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This study aims to investigate the strategies and challenges of deploying Blockchain within the context of mobile public bazaars’ (MPBs) food supply chains (FSCs) in the tourism and hospitality industry (T&H).

Drawing on qualitative data gathered from 20 semistructured interviews with stakeholders (e.g. producers, food service businesses and government agencies), the study uses theme analysis to identify patterns and insights.

Findings reveal four strategies (i.e. implementations, digital literacy and awareness, government incentives and interoperability) and four challenges (i.e. public perception, business logic, constraints, legislative and administrative) arising from the deployment of Blockchain in the FSCs of MPBs.

The study contributes to the literature by offering a comprehensive examination of the strategies and challenges associated with deploying Blockchain in the FSCs of MPBs within the T&H industry. It extends beyond singular theoretical frameworks, using a multitheory approach and offers a novel smart contract model for practical implementation.

本研究旨在探讨在旅游与酒店行业（T&H）背景下, 将区块链技术应用于移动公共集市（MPBs）食品供应链（FSCs）的策略和挑战。

通过对20位利益相关者（例如生产者、食品服务企业和政府机构）的半结构化访谈收集定性数据, 研究采用主题分析法以识别模式和洞察。

研究结果揭示了四大策略（即实施、数字素养与意识、政府激励、互操作性）和四大挑战（即公众认知、商业逻辑、约束条件、法律与行政问题）, 这些问题与区块链在MPBs的FSCs中的应用相关。

本研究通过对MPBs中FSCs区块链部署相关策略与挑战的全面分析, 丰富了现有文献。研究超越单一理论框架, 采用多理论方法, 并提出了一个创新的智能合约模型以供实践应用。

This research endeavours to achieve two primary objectives within the context of regenerative tourism (RT). Firstly, the study aims to explore the trends and conceptual structure of RT, mapping its scope through a bibliometric analysis. Building upon the knowledge garnered from the initial exploration, the second aim is to establish a regenerative stakeholder framework for tourism, grounded in biodiversity.

Data from the Web of Science (WoS) and Scopus were collected for a bibliometric analysis in this research. The merged database found a total of 42 publications.

Based on bibliometric analysis in Biblioshiny, six indicators were identified (e.g. the annual publications, the most cited studies, productive countries, journals and thematic map). Furthermore, the authors' keyword analysis was conducted using the VOSviewer software package, revealing four clusters, namely, stakeholders, ecotourism, circular economy and climate change.

This research's scope is restricted to Scopus and WoS through 21 February 2024. Future research could broaden RT perspectives through different databases.

The research offers the RT stakeholder framework developed based on the RT and stakeholder theory.

This research advances awareness of the Earth's current needs and the literature on tourism stakeholders by establishing a biodiversity-based regenerative stakeholders' framework in which both human and non-human stakeholders can coexist.

本研究旨在实现再生旅游背景下的两个主要目标。首先, 研究旨在通过文献计量分析探讨再生旅游的趋势和概念结构, 通过映射其范围来实现目标。第二个目标是在从初步探索中获得的知识基础上, 建立一个以生物多样性为基础的旅游再生利益相关者框架。

本研究收集了来自Web of Science（WoS）和Scopus的数据, 进行了文献计量分析。合并后的数据库共找到42篇出版物。

基于Biblioshiny中的文献计量分析, 识别了六个指标（例如, 年度出版物, 最常引用的研究, 富有成效的国家, 期刊和主题图）。此外, 使用VOSviewer软件包进行了作者的关键词分析, 揭示了四个簇, 即利益相关者, 生态旅游, 循环经济和气候变化。

本研究的范围限于截至2024年2月21日的Scopus和WoS。未来的研究可以通过不同的数据库拓宽再生旅游的视角。

该研究提供了基于再生旅游和利益相关者理论发展的再生旅游利益相关者框架。

本研究通过建立一个以生物多样性为基础的再生利益相关者框架, 增进了对地球当前需求和旅游利益相关者文献的认识, 在这个框架中, 人类和非人类利益相关者可以共存。

Esta investigación tiene dos objetivos principales dentro del contexto del turismo regenerativo. El primer objetivo es explorar las tendencias y la estructura conceptual del turismo regenerativo, mapeando su alcance a través de un análisis bibliométrico. El segundo objetivo, basándose en el conocimiento obtenido en la exploración inicial, es establecer un marco de agentes del turismo regenerativo fundamentado en la biodiversidad.

En esta investigación se recopilaron datos de la Web of Science (WoS) y de Scopus para realizar un análisis bibliométrico. La base de datos combinada encontró un total de 42 publicaciones.

A partir del análisis bibliométrico en Biblioshiny se identificaron seis indicadores (por ejemplo, las publicaciones anuales, los estudios más citados, los países productivos, revistas y el mapa temático). Además, se realizó un análisis de palabras clave de los autores utilizando el software VOSviewer, que reveló cuatro grupos, a saber: agentes, ecoturismo, economía circular y cambio climático.

El alcance de esta investigación se limita a Scopus y WoS hasta el 21 de febrero de 2024. Futuras investigaciones podrían ampliar las perspectivas del turismo regenerativo a través de diferentes bases de datos.

La investigación ofrece el marco de los agentes del turismo regenerativo desarrollado a partir de la teoría del turismo regenerativo y los grupos de interés.

