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Although the needs and desires of customers are different, obtaining positive and negative experiences is an inevitable consequence of consuming products and services purchased by the consumer. The nature of these experiences is very important for the retail industry and in particular sports stores, as the intangible experience includes the main essence of the products and services provided by businesses; in other words, sports products are mostly experience-oriented and can be classified as an overall experience. Despite the importance of the consumer experience as a dominant and effective paradigm in consumer behaviour, the design of sports customer experience has received less attention from researchers. Therefore, the present study seeks to answer the question of what aspects of creating and developing the customer experience in sports and recreational complexes are. To answer this question, this chapter attempts to identify the areas of creating customer experiences in sports and recreational environments by examining the case of the Enghelab sports and recreational club (in Tehran, Iran) using qualitative research methods and interviewing experts in this field and using the content analysis technique. The findings indicate that cognitive, functional, comprehensive, human, physical, functional, aesthetic, sensory, social, emotional and communal components are the most important components of creating and enhancing customer experience in sports and entertainment complexes.

Therefore, the owners, managers and marketing unit of these collections should invest in the creation and development of these components in the design of their strategic marketing plans in order to provide a memorable experience for the customer during their journey and finally be able to benefit from the subsequent positive consequences such as customer satisfaction, word-of-mouth advertising, loyalty and return intention.

After COVID-19, the current situation is more VUCA than ever. Tourism has shown great resilience but has been recently truncated. The question is how tourism destinations have coped with the pandemic and how are they preparing for other impacts in the future? This chapter analyses how Spanish tourism stakeholders have coped with the pandemic and whether tourism destinations are prepared for other hazards. It proposes a comparison of the preparations that have been made to deal with the crisis in the sector with those that are being made to deal with tsunamis. Even if this comparison may seem surprising, in both cases, we are dealing with the preparation for a hazard that affects a tourist destination. In view of this unprecedented situation, it has become clear that tourist destinations are vulnerable to different events that may occur, and risk management is necessary to be able to deal with all situations. This has shown that other hazards less frequent in Spain, such as tsunamis, have been relegated. Knowing how both hazards have been dealt with in the Spanish tourism sector will help to highlight weaknesses in planning. This will involve some anticipation and will avoid planning and management on the fly.

Given their capacity to generate knowledge, universities can be the primary external source of knowledge and innovation for companies. Despite studies on the potential drivers of open innovation, the actors involved in these projects beyond academics and the most effective practices that universities follow for successful university–industry collaborations remain unclear. This study aims to identify the enablers and best practices universities follow to contribute to successful university–industry open innovation results, providing a conceptual framework for the management of such initiatives.

Articles from peer-reviewed academic journals identified in the Scopus and Web of Science databases were researched in this scoping review. The review used descriptive and thematic analyses and focused on 93 articles published between 2013 and 2023 that analysed universities’ enablers and practices for knowledge transfer to the industry.

Organisational factors, stakeholder attitudes, infrastructure, and external factors facilitate knowledge transfer from universities to companies. The most effective practices for promoting innovation are related to project management, policies and incentives and are relational and educational. Performance results can be evaluated through quantitative and qualitative indicators, measured at the different phases of the innovation process, considering the impacts achieved.

Previous reviews have focused on barriers, researchers’ motivations or specific enablers. The enablers and practices identified were analysed with a systemic vision, considering the university as a unit of analysis. This study suggests a comprehensive conceptual framework for the successful management of university–industry open innovation.

Currently, attention to customer experience management is one of the most important management approaches in the business field. Focussing on improving customer experience and having a customer experience management strategy is one of the actions that service providers can take to improve their marketing performance by providing superior experiences to customers. The nature of customer experience is very important for the retail industry, especially for sportswear stores, because sports products are mostly experience-oriented and can be classified as a general experience. Despite the importance of consumption experience in consumer behaviour studies, the design of sports customer experiences has received less attention from researchers. Therefore, this chapter seeks to answer the question of what aspects of creating and developing customer experience in sportswear retail stores are. To answer this question, this chapter attempts to identify the areas of creating customer experiences in sports stores by using the views of sports marketing experts through qualitative research and using content analysis techniques. The findings indicate that sports stores try to provide the best experience for their customers by considering six aspects of human resources and employees, products, interior design, exterior space, technology and interaction and communication in their strategic marketing plans and investing in creating and developing these aspects. They create a distinct experience for customers and provide a basis for purchasing, satisfaction, loyalty and other positive marketing consequences for customers.

