J. Lucy Lee, Si Hoon Choi, Suzy Jeong and Namho Ko
The purpose of the study was to investigate the effects of artificial intelligence (A.I.) awareness, advertisement models and source-message incongruence on consumer evaluations…
Abstract
Purpose
The purpose of the study was to investigate the effects of artificial intelligence (A.I.) awareness, advertisement models and source-message incongruence on consumer evaluations of A.I.-generated advertisements. It explores how these factors interact in shaping consumer perceptions and advertising effectiveness.
Design/methodology/approach
A 2 (source-message (in)congruence: incongruent vs. congruent) x 3 (A.I. awareness: unawareness, pre-advertisement, post-advertisement) x 3 (advertisement model: traditional human, virtual human, digital twin) between-subjects design was employed in this study. Using stratified random sampling, a total of 231 undergraduate students were recruited from course groups and randomly assigned to one of nine experimental treatments, each involving the viewing of a specific A.I.-generated advertisement followed by a survey. Data were analyzed using two-way ANCOVA and regression analyses, controlling for participants' involvement in sports and brand.
Findings
The results indicated that A.I. awareness timing, advertisement model types and source-message incongruence significantly affected consumer evaluations of advertisements. A.I. awareness generally had a positive impact on evaluations, with the most favorable outcomes when awareness of the A.I.-generated nature occurred after viewing the advertisement. Virtual human models were rated the lowest, while digital twin and traditional human models received similarly positive evaluations. Source-message incongruence negatively influenced evaluations. An interaction effect was observed between A.I. awareness timing and advertisement model types under high source-message incongruence, where virtual human models showed the highest effectiveness when A.I. awareness occurred after viewing.
Originality/value
Given that sports are characterized by the transcendence of human limitations and the emphasis on physical and emotional challenges – elements that A.I. cannot replicate – it is essential to examine how sports consumers perceive A.I., which, despite offering efficiency and personalization advantages, contrasts with the fundamentally human nature of athletic performance. This research contributes to the literature on A.I.-generated advertising by uniquely investigating the interaction between A.I. awareness timing and advertisement model types within the context of source-message incongruence. It offers critical insights for practitioners and researchers on strategically timing A.I.-generated ad disclosures and selecting appropriate advertisement models to optimize their effectiveness. By addressing these underexplored variables, the study enhances understanding of consumer perceptions and provides a foundation for more effective A.I. integration in advertising practices.
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This introductory chapter provides the context for this edited collection: Care and Coronavirus: Perspectives on Children, Youth and Families which aims to understand care in the…
Abstract
This introductory chapter provides the context for this edited collection: Care and Coronavirus: Perspectives on Children, Youth and Families which aims to understand care in the context of COVID-19, the practices, experiences and potential futures of it for children, young people and families. In this chapter, the authors begin by exploring COVID-19 and its implications for children, young people and families. This includes a consideration of how particular discourses of childhood and youth often led to the marginalisation of children in care policy and practice during the lockdown periods. The authors then discuss interdisciplinary literature on care to identify directions in policy, practice and research, drawing attention to the political nature of care and the need for scholars of childhood, youth and family to engage with these critical and political approaches to care. The authors argue that developments in the field of Childhood Studies can be brought into productive dialogue with care to forge new ways of thinking through care and childhood. The final part of the chapter provides an overview of the ensuing chapters and concludes with the implications of this work for future research, policy and practice. The authors argue that COVID-19 heightened the attention paid to care and the ways in which care is vital for the maintenance of ourselves and the world around us, while also cautioning about the inequalities and the commodification of care that was revealed in these times. The authors end with a call for reflection on the failures and successes of caring during the pandemic and in its aftermath so we might plan a more caring, hopeful future.
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Helen Ruth Hodges, Lucy J. Griffiths, Laura Elizabeth Cowley, Michael Jeanne Childs and Jonathan Scourfield
Linked data can provide unique insights into both the need for social care services and the outcomes of intervention. Crucially, these insights will be based on much more…
Abstract
Purpose
Linked data can provide unique insights into both the need for social care services and the outcomes of intervention. Crucially, these insights will be based on much more representative coverage of the population of people receiving social care than is achieved by surveys and they are not subject to the reporting bias that can arise in relation to stigmatised services.
Design/methodology/approach
The opportunities are expanding for linking together routine administrative data from different public services, e.g. health care, social care, education and criminal justice. These linked data can be used for research in trusted research environments which are very secure and where no researcher can identify individuals. Work is rapidly developing using children’s social care data.
Findings
Much of the data linkage research using children’s social care data is being conducted by data scientists and medical researchers without knowledge of the sector, and very few social care or social work specialists who have that knowledge are involved in these studies.
