Abstract
Purpose
This study aims to provide supplements to the research on digital human avatar (DHA) and suggestions for brands to use DHA appropriately to build brand fans effect.
Design/methodology/approach
On the basis of integrating Avatar theory and Stimulus-organism-response theory, this study obtains data from 733 Chinese respondents aged 18–25 and uses regression analysis and bootstrap analysis to verify the relationships among the variables: DHA characteristics (form realism, behavioral realism and brand alignment) as the independent variables, brand fans effect as the dependent variable, consumer positive emotion as the mediating variable and product type (experience vs search) as the moderating variable.
Findings
The results show that DHA characteristics positively influence brand fans effect and consumer positive emotion, consumer positive emotion positively influences brand fans effect and consumer positive emotion plays a mediating role. Meanwhile, for experience products, the impact of DHA’s form realism and behavioral realism on consumer positive emotion is higher than that of brand alignment; for search products, the impact of DHA’s brand alignment on consumer positive emotion is higher than that of form realism and behavioral realism.
Originality/value
This study enriches and expands the empirical research perspectives and conclusions in the DHA field, improves its research framework and provides suggestions for brands to appropriately use DHA to build brand fans effect.
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Lunyan Wang, Mengyu Tao, Xiaowei An, Guanghua Dong, Yehui Huang and Haoyu Wang
The operation of water environment treatment Public-Private Partnership projects (WETP-PPP) is crucial to the project effectiveness. However, there are often problems in projects…
Abstract
Purpose
The operation of water environment treatment Public-Private Partnership projects (WETP-PPP) is crucial to the project effectiveness. However, there are often problems in projects that attach importance to construction and neglect operation management, which seriously affect the project operation effect. To ensure the good operation effect of the WETP-PPP, an evolutionary game model of the regulation strategy during the operation period of WETP-PPP is constructed.
Design/methodology/approach
An evolutionary game model of regulation is established which considers the government, the project company and the public in water environment treatment Public-Private Partnership projects (WETP-PPP). Five scenarios of equilibriums and the game's evolutionary stable strategies are analyzed, and the corresponding stability conditions are then obtained. Finally, through the simulation, the influence of different factors on the choice of the three-party strategy is analyzed.
Findings
First, the key factors that affect the evolution game are the regulation costs and performance rewards of the government, the project company's operation costs and penalties for opportunism and the public supervision costs and rewards. Second, in order to ensure the operation effect, the government needs the performance incentive from the superior government. Third, the public's supervision enthusiasm needs to be mobilized by the government. Last, the penalty strength of speculative operation should be strong enough to play a deterrent role.
Research limitations/implications
The theoretical research in this paper has some limitations. Initially, due to the large number of participants in WETP-PPP, in addition to the government department, the project company and the public studied in this paper, it also involves the consulting industry and financial institutions. In the future, more participants can be added to form four-party interest relationships and conduct four-party evolutionary game research. Second, the operation environment of WETP-PPP is complex and changeable, and various influencing factors are intertwined, the number of parameters involved in this paper is limited, and further detailed research is needed in the future.
Practical implications
Based on the evolutionary game theory, this article discusses the evolution law of the tripartite game behavior of the government department, the project company and the public, which is helpful to clarify the strategy evolution path of the tripartite in the WETP-PPP, and the generation condition and evolution mechanism of the equilibrium strategy of the tripartite game. The key parameters affecting the tripartite strategy selection are analyzed through simulation, which can provide reference for the government department to formulate relevant measures. At the same time, it broadens the application field of evolutionary games and supplements the research on the management mechanism of WETP-PPP during the operation period.
Social implications
Based on the evolutionary game theory, this paper introduces the supervision behavior of the public, which can provide a new perspective for researchers to conduct relevant research. Secondly, for the regulation during the operation of WETP-PPP, this paper can provide reference for the government department to establish a scientific public supervision system, improve the government supervision mechanism and other relevant measures, which can help promote the public supervision willingness, improve the regulation efficiency of the government and guide the project company to reduce speculation, so as to ensure the effect of water environment management.