In the current education context, quality management has increasingly become a key element and more educational organizations are deciding to implement a Quality Management System. Because there are so few studies on the impact that implementation has on educational institutions, the main objective of this paper is to profile educational centers on the basis of their implementation of ISO 9001 quality standards.

Specifically, this was done by taking a sample of 83 educational centers from four regions of Spain (Comunidad de Madrid, Castilla y León, Andalucía and the Comunidad Valenciana) and analyzing assessments made by teachers and members of the center Management Teams (2,132 subjects in total). The first step was to carry out a number of descriptive and differential studies globally, analyzing 8 broad dimensions: Communication System, Management, Support and Recognition, Learning Process, Quality, Climate, Satisfaction, and External Relations. A cluster analysis was then performed to identify center profiles in terms of the degree of impact from their having implemented ISO 9001 standards.

The results show that the impact of is greater in educational centers in Comunidad Valenciana and Andalucía with 9–11 years of implementation, with internal financial aid or funding, and at charter centers.

The cluster analysis reveals three clearly differentiated profiles (with high, medium, and low degrees of impact) in the different dimensions evaluated in the study.

The aim of this paper, which analyses the use of sports celebrities in advertising discourse, is to understand the strategic use to which brands put them in their commercial and corporate communication on Instagram.

To this end, a content analysis was performed on the Instagram posts of the brands Santander, Movistar, Red Bull and Iberdrola during the period 2021-2022.

The results indicate that, strategically speaking, these brands use the celebrity endorsement strategy to pursue emotional objectives and to adopt a position depending on the type of user. Likewise, these findings show that they single out uniqueness as the principal celebrity characteristic, while also mainly leveraging sports values, especially competence. These values represented by sports celebrities are markedly social in nature, which implies that they enjoy a degree of public recognition that is transferred to the brand to which they lend their image.

The conclusions connect celebrity endorsers with strategic branding issues and aspects of sports.

An empirical approach is followed here to study the representation of sports celebrities in the advertising of well-known brands linked to the sports world.

Financial ratios are often used to classify firms into different clusters of financial performance. This study aims to classify firms using financial ratios with advanced techniques and identify the transition matrix of firms moving clusters during the COVID-19 period.

This study uses compositional data (CoDa) analysis based on existing clustering methods with transformed data by weighted logarithms of financial ratios. The data include 66 listed firms in Vietnam’s food and beverage and fishery sectors over a three-year period from 2019 to 2021, including the COVID-19 period.

These firms can be classified into three clusters of distinctive characteristics, which can serve as benchmarks for solvency and profitability. The results also show the migration from one cluster to another during the COVID-19 pandemic, allowing for the calculation of the transition probability or the transition matrix.

The findings indicate three distinct clusters (good, average and below-average firm performance) that can help financial analysts, accountants, investors and other strategic decision-makers in making informed choices.

Clustering firms with their financial ratios often suffer from various limitations, such as ratio choices, skewed distributions, outliers and redundancy. This study is motivated by a weighted CoDa approach that addresses these issues. This method can be extended to classify firms in multiple sectors or other emerging markets.

This study aims to evaluate the usability and effectiveness of a mobile application, ValTO, designed to enhance communication and professional reasoning skills in occupational therapy students through a case-based learning approach.

A descriptive exploratory study was conducted with 32 second-year occupational therapy students. The usability of the app was assessed using the Mobile Application Rating Scale and the System Usability Scale, complemented by the University of Oviedo’s Learning Satisfaction Survey.

The majority of students (77.8%) rated the app above average on the System Usability Scale, with 50% scoring it as excellent. Mobile Application Rating Scale scores revealed high ratings across functionality, aesthetics and information quality, with a significant correlation between app usability and user satisfaction. Increased student satisfaction was also observed in the Learning Satisfaction Survey compared to previous years.

ValTO integrates modern mobile health tools into occupational therapy education, enhancing students’ decision-making skills in an innovative, real-world context. This study contributes to the growing body of research on mobile health applications in educational settings, demonstrating their potential to improve both student engagement and learning outcomes.