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The purpose of this conceptual paper is to explore the potential of regenerative tourism practices and their influence on destinations and their stakeholders from a community development approach focusing on Nordic lifestyle entrepreneurs. We focus on small and micro-sized enterprises (SMiEs) that conform to the realities of tourism systems in Nordic regions.

We explore how community development can be used as an approach for regenerative tourism and vice versa. Our conceptual paper builds from recent work of the Nordic Regenerative Tourism project, which aims to develop place-based practices for SMiEs that contribute to the regeneration of natural and cultural resources.

Regenerative tourism research should focus on developing tools that aid in capacity sharing and equitable partnerships through a community development approach. However, there is a lack of understanding of the processes of how to implement this in real world practice. More research is needed in developing tools to mobilize Nordic communities, particularly within the countryside to help transform tourism towards a regenerative model. It was found that much of these efforts comes from MSMEs. Therefore, more case studies are needed to understand how and why lifestyle entrepreneurs play in community revitalization efforts and the potential linkages with regenerative tourism management and marketing.

This conceptual paper contributes to the discussion of regenerative tourism and focus on smaller countryside communities within the Nordics. We argue that community development is linked with the concept of regenerative tourism through lifestyle entrepreneurs.

This study explores the factors influencing the investment intentions of potential home buyers among paraprofessionals in sustainable housing within urban construction. By combining the technology acceptance model (TAM) and the extended model of goal-directed behavior (EMGB), the research seeks to understand how technological perceptions, personal motivations and behavioral intentions intersect to shape these investment decisions.

A quantitative, cross-sectional and descriptive research design was employed in this study. The study surveyed 641 paraprofessionals as potential home buyers in various Indian cities using a multi-stage stratified sampling technique. It incorporated variables from the TAM and EMGB, modifying some aspects to include financial self-efficacy, hedonic motivation and anticipated regret, alongside adding location as a new factor to examine its impact. For data analysis, partial least squares structural equation modeling was utilized. The analysis focused on hypothesis testing to examine the relationships between the constructs of interest. Bootstrap t-values and effect sizes were used to assess these relationships’ significance and magnitude.

The study found that perceived usefulness and ease of use significantly enhance attitudes toward sustainable homes, while subjective norms have a minimal effect on such investments in India, emphasizing personal rather than societal influences. Financial self-efficacy, anticipated regret and hedonic motivation are key drivers, indicating that economic capacity and the pursuit of a satisfying lifestyle are crucial for investment intentions. Additionally, the importance of location is highlighted, with infrastructural aspects notably affecting sustainable housing appeal. These insights reveal unique dynamics in India’s sustainable housing sector, diverging from trends in developed countries.

The study lies in its unique fusion of the TAM and EMGB specifically tailored to the Indian urban construction context. It introduces financial self-efficacy, hedonic motivation and anticipated regret as novel variables within these frameworks, alongside emphasizing the significant role of location in sustainable housing decisions. This approach offers new insights into the psychological and socioeconomic factors driving sustainable housing investments in developing countries.