Originality/value
This paper focuses on the regulation of WETP-PPP during the operation period to research interactions among the government, the project company and the public. Based on the analysis of the evolutionary game, some suggestions are put forward, such as perfecting the government regulation mechanism, optimizing the reward and punishment system for the project company and broadening the channels of public supervision. The research results of this paper can provide support for the government's regulation of WETP-PPP and ensure the project operation effect.
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Chang Yuan, Xinyu Wu, Donghai Zeng and Baoren Li
To solve the problem that the underwater vehicles is difficult to turn and exit in a small range in the face of complex marine environment such as concave and ring under the…
Abstract
Purpose
To solve the problem that the underwater vehicles is difficult to turn and exit in a small range in the face of complex marine environment such as concave and ring under the limitation of its limitation of its shape and maximum steering angle, this paper aims to propose an improved ant colony algorithm based on trap filling strategy and energy consumption constraint strategy.
Design/methodology/approach
Firstly, on the basis of searching the global path, the disturbed terrain was pre-filled in the complex marine environments. Based on the energy constraint strategy, the ant colony algorithm was improved to make the search path of the underwater vehicle meet the requirements of the lowest energy consumption and the shortest path in the complex obstacle environment.
Findings
The simulation results showed that the modified grid environment diagram effectively reduced the redundancy search and improved the optimization efficiency. Aiming at the problem of “the shortest distance is not the lowest energy consumption” in the traditional path optimization algorithm, the energy consumption level was reduced by 26.41% after increasing the energy consumption constraint, although the path length and the number of inflection points were slightly higher than the shortest path constraint, which was more conducive to the navigation of underwater vehicles.
Originality/value
The method proposed in this paper is not only suitable for trajectory planning of underwater robots but also suitable for trajectory planning of land robots.
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Keywords
Xiaobing Fan, Bingli Pan, Hongyu Liu, Shuang Zhao, Xiaofan Ding, Haoyu Gao, Bing Han and Hongbin Liu
This paper aims to prepare an oil-impregnated porous polytetrafluoroethylene (PTFE) composite with advanced tribological properties using citric acid as a novel pore-forming agent.
Abstract
Purpose
This paper aims to prepare an oil-impregnated porous polytetrafluoroethylene (PTFE) composite with advanced tribological properties using citric acid as a novel pore-forming agent.
Design/methodology/approach
Citric acid (CA) was used to form pores in PTFE, and then oil-impregnated PTFE composites were prepared. The pore-forming efficiency of CA was evaluated. The possible mechanism of lubrication was proposed according to the tribological properties.
Findings
The results show CA is an efficient pore-forming agent and completely removed, and the porosity of the PTFE increases with the increase of the CA content. The oil-impregnated porous PTFE exhibits an excellent tribological performance, an increased wear resistance of 77.29% was realized in comparison with neat PTFE.
Originality/value
This study enhances understanding of the lubrication mechanism of oil-impregnated porous polymers and guides for their tribological applications.
Details
Keywords
Haoyu Huang, Julin Shan, S.H. Lo, Fei Yu, Jie Cao, Jihai Chang and Z.Q. Guan
In this study, we propose a tetrahedral mesh generation and adaptive refinement method for multi-chamber, multi-facet, multiscale and surface-solid mesh coupling with extremely…
Abstract
Purpose
In this study, we propose a tetrahedral mesh generation and adaptive refinement method for multi-chamber, multi-facet, multiscale and surface-solid mesh coupling with extremely thin layers, solving the two challenges of mesh generation and refinement in current electromagnetic simulation models.
Design/methodology/approach
Utilizing innovative topology transformation techniques, high-precision intersection judgment algorithms and highly reliable boundary recovery algorithms to reduce the number of Steiner locking points. The feasible space for the reposition of Steiner points is determined by using the linear programming. During mesh refinement, an edge-split method based on geometric center and boundary facets node size is devised. Solving the problem of difficult insertion of nodes in narrow geometric spaces, capable of filtering the longest and boundary edges of tetrahedrons, refining the mesh layer by layer through multiple iterations, and achieving collaborative optimization of surface and tetrahedral mesh. Simultaneously, utilizing a surface-facet preserving mesh topology optimization algorithm to improve the fit degree between the mesh and geometry.