Originality/value
This viewpoint piece argues the need for social care and social work research to embrace data linkage. What is needed is an integration of methods expertise in linked data and substantive knowledge of children’s social care work. The arguments are illustrated with reference to some recent research in Wales.
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This chapter presents an international review of the experiences of children and parents regarding care during the COVID-19 pandemic. The pandemic profoundly impacted children and…
Abstract
This chapter presents an international review of the experiences of children and parents regarding care during the COVID-19 pandemic. The pandemic profoundly impacted children and families, magnifying the influence of governmental policies, socio-economic disparities and cultural contexts on children's experiences and exacerbating global inequalities. Vulnerable families faced increased challenges affecting children's rights and well-being, while the transition to digital learning highlighted the critical need for equitable access to technology. Despite extensive documentation of these challenges, research focusing on the pandemic's impact on young children's development, well-being, socialization and learning opportunities, as well as the experiences of parents/carers, remains limited. This scarcity stems from the pandemic's constraints on research activities, requiring reliance on online methods and the increased burdens on parents/carers, making participation in research more challenging.
Employing the PRISMA 2020 method for a literature review, this chapter aggregates international research findings on the subject, examining the impacts of COVID-19 on health and well-being, knowledge of the pandemic, effects on learning, educational strategies, online activity engagement and collaboration with Early Childhood Education and Care (ECEC) services. It concludes with a synthesis of insights and recommendations drawn from the reviewed literature.
The chapter contributes to a comprehensive framework for understanding the pandemic's impact on young children and their families, emphasising the importance of targeted interventions, equitable resource distribution and ongoing support for the ECEC sector to address the challenges and opportunities presented by the COVID-19 pandemic and future crises.
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Yuldoshboy Sobirov, Olimjon Saidmamatov, Umidjon Matyakubov, Elbek Khodjaniyazov, Ergash Ibadullaev, Dilmurad Bekjanov and Fayzullaev Nodirbek
This research utilizes the Panel FMOLS (fully modified ordinary least square) and DOLS (dynamic ordinary least square) techniques to analyze the influence of tourism on the level…
Abstract
This research utilizes the Panel FMOLS (fully modified ordinary least square) and DOLS (dynamic ordinary least square) techniques to analyze the influence of tourism on the level of female employment across several sectors, including agriculture, services and industry, in Central Asia (CA) nations from 2000 to 2021. It finds a significant positive correlation between economic development, trade openness and female employment. Conversely, the increase in tourist arrivals and the urbanization process have a positive and statistically significant effect on the unemployment rate. Based on the findings of the sectoral study, it can be seen that tourism has a statistically significant positive influence on the level of women's work within the service and industrial sectors. Conversely, the association between tourism and women's employment in the agriculture sector demonstrates a statistically adverse effect. The study's results suggest that authorities should prioritize implementing initiatives aimed at enhancing tourism throughout the countries in CA.
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Lucy V. Piggott, Jorid Hovden and Annelies Knoppers
Sport organizations hold substantial ideological power to showcase and reinforce dominant cultural ideas about gender. The organization and portrayal of sporting events and spaces…
Abstract
Sport organizations hold substantial ideological power to showcase and reinforce dominant cultural ideas about gender. The organization and portrayal of sporting events and spaces continue to promote and reinforce a hierarchical gender binary where heroic forms of masculinity are both desired and privileged. Such publicly visible gender hierarchies contribute to the doing of gender beyond sport itself, extending to influence gender power relations within sport and non-sport organizations. Yet, there has been a relative absence of scholarship on sport organizations within the organizational sociology field. In this paper, we review findings of studies that look at how formal and informal organizational dimensions influence the doing and undoing of gender in sport organizations. Subsequently, we call for scholars to pay more attention to sport itself as a source of gendered organizational practices within both sport and non-sport organizations. We end with suggestions for research that empirically explores this linkage by focusing on innovative theoretical perspectives that could provide new insights on gender inclusion in organizations.
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Managing public ‘affect’ was a critical component of Aotearoa New Zealand's COVID-19 policy approach, which was predicated on collective emotional feelings of calmness, compassion…
Abstract
Managing public ‘affect’ was a critical component of Aotearoa New Zealand's COVID-19 policy approach, which was predicated on collective emotional feelings of calmness, compassion and trust. A long history of health promotion efforts have involved co-opting children as tools to manipulate (adult) public affect towards motivating behavioural change or accepting health interventions. Little research has yet considered the consequences of objectifying children for affect management in the name of public health. The Pandemic Generation study compared the perspectives of Auckland children aged 7–11, generated through co-drawing comics about their pandemic experience, with a critical discourse analysis of children's representation in New Zealand COVID-19 public health messaging. In this chapter, I argue that by leveraging performative care for children to manipulate an adult public affect, the New Zealand government erased children's subjectivities, their care-giving roles and contributions, further disenfranchising children as members of the ‘public’ in public health.
