thereby reducing their costs associated with external debt financing. Lower debt financing costs provide a stable source of funds for corporate innovation. Additionally, dynamic capability theory suggests that enterprise digital transformation moderates the positive relationship between CSR and corporate innovation. Building on these insights, it is recommended that enterprises, especially state-owned ones, should prioritize technological innovation to enhance their competitiveness.

This research aims to address and narrow the knowledge gap regarding the relation between CSR and corporate innovation through theoretical and empirical analyses. With respect to the influence mechanism, this research solely based on innovation investment theory and dynamic capabilities theory, focuses on the influence mechanism of CSR on corporate innovation, with the debt financing costs as the mediating variable and digital transformation as the moderating variable. However, the influence mechanism turns out to be complicated and there is room for further exploring numerous mechanisms. For example, future research can focus on identifying additional channels through which CSR exerts an influence on corporate innovation based on TOE theoretical framework.

This research presents several strategies to enhance corporate innovation based on its conclusions: First, enterprises should promptly publish social responsibility reports to build a positive industry reputation. Moreover, by actively participating in CSR activities, they can strengthen their networks and enhance their industry standing. Second, the significant mediating role of debt financing costs should not be ignored. Enterprises are encouraged to seek diverse financing channels to reduce financial pressures, address financing challenges and facilitate the coordinated development of CSR and innovation. Third, enterprise digital transformation significantly affects the impact of CSR on innovation. Therefore, enterprises should advance digital transformation initiatives that incorporate technological innovation, organizational improvements and integration with supply chain partners. Finally, it has been noted that state-owned enterprises are often less responsive to technological innovation than their non-state counterparts. SOEs could redefine the scope and priorities of their social responsibilities to prevent excessive resource consumption that could hinder innovation. For instance, integrating some of their social responsibilities with innovation projects could promote both social and technological innovation objectives. Additionally, the government could ensure fair resource distribution among different types of enterprises and provide an equitable financing platform to mitigate financial challenges for both state-owned and non-state-owned enterprises.

Reputation theory does not fully elucidate the mechanisms by which CSR influences corporate innovation or how to effectively enhance CSR’s positive impact on innovation. This research integrates the theories of innovation investment and dynamic capabilities to address these gaps. According to innovation investment theory, debt financing costs mediate the positive relationship between CSR and corporate innovation. Meanwhile, dynamic capabilities theory posits that enterprise digital transformation moderates this positive relationship, further strengthening the impact of CSR on innovation.

This study considers a contracting problem between a fairness concerned entrepreneur (EN) and a fair-neutral venture capitalist (VC) to explore the effects of asymmetry, agency conflicts and fairness concerns.

The authors construct the model by assuming the EN's risk aversion degree is private information, which is more realistic but ignored in most studies. Under the principal–agent framework, the authors solve the VC's optimal contracting models by identifying the ranges of feasible solution, where the optimal solutions of these models are explicit and nicely reconcile the “private equity” puzzle. Moreover, validity of the optimal solutions is verified by numerical simulations.

In accordance with empirical evidence, information asymmetry lowers the optimal equity share that the VC provides to EN but raises EN's profit due to lower effort disutility and information rent. Moreover, the authors find that the fairness concerns is beneficial for the EN, where it not only increases the EN's optimal equity share, but also enhances the certainty equivalence of the EN's utility regarding its profit. Relative to the benchmark model where the EN's risk aversion degree is common knowledge, the EN's efforts recommended by the optimal contract is less sensitive to the EN's fairness concerns degree when the EN does not actually announce its risk aversion degree.

First, the authors incorporate asymmetry to study a two-period contracting problem and explore how it affects the equity shares allocated to the contractual parties. Second, the authors incorporate fairness concerns and analyze its effect regarding the decision-makings and profits.

The purpose of this paper is to precisely measure the risk attitudes of Chinese agricultural laborers and then analyze the impact and mechanism of risk attitudes on the entrepreneurial choices of Chinese agricultural laborers.

This paper is based on the theory of expected utility function and utilizes the authoritative China Family Panel Studies (CFPS) to accurately measure the risk attitudes of 7,639 Chinese agricultural laborers through experimental methods. In the empirical analysis, this paper employed Probit, IV-Probit and mediation effect models to examine the research hypotheses.