Findings
Initial mesh generation for electromagnetic models, compared to commercial software, the method proposed in this paper has a higher pass rate and better mesh quality. For the adaptive refinement performance of high-frequency computing, this method can generate an average of 50% fewer meshes compared to commercial software while meeting simulation accuracy.
Originality/value
This paper proposes a complete set of mesh generation and adaptive refinement theories and methods designed for the structural characteristics of electromagnetic simulation models, which meet the needs of real-world industrial applications.
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Maisa Al Shomali and Yamen N. Al-Betawi
This research paper aims to shed light on Amman’s stairways and explore the potential of being successful urban spaces. It tries to identify critical design factors that…
Abstract
Purpose
This research paper aims to shed light on Amman’s stairways and explore the potential of being successful urban spaces. It tries to identify critical design factors that contribute to making these stairs livable urban spaces to help further develop this type of urban space.
Design/methodology/approach
Three popular stairs were identified, for which a series of exploratory visits were conducted to document the morphological characteristics and essential activities around each stairway. This was followed by administering a questionnaire to measure users’ satisfaction with four criteria, including protection, comfort, attractiveness and functionality, to identify the strengths and weaknesses of each stair.
Findings
Results confirmed the presence of essential design aspects that encourage users to come and practice certain activities that enhance urban social life. Aspects of concern include security and protection, aesthetic quality, uniqueness, variety of activities, room to walk, sit and socialize and good management of space.
Research limitations/implications
Results can be taken as a departure frame for future research to conduct deeper analysis to comprehend the stairways’ physical, contextual and social characteristics. Understanding the settings of such vital urban spaces will help revive their roles and bring back their brilliance to restore the city’s liveliness and maintain a better life quality for its residents.
Originality/value
Research interests almost lack studies addressing urban stairways aiming to understand the qualities that enable them to attract people and activities. The manuscript presents beneficial research that tackles the vitality of urban stairways, as an example of linear public spaces. Enhancing the quality of these spaces will help stimulate pedestrian movement and activate walking as an essential sustainable means of commuting at the city level.
Details
Keywords
Sergio de la Rosa, Pedro F. Mayuet, Cátia S. Silva, Álvaro M. Sampaio and Lucía Rodríguez-Parada
This papers aims to study lattice structures in terms of geometric variables, manufacturing variables and material-based variants and their correlation with compressive behaviour…
Abstract
Purpose
This papers aims to study lattice structures in terms of geometric variables, manufacturing variables and material-based variants and their correlation with compressive behaviour for their application in a methodology for the design and development of personalized elastic therapeutic products.
Design/methodology/approach
Lattice samples were designed and manufactured using extrusion-based additive manufacturing technologies. Mechanical tests were carried out on lattice samples for elasticity characterization purposes. The relationships between sample stiffness and key geometric and manufacturing variables were subsequently used in the case study on the design of a pressure cushion model for validation purposes. Differentiated areas were established according to patient’s pressure map to subsequently make a correlation between the patient’s pressure needs and lattice samples stiffness.
Findings
A substantial and wide variation in lattice compressive behaviour was found depending on the key study variables. The proposed methodology made it possible to efficiently identify and adjust the pressure of the different areas of the product to adapt them to the elastic needs of the patient. In this sense, the characterization lattice samples turned out to provide an effective and flexible response to the pressure requirements.
Originality/value
This study provides a generalized foundation of lattice structural design and adjustable stiffness in application of pressure cushions, which can be equally applied to other designs with similar purposes. The relevance and contribution of this work lie in the proposed methodology for the design of personalized therapeutic products based on the use of individual lattice structures that function as independent customizable cells.