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While coopetition (cooperation among competitors) has been widely researched in domestic settings, relatively less work has evaluated how small exporters engage in these business-to-business (B2B) marketing strategies. Therefore, export coopetition activities could have different performance outcomes (and boundary conditions) to these B2B marketing practices in domestic arenas. Consequently, underpinned by resource-based theory (and focusing on smaller-sized and internationalised, businesses), the purpose of this paper is to unpack the relationship between export coopetition activities and export sales performance by accounting for key quadratic and moderating effects.

Survey responses were obtained from 107 small, and export-oriented, wine producers in South Africa. After refining the measurement scales, the quantitative data passed all major assessments of reliability, validity and common method variance. Subsequently, the elements of the conceptual model were tested through a hierarchical regression analysis. Moreover, a post-hoc test was undertaken to delve deeper into the nuances of the statistical results – and offer additional insights concerning how these B2B marketing strategies operate (and manifest) in export markets.

A significant non-linear (inverted U-shaped) relationship was found between export coopetition activities and export sales performance. No support was found for the moderators, namely, export geographical scope, export intensity or the interaction between these forms of internationalisation. An interesting issue to emerge from the post-hoc test was that export geographical scope yielded a quadratic link with export sales performance, for which the export coopetition activities construct did not moderate this connection (a non-significant interaction effect). These findings offer new insights that help inform the concentration versus spreading debate related to target market strategies.

New evidence emerges on the internationalisation of the coopetition construct, regarding how smaller-sized companies collaborate with their competitors within their export markets. Likewise, stronger insights arise concerning the dark sides of export coopetition activities via circumstances where they are harmful to internationalised firms. Moreover, improved claims are made about how resource-based theory serves as a useful tool to conceptualise the nuances of export coopetition activities and how they impact export sales performance. Collectively, this investigation not only responds to calls for research to evaluate coopetition in export markets but also embraces the complexities of these B2B marketing strategies.

Guided by resource-based theory, this study unpacks the relationship between an export entrepreneurial marketing orientation (EMO) and export performance. This is undertaken by investigating quadratic effects and the moderating role of export coopetition (cooperation amongst competitors in an international arena).

Survey responses were collected from a sample of 282 smaller-sized wine producers in Italy. This empirical context was ideal, as it hosted varying degrees of the constructs within the conceptual model. Put another way, it was suitable to test the underlying issues for theorising purposes. The hypotheses and control paths were tested through a three-step hierarchical regression analysis.

An export EMO had a non-linear (inverted U-shaped) association with export performance. Furthermore, this link was positively moderated by export coopetition. With too little of an export EMO, small enterprises might struggle to create value for their overseas customers. With too much of an export EMO, owner-managers could experience harmful performance outcomes. By cooperating with appropriate industry rivals, small companies can acquire new resources, capabilities and opportunities to help them to boost their export performance. That is, export coopetition can stabilise some of the potential dangers of employing an export EMO.

The empirical findings signified that an export EMO has potential dark-sides if these firm-wide behaviours are not implemented effectively. Nevertheless, cooperating with competitors in export markets can alleviate some of these concerns. Collectively, unique insights have emerged, whereby entrepreneurs are advantaged by being strategically flexible and collaborating with appropriate key stakeholders to enhance their export performance.

The objective of this instrumental case study is to investigate issues impacting capability development/transformation with respect to student entrepreneurs’ aspirations to create a viable, evolving business model for their start-ups, namely, that are underpinned by goals featuring the “triple bottom line”. That is, instead of simply profits as an economic performance metric, there is also a consideration of wider social issues within the notion of “responsible leadership”, involving people and the planet.

Underpinned by a “capabilities lens”, the research setting focuses on the perceptions of student entrepreneurs together with other stakeholders in a Canadian university. The country context is pertinent, since to gain scalability, owners of start-up firms may need to internationalise to overcome limited domestic demand (despite the large geographic area); also, stakeholders’ support is sometimes needed to facilitate growth.

New insights demonstrate the need for appropriate stakeholders to facilitate effective transformative capability development amongst student entrepreneurs with triple bottom line objectives. Student entrepreneurs’ capability of validating facets of a viable evolving business model that address “all” and not “some” aspects of the triple bottom line is especially important. This is alongside the capability of being able to pivot product-market strategies where necessary, and this may feature the need to internationalise in the event there is limited domestic demand. A capability to develop soft skills is also likely to help student entrepreneurs communicate with stakeholders. In turn, such capabilities are likely to help move ideation, passed validation and through to commercialisation.