Esta investigación avanza en el conocimiento de las necesidades actuales de la Tierra y en la literatura sobre los grupos de interés del turismo al establecer un marco de actores regenerativos basado en la biodiversidad en el que pueden coexistir agentes humanos y no humanos.

Based on stimulus-organism-response theory, this study aims to develop and tests a model of memorable heritage tourism experience (MHTE). The model proposes that experiencescape, experience co-creation, education and photography are important antecedents of MHTE, which is then a driver of place attachment.

Data for this study were collected using a Web-based questionnaire of people aged 18 years and over who had a heritage tourism experience during the previous three months (February–April 2023). The survey was distributed in May 2023 using Amazon Mechanical Turk (MTurk). A survey link was posted on MTurk, which remained active for the first week of May 2023. Out of the 283 responses received, 272 were valid responses from individuals who met the participation criteria.

Experiencescape, experience co-creation, education and photography were found to be positive drivers of the MHTE, with a positive relationship between MHTE and place attachment.

Many studies linked to memorable tourism experience (MTE) mainly replicate Kim, Ritchie, & McCormick’s (2012) MTE scale, regardless of the specific study context. This study offers an alternative framework through which alternative antecedents and outcomes of tourists’ MTE can be identified.

This study aims to examine the interrelationships between social media marketing activities, self-brand connections, brand equity, trust and loyalty.

A total of 402 valid responses were collected from Amazon MTurk, and the data were subjected to partial least squares structural equation modeling and fuzzy-set qualitative comparative analysis (fsQCA).

Findings indicate that social media marketing activities strongly and positively influence self-brand connection, brand equity and brand trust. Moreover, brand loyalty was strongly and positively influenced by self-brand connection, brand equity and brand trust. Moreover, the findings from fsQCA indicate that three causal paths lead to a high level of brand loyalty, and one causal path determines a low level of brand loyalty.

This research extends current knowledge by bridging the literature between social media marketing activities and branding using self-brand connections. Additionally, this study uses the strength of two complimentary methods – symmetrical and asymmetrical modeling – to uncover how social media marketing activities bridge customer-brand relationships.

Este estudio examina las interrelaciones entre las actividades de marketing en redes sociales, las conexiones de marca propia, el valor de la marca, la confianza y la lealtad.

Se recopilaron 402 respuestas válidas de Amazon MTurk, y los datos fueron sometidos a PLS-SEM y análisis cualitativo comparativo con conjuntos difusos (fsQCA).

Los resultados indican que las actividades de marketing en redes sociales influyen fuertemente y de manera positiva en la conexión de marca propia, el valor de la marca y la confianza en la marca. Además, la lealtad a la marca es influenciada fuerte y positivamente por la conexión de marca propia, el valor de la marca y la confianza en la marca. Además, los resultados de fsQCA indican que tres vías causales conducen a un alto nivel de lealtad a la marca, y una determina un bajo nivel de lealtad a la marca.

Esta investigación amplía el conocimiento actual al vincular la literatura entre las actividades de marketing en redes sociales y el branding utilizando conexiones de marca propia. Además, este estudio utiliza dos métodos complementarios – modelado simétrico y asimétrico – para descubrir cómo las actividades de marketing en redes sociales construyen las relaciones entre cliente y marca.

本研究探讨社交媒体营销活动、自我品牌连接、品牌资产、信任和忠诚度之间的相互关系。

从亚马逊MTurk收集了402个有效回复, 并对数据进行了PLS-SEM和模糊集合质性比较分析 (fsQCA) 的处理。

研究发现, 社交媒体营销活动对自我品牌连接、品牌资产和品牌信任产生了强烈而积极的影响。此外, 自我品牌连接、品牌资产和品牌信任也对品牌忠诚度产生了强烈而积极的影响。fsQCA的结果显示, 导致高水平品牌忠诚度的有三条因果路径, 而导致低水平品牌忠诚度的有一条因果路径。

本研究通过构建社交媒体营销活动与品牌之间的桥梁, 利用自我品牌连接, 扩展了当前知识。此外, 利用对称和非对称建模两种互补方法的优势, 揭示了社交媒体营销活动如何建立客户品牌关系。

This paper aims to provide a conceptual framework containing SERVQUAL original dimensions and add two additional dimensions: patient satisfaction and loyalty in the hospital SQ model that demonstrates the relationship between hospital service quality, patient satisfaction and loyalty from patients’ perspective.

This research conducted a thorough literature review using specific keywords and electronic databases, adhering to Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines. Through analysis, the key dimensions of service quality in Indian hospitals were identified, with the addition of patient satisfaction and loyalty as variables. Of 1,000 initially downloaded papers, 497 were included.

While many researchers rely on the SERVQUAL model, some introduce new or modified dimensions, often renaming existing ones. This study identifies the RATER factors as the main dimensions patients use to evaluate hospital services. This study finds a positive relationship between service quality, patient satisfaction and loyalty.

An understanding of how health-care service quality dimensions, directly and indirectly, affect patient satisfaction and loyalty is important for hospital marketing managers. This study helps them take action to improve patient satisfaction, which encourages patients to be loyal.

This research provides a comprehensive framework for measuring health-care service quality, combining SERVQUAL dimensions and new variables. This study offers useful insights for academics and health-care professionals, promoting more accurate measurement and enhancement of service quality. The use of PRISMA in this context is also innovative, as it is less common in administrative health-care research.