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The use of digital channels to promote products and services is experimenting with an unprecedented boom in promotion and communication marketing campaigns; airports such as Los Angeles (IATA: LAX) in the United States, Orlando International (IATA: MCO) in the United States, Schiphol Amsterdam (IATA: AMS) in the Netherlands or Changi airport (IATA: SIN) in Singapore are pioneers and recognised experts in marketing communication and technical aspects of promotion campaigns. The brand image of airports is a great opportunity to universalise loyalty marketing and price promotion for airport business portfolios. For this reason, in this chapter, we speak about neuromarketing science, which is a marketing discipline that uses medical techniques to understand how our central nervous system reacts to marketing stimuli. This is helping companies and airports get more consumer insights through digital channels.

This short essay situates The Societal Rationalization of the Economy: Guaranteed Minimum Income as a Constitutional Right by Harry F. Dahms, published in 1992 (and included in this volume), in its historical context in Germany shortly after the unification of the Federal Republic of Germany (West Germany) and the German Democratic Republic (East Germany). The challenge of implementing a guaranteed minimum income served as an anchor for discussing a unique opportunity to create greater consonance between the quality and effectiveness of social policies and claims about how the latter were supposed to support democratic citizenship and equality. The essay provides a brief summary of Dahms' chapter, his take on the idea of a guaranteed minimum income, and the concept of the societal rationalization of the economy between socialism and neoliberalism.

This study examined the influence of social media use on graduateness and the employability of exit students in South Africa.

The study used quantitative and descriptive research designs to test the proposed hypotheses. An online survey was used to collect the data from a study sample. A sample of 411 respondents was received, with structural equation modelling (SEM) being used to assess the model fit.

The study found that the direct effect of social media use on graduateness skills is significant. Secondly, the direct effect of graduateness skills on perceived employability is also significant. The results also showed existence of support for the mediation of graduateness skills on the relationship between social media use and perceived employability.

The study provides empirical evidence to the proposed model and infers the potential role of social media in addressing issues related to graduateness and the employability of exit students.

In addressing the challenge of unemployment, the use of social media can potentially aid in matters of skills acquisition.

The results demonstrate how technology through the use of social media potentially fits within enhancing graduateness and employability skills.

The purpose of this service user narrative is to highlight the stigma and prejudice that is often targeted at people with schizophrenia and severe mental illness, which causes fear and isolation. The therapeutic effect of peer support is further explored as offering hope, connection, aspirations, advocacy, autonomy and openness for service users as well as the possibility of recovery and a reduction in feelings of stigma, prejudice and exclusion.

Ben was diagnosed with paranoid schizophrenia in 2003, so this paper draws on over 20 years of experience of the harmful label of schizophrenia. In the last 15 months, he has been working as a peer worker on a men’s mental health ward in the East of England. He has kept a reflective journal and conducted participant observation on the ward, which informs this paper and its findings.

There are observations based on peer support on the ward in the last 15 months and over 20 years as a schizophrenic. People with schizophrenia and severe mental illness are stigmatised and experience discrimination and prejudice. This paper introduces the new idea and neologisms of schizophobia and insanophobia that people with severe mental illness will experience in their daily lives, in health and social care settings (such as the men’s ward), in education and in employment. People with mental illness are also often discriminated against as being a danger or a risk to themselves and others. They are often considered as aggressive or violent. Their diagnosis can stop them from getting a job, a mortgage or even from travelling to some places in the world. But this paper details the violent assault by a nurse on a patient while Ben was working on a long stay ward in a large psychiatric asylum in 1990. It is pertinent to note that things have progressed since the 1990's but there continues to be the stigmatisation of people with a severe mental illness, which requires societal and systemic change. In Ben’s experience, people with mental illness seem far more likely to experience violence upon their person rather than being violent towards other people, such as staff, members of the public, family or carers.

This service user narrative is a first person account, so it is original. It is of further value because it outlines the ways in which peer support can help with feelings of stigma and exclusion as well openness about hearing voices/ seeing things (hallucinations) and strange thought or beliefs (delusions).

The international education sector has seen significant growth, offering K-12 schooling options beyond national borders. However, this expansion presents equity challenges, with limited data available to assess their extent. International schools, predominantly English-medium K-12 institutions following externally set curricula, play a central role in this landscape. Our study examines unintended consequences of policy and practice within international schools, particularly regarding student well-being. Despite efforts to promote global citizenship by transnational organizational actors, oversight and gaps in inclusion can create adverse conditions for vulnerable students, identified by their mental or emotional fragility or concerns of neglect or abuse. As an acculturation study, participants were delimited to expatriate teachers counselors, and school leaders in international schools, who are known as sojourners, and who encounter diverse policies and pedagogies, forming a complex “policyscape” environment. While this offers opportunities for innovation, it also poses challenges, especially in supporting students’ cultural and mental health needs. This study identifies four policyscape manifestations, including challenges in supporting students with mental health issues and special needs. Teachers faced greater stress and limited agency compared to school leaders, who benefited from structural support and resources. Policyscape implications on student well-being underscore the urgency of addressing these challenges in line with global education goals for inclusivity and quality education for all.

The folk or fairy tale is a complex combination of factors and functions and it is the analysis of these where nuances in the tales appear (Propp et al., 2015, p. 10). Propp was interested in plots, whereas this chapter aims to create an analysis of the visual perception of masculine identity, its relationship to the texts and to social and political expression in the early 1900s.

Challenges to masculine identity are found throughout fairy tale imagery of the 1900s. Artists of the time demonstrated their perceptions of societal change by creating illustrations that spoke to a changing audience. They began to depict versions of masculinity that played with, and celebrated a queer male character, amongst others. Although not always represented in a positive manner – Dulac's 1929 King in ‘Puss in Boots’, is a foolish fop – they were often portrayed with softness, flamboyancy and panache in opposition to the aggressive, hegemonic, or dominant