First, agricultural laborers with the lowest risk appetite account for 54.8%, which is 8.69 times the number of agricultural laborers with the highest risk appetite. Second, agricultural laborers preferring risk are more likely to engage in entrepreneurship; this result has been validated through a series of robustness tests. Third, mechanism analysis shows that risk attitude drives the entrepreneurship of Chinese agricultural laborers through improving interpersonal trust, social interaction and formal credit behavior.

Existing research has mainly investigated the impact of risk attitudes on the entrepreneurial choices of the general population, with limited attention paid to agricultural laborers. The potential mechanisms in that process remain unclear, and the measurement results of risk attitude also require further precision. Based on experimental method, this paper not only helps clarify the relationship between risk attitudes and agricultural laborers entrepreneurship in China, but also provides policy recommendations to promote agricultural laborers entrepreneurship and drive rural development.

The profound impact of the COVID-19 pandemic on the film industry has underscored the growing significance of online movies. However, there is limited research available on the factors that influence the viewership of online films. Therefore, this study aims to use the signaling theory to investigate how signals of varying qualities affect online movie viewership, considering both signal transmission costs and prices.

This study uses a sample of 1,071 online movies released on the iQiyi from July 2020 to July 2022. It uses OLS regression and instrumental variable method to examine the impact of various quality indicators on the viewership of online movies, as well as the moderating effect of price.

After conducting a thorough analysis of this study, it can be deduced that the varying impacts on online movie viewership are attributed to disparities in signal transmission costs. Specifically, star influence and rating exhibit a positive effect on the viewership of online movies, whereas the number of raters has a detrimental impact. Furthermore, there exists an “inverted U-shaped” relationship between the number of reviews and online movie viewership. Additionally, within the consumer decision-making process, both price-cost and price-quality relationships coexist. This is evident as prices negatively affect online movie viewership but positively moderate the relationship between rating, number of reviews and online movie viewership.

The research findings of this study offer valuable insights for online film producers to effectively leverage quality signals and pricing, thereby capturing market attention and enhancing film profitability.

This study aims to investigate the evolution of cybersecurity in autonomous vehicles over the past decade, focusing on influential publications, leading authors, key themes and emerging research trends.

A systematic literature review was conducted using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses approach, with data extracted from The Lens database and analyzed using VOSviewer and Bibliometrix. This study provides a quantitative overview of academic trends from 2014 to 2023. The analysis reveals significant growth in scientific production, predominantly driven by the USA, China and the UK. Central themes include network security, cyberattack prevention and regulatory frameworks.

The findings emphasize that cybersecurity, artificial intelligence (AI) and regulation are critical for developing secure and reliable vehicular systems.

Future research should focus on enhancing security in vehicle-to-everything, vehicle-to-vehicle and vehicle-to-infrastructure communications by improving protocols and integrating AI.

Key themes identified include trust in security, reliability and user experience.

The analysis highlights future research directions, particularly the integration of AI with sustainable development and autonomous transportation policies.

This study provides a quantitative overview of academic trends from 2014 to 2023 regarding the theme of cybersecurity and self-driving cars.

Continuum robots offer unique advantages in various specialized environments, particularly in confined or hard-to-reach spaces. Inverse kinematics and real-time shape estimation constitute crucial aspects of closed-loop control for continuum robots, presenting challenging problems. This paper aims to present an inverse kinematics and shape reconstruction method, which relies solely on the knowledge of base and end positions and orientations.

Based on the constant curvature assumption, continuum robots are regarded as spatial curves composed of circular arcs. Using geometric relationships, the mathematical relationships between the arc chords, points on the bisecting plane and the coordinate axes are established. On this basis, the analytical solution of the inverse kinematics of the continuum robots is derived. Using the positions and orientations of the base and end of the continuum robots, the Levenberg–Marquardt algorithm is used to solve the positions of the cubic Bezier curves, and a new method of spatial shape reconstruction of continuum robots is proposed.

The inverse kinematics and spatial shape reconstruction simulation of the continuum robot are carried out, and the spatial shape measurement experimental platform for the continuum robot is constructed to compare the measured and reconstructed spatial shapes. The results show that the maximum relative error between the actual shape and the reconstructed shape of the continuum robot is 2.08%, which verifies the inverse kinematics and shape reconstruction model. Additionally, when the bending angle of a single bending section of the continuum robot is less than 135°, the shape reconstruction accuracy is higher.

The proposed inverse kinematics solution method avoids iterative solving, and the shape reconstruction model does not rely on mechanical models. It has the advantages of being simple to solve, highly accurate and fast in computation, making it suitable for real-time control of continuum robots.