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Manufacturing firms must embrace smart technologies and develop complex leadership approaches to achieve sustainability. Using the dynamic capability theory, this paper aims to examine the influence of the adoption of industry 4.0 technologies (AT) and paradoxical leadership (PL) on corporate sustainable performance (CSP) of manufacturing small-medium enterprises (SMEs) in Malaysia. Moreover, organisational ambidexterity (OA) is a mediator and strategic flexibility (SF) is a moderator in the study.

The study is a cross-sectional, quantitative study design that collected 395 usable responses through a simple random sampling technique and a close-ended structured questionnaire. Structural equation modelling (SEM) procedures were followed to analyse the data.

The statistical outcome implies that the AT significantly influence CSP and OA and mediate with CSP in the presence of OA. Moreover, PL shows a significant impact on OA, is insignificant on CSP and mediates with OA and CSP. The authors found a significant association between OA and CSP; however, SF did not provide evidence of a moderate effect.

The findings of this study clarify the role that organisational capabilities (OA, AT, PL and SF) play in fostering sustainability. The authors suggest incorporating SMEs from different geographies in other sectors by applying diverse methodologies and relevant constructs.

The result injects new perspectives into policy, managerial and individual levels. Installing OA, AT, PL and SF makes SMEs sustainable.

The empirical validation of the influence of OA and AT on CSP and the interaction of PL and SF enriches the organisational and entrepreneurial literature.

Generally, dark tourism is considered an area of segment currently being developed within the tourism industry due to its sudden popularity. Dark tourism is related to death, disaster, tragedy, and suffering. Nevertheless, the association has yet to be thoroughly researched. Thus, this study investigates the relationship between the marketing strategies employed in the dark tourism industry. This study explores the cinema or short web series/TV serials on dark tourism. In addition, the current development in entertainment media and the sudden rise of streaming platforms, social media, iCloud, content marketing, virtual influences, and bloggers in dark tourism play a pivotal role in this era. Thus, this study will investigate the relationship between these roles in dark tourism. The noticeable findings of this research are also to understand further roles within the marketing strategies that further affect dark tourism. Secondary data were explored to achieve the purpose of the study. This study has contributed to the body of knowledge regarding dark tourism and marketing strategies by providing in-depth information that will benefit scholars, tourism planners, and policymakers.