The utility of institutions and associated stakeholders offering education and training support to develop capabilities amongst students as aspiring entrepreneurs has featured in earlier studies. Likewise, issues associated with the notion of sustainability have also been previously considered. The originality of this instrumental case study is to offer a more nuanced investigation into salient issues associated with capability development amongst student entrepreneurs exhibiting triple bottom line objectives in their start-ups. That is, focusing on considerations related to validating their evolving business models and especially when facing limited domestic market demand.

A question remains unresolved in existing cross-disciplinary research at the marketing/entrepreneurship interface (MEI). This features circumstances when employing a combination of market-oriented and entrepreneurially-oriented activities, known as entrepreneurial marketing (EM) behavior, is likely to lead to positive performance outcomes. Earlier mixed findings provide the need to unpack the nuances of EM practices, in terms of their boundary conditions, regarding circumstances where this behavior does or does not lead to performance-enhancing outcomes. Consequently, the purpose of this study is to examine the complexities of the association between EM activities and small firm performance by assessing quadratic and moderating effects.

This study was underpinned by resource-based theory (RBT). Survey responses were collected from 214 smaller-sized companies in the United Kingdom. The statistical data passed all major checks for reliability, different forms of validity, common method variance and endogeneity bias.

EM activities had a quadratic connection with small firm performance, with this relationship being enhanced (in terms of a positive two-way interaction effect) by market dynamism (a counter-intuitive result regarding environmental conditions). Surprisingly, through a post-hoc test, coopetition (cooperation among competitors to leverage assets and overcome resource constraints) did not play any influential part in helping owner-managers to overcome the potential downsides of EM practices, like the time and cost implications of identifying and exploiting opportunities (i.e., a non-significant three-way interaction effect).

Unique insights outline how decision-makers in smaller-sized organizations can harness the potential benefits, and minimise the likely drawbacks, of employing EM activities. However, owner-managers should be cautious when implementing these organization-wide practices, since they are likely to enhance performance, but only up to a fixed point. Indeed, excessive forms of EM activities can weaken small firms’ performance. A counter-intuitive positive moderation effect regarding market dynamism challenges certain earlier findings. Specifically, in some dynamic market conditions, EM activities could be performance-enhancing, since certain environmental-level forces might assist owner-managers to amplify the merits of behavior at the MEI when implemented effectively.

This research aims to address the knowledge gaps in determining factors affecting relationship satisfaction in buyer–seller relationships, with a specific focus on sustainability orientation and asymmetric power dynamics.

Drawing upon the Social Exchange Theory (SET) and using a sample of 436 US-based companies, this research uses structural equation modelling to investigate the impact of sustainability orientation and asymmetric power on relationship satisfaction within these relationships. Furthermore, this research explores the moderating role of asymmetric power in the connection between differences in sustainability orientation and relationship satisfaction.

The results uncover a significant negative association between the extent of divergence in sustainability orientation between buyers and sellers and the level of relationship satisfaction. Notably, asymmetric power in buyer–seller relationships positively moderates the influence of sustainability orientation differences on relationship satisfaction.

This research sheds light on the increasingly vital issue of sustainability orientation in buyer–seller relationships by enhancing our understanding of asymmetric power’s role in shaping relationship satisfaction within business-to-business relationships.

This research delves into the intricate dynamics of coopetition within the intersection of the wine industry and tourism. By bridging vitiviniculture and wine tourism, the study investigates both intentional and unintentional cooperation, associationism, and cluster effects. Employing bibliometric analysis provides insights that contribute to interdisciplinary understanding, laying the groundwork for future research. The study evaluates the impact of business ecosystems and competitive advantages on coopetition from a territorial perspective. It emphasises the strategic importance of coopetition as a dynamic interplay between collaboration and competition, fostering innovation and growth in vitiviniculture and wine tourism. By synthesising a diverse range of literature, the research unveils historical collaborative efforts and explores key concepts such as clusters and ecosystems. It concludes with a proposed model capturing coopetition layers, serving as a valuable tool for business and regional governance. This research enhances comprehension of the complexities within the wine business ecosystem, providing actionable insights for stakeholders and suggesting avenues for future studies, including the exploration of coopetition in shared wine territories.

There is an urge worldwide that school leaders’ mental health and well-being must be prioritised within the education recovery at the local, national and global policy levels. This research identified the intentional well-being practices that school leaders cultivated as they faced unprecedented challenges during the COVID-19 pandemic.

Data was collected through one-to-one in-depth semi-structured interviews with ten senior school leaders from primary and secondary schools in England. During the pandemic, online interviews were organised using Zoom. An inductive followed by deductive approach qualitative data analysis was employed to offer insights into the multidimensional and sensitive nature of school leaders’ well-being.