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The closure of schools and nurseries during the COVID-19 lockdowns triggered the re-insourcing of childcare to the home, sparking extensive public debate and academic research on…
Abstract
The closure of schools and nurseries during the COVID-19 lockdowns triggered the re-insourcing of childcare to the home, sparking extensive public debate and academic research on the pandemic's potential impact on gender equality (see, for example, Burgess and Goldman, 2021; Vandecasteele et al. 2022). My PhD research, which explores parents' decision-making influences when planning care during their child's first year in the UK context, coincided with COVID-19. The coinciding of my data collection with COVID-19 (seven online discussions with a total of 36 participants and 12 follow up interviews, 10 which include partners) created microcosms in which wider public debates were echoed. My research draws on the Capability Approach (CA) (Sen, 2009) to conceptualise parents' capabilities to share leave as they aspire to and employs dialogical narrative analysis (DNA) (Riessman, 2008) to explore how gendered parenting norms are constitutive of parents’ care capabilities. In this chapter, I draw on feminist ethics of care to explore the disruption of gendered parenting norms, in the COVID-19 context, within parents' decision-making and a possible ‘reimagining’ of the value attributed to care (Ozkazanc-Pan and Pullen, 2021; Tronto, 2017). My findings support anticipation of what the promise of greater flexibility could bring as a result of increased visibility of caregiving during COVID-19. However, I also find evidence which supports the caution previously recommended of the need to reflect on work cultures and the predominance of masculine ideal worker norms in the UK (Chung et al. 2021).
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Samyuktha Paliathuparambil Suresh, Simi Simon and Santhosh Nithyananda
Generative Artificial Intelligence (GAI) can revolutionize higher education by allowing students to pursue their academics easily and comfortably. When this becomes a celebration…
Abstract
Generative Artificial Intelligence (GAI) can revolutionize higher education by allowing students to pursue their academics easily and comfortably. When this becomes a celebration for students as they get access to information with a click, it also points out the massive impact it can create on academic ethics and responsibility. Most of the research reveals that the results or information generated by these tools, like ChatGPT, sometimes are more general or even false. Are students aware of issues in using tools that align with the integrity of their work? The role and responsibility of Higher Education Institutions (HEIs) is to nurture AI literacy in students so that they can use AI tools appropriately for maximum efficiency and capabilities. This study was conducted to primarily understand students' psychological attitudes and beliefs towards using generative AI tools. Secondly, it examined the ethical and moral values the students could consider when applying generative AI tools. A survey of undergraduate students from HEIs all over Oman was conducted using a Five Point Likert Scale, and the collected survey data was analyzed using descriptive statistics, correlation analysis and thematic analysis for open ended questions. According to the respondents, GAI can bring scientific and technological progress in education but not much likely to change their behaviour and bring intellectual advancement. The study could also discover a high sense of moral and ethical values among the respondents while using GAI in education. This research study could form a base to embark on initiating generative AI governance in HEIs of Oman.
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Basil Ajer, Lucy Ngare and Ibrahim Macharia
With focus on Uganda, this study assessed the factors influencing agro-food micro, small and medium enterprises (MSME) innovations. Kampala, Wakiso, Mukono and Jinja districts…
Abstract
Purpose
With focus on Uganda, this study assessed the factors influencing agro-food micro, small and medium enterprises (MSME) innovations. Kampala, Wakiso, Mukono and Jinja districts were the locations of the research.
Design/methodology/approach
Primary cross-sectional data was collected using structured questionnaire for a sample of 521 agro-food MSMEs in Uganda. Descriptive statistics, exploratory factor analysis and hierarchical regression analysis were used to examine the data in SPSS.
Findings
The findings indicate that MSME innovation levels were usually high, at roughly 80%. The presence of rules that encourage innovation and reward creative people would enhance innovation that is customer-focused. On the other hand, policies and principles that encourage innovation and the conduct of internal product and process improvement research would promote system-focused innovation.
Research limitations/implications
Encouraging agro-food MSMEs to develop policies that support innovation would improve the overall level of innovation, while building the capacity of agro-food MSMEs to conduct product and process improvement research would increase the level of systems-focused research.
Originality/value
This study assessed the drivers of innovation in agri-food MSMEs in a developing country. The uniqueness of this study is in assessing the effects of innovation support services on customer-focused and systems-focused innovations.