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This study aimed to determine whether the dimensions of the theory of consumption values (TCV), analyzed collectively or individually, influence the attitudes of millennials who intend to purchase organic products.

The research was quantitative, with a correlational scope and a cross-sectional design, conducted on 509 Peruvian millennials. A questionnaire consisting of 23 questions was administered, with responses quantified using a five-point Likert scale. The results were processed through exploratory factor analysis, confirmatory factor analysis and structural equation modeling using the Statistical Package for Social Sciences (SPSS) 24 and AMOS 24.

The study highlights that environmental attitudes (EAs) are a direct determinant of the purchase intentions for organic products. However, these attitudes are not equally shaped by all the dimensions of the TCV. It demonstrates that functional and social values contribute to the formation of EAs in Peruvian millennials, while emotional, conditional and epistemic values do not. These findings contribute to the body of knowledge by revealing that values most influence the decision-making process of organic product consumers and provide valuable information to improve decision-making for companies that produce and market these products.

The study confirmed that consumption values, considered as a second-order variable or as a single construct, do not influence the attitudes of millennials who intend to purchase organic products. This finding underscores the importance of measuring these dimensions independently.

Este estudio tuvo como objetivo determinar si las dimensiones de la Teoría de los Valores de Consumo, analizadas colectivamente o individualmente, influyen en las actitudes de los millennials que tienen la intención de comprar productos orgánicos.

La investigación fue cuantitativa, con un alcance correlacional y un diseño transversal, realizada en 509 millennials Peruanos. Se administró un cuestionario compuesto por 23 preguntas, con respuestas cuantificadas utilizando una escala Likert de cinco puntos. Los resultados se procesaron mediante Análisis Factorial Exploratorio, Análisis Factorial Confirmatorio y Modelos de Ecuaciones Estructurales utilizando el Paquete Estadístico para Ciencias Sociales (SPSS) 24 years AMOS 24.

El estudio pone en evidencia que las actitudes ambientales son un condicionante directo de las intenciones de compra de productos orgánicos. Sin embargo, estas actitudes no son moldeadas de manera equitativa por todas las dimensiones de la Teoría de Valores de consumo. Demostrando de esta manera que, los valores funcionales y valores sociales contribuyen a la formación de la actitud ambiental en los millennials peruanos, mientras que los valores emocionales, condicionales y epistémicos no lo hacen. Estos hallazgos contribuyen al campo del conocimiento, revelando los valores que mayormente influyen dentro de la toma de decisiones de los consumidores de productos orgánicos y a su vez aporta información valiosa para mejorar la toma de decisiones para la empresas productoras y comercializadoras de este tipo de productos.

El estudio confirmó que los valores de consumo, ya sea considerados como una variable de segundo orden o como un constructo único, no influyen en las actitudes de los millennials que tienen la intención de comprar productos orgánicos. Este hallazgo subraya la importancia de medir estas dimensiones de manera independiente.

This article examines some of the trends that allow to understand and analyze the evolution of the idea of entrepreneurship to become a family business.

This paper is based on systematic research.

Around four current trends and four future trends are presented, which allow the authors to understand how the family of an entrepreneur influences in a direct and indirect way in their business, until even managing to transform that business into a family business through planning, organization, management and control exercised by several members of the family of the initial entrepreneur and his future generations in that company.

This research makes it possible to identify some challenges and opportunities that family businesses must face, which arise from an enterprise and which can help them to have business success, covering part of the past, present and future of such organizations. In this way, this article synthesizes how family dynamics and business dynamics are intertwined through the influence of the family on an entrepreneur’s business model.