The findings indicated that despite a reported decline in well-being, the participants intentionally engaged in well-being cultivation practices which were both relational: developing multi-faceted support networks, and individual: developing self-care and self-regulation skills. These practices provided different psychological and practical needs necessary for maintaining their well-being and work functioning facing the pandemic.

This study affirms school leaders’ well-being cultivation is an intentional and effortful process involving relational and individual practices to support their multidimensional well-being during extreme challenges. These practices can be mindfully and strategically cultivated. This study enhances the theoretical understanding of school leader well-being and offers timely insights into well-being initiatives in leadership development programmes for educational leaders and policymakers amid global challenges.

Recognizing novel entrepreneurial opportunities arising from a crisis is of paramount importance for firms. Hence, understanding the pivotal factors that facilitate firms in this endeavor holds significant value. This study delves into such factors within a representative empirical context impacted by a crisis, drawing insights from existing literature on opportunity recognition during such tumultuous periods.

The authors conducted a qualitative inspection of 14 Italian firms during the COVID-19 pandemic crisis. The authors collected a rich body of multi-source qualitative data, including 34 interviews (with senior managers and entrepreneurs) and secondary data (press releases, videos, web interviews, newspapers, reports and academic articles) in two phases (March–August 2020 and September–December 2020).

The results suggest the existence of a process model of opportunity recognition during crises based on five entrepreneurial influencing factors (entrepreneurial knowledge, entrepreneurial alertness, entrepreneurial proclivity, entrepreneurial personality and entrepreneurial purpose).

Various scholars have highlighted that, in times of crises, it is not easy and indeed very challenging for entrepreneurs to identify novel entrepreneurial opportunities. However, recent research has shown that crises can also positively impact entrepreneurs and their capacity to identify new entrepreneurial opportunities. Given these findings, not much research has analyzed the process by which entrepreneurs identify novel entrepreneurial opportunities during crises. This study shows that some entrepreneurial influencing factors are very important to identify new entrepreneurial opportunities during crises.

In celebration of its 25th anniversary, this paper aims to analyze the corpus of publications in the Journal of Research in Marketing and Entrepreneurship (JRME) since its inception, using bibliometric techniques. It identifies publication trends, scientific productivity, authors’ collaborations and topic clusters within JRME and proposes future research directions for its audience.

This research uses bibliometric techniques to investigate all of the published works in JRME from 1999 (inception) to 2023. It extracts all published articles from the Scopus database and employs VOSviewer and Gephi software to perform bibliographic coupling and network analysis.

The study identified 278 documents published at JRME between 1999 and 2023, with a notable annual growth of approximately 30% over the past two years. It describes the journal’s productivity and influence, identifies key contributors along with their affiliated institutions and countries and outlines the journal’s most impactful publications. Through bibliographic coupling, this research identifies six thematic clusters within JRME’s body of work and outlines the evolution and impact of each cluster. Although the United States and the United Kingdom were identified as central hubs in the journal’s academic network, the study found robust evidence for the journal’s excellence in fostering international collaborations. The study also identifies important implications for future research at the JRME, highlighting the need to explore emerging topics in the field and adopt more diverse methodologies.

This analysis offers a thorough overview of the intellectual structure that JRME has contributed to literature, highlighting its crucial role in influencing the conversation around marketing and entrepreneurship.

The purpose of this study is to delve into the intricate relationship between network capabilities (NCs), entrepreneurial marketing (EM) and sales performance (SP), with a specific focus on uncovering the nuanced role that ties strength (TS) plays as a mediator.

This research was conducted using a survey method with a population of software small and medium-sized enterprises (SMEs) in Colombia using a sample size of 164 questionnaires. The data analysis method used was the partial least squares.

The results show that EM has an impact on SP. TS mediates the influence of NC and EM. Findings highlighted the importance of networking in EM and the relationship with SP.

NCs emerge as a vital determinant for fostering EM within SMEs. Owners should prioritize the development and enhancement of their NCs; for example, building relationships, fostering collaborations and leveraging connections within the industry. Also, this could lead to more innovative marketing strategies, differentiating the firm in a competitive marketplace. The mediating role of TS underscores the importance of not just having network connections but building strong, meaningful relationships with customers. SMEs with high NCs should design more targeted and customized marketing strategies.

The value of this research lies in its intricate exploration of the complex relationships between NCs, TS and EM. This study paves the way for a deeper understanding of network dynamics and their implications within EM. It sets the stage for subsequent studies that may lead to the formulation of more sophisticated network marketing strategies tailored for EM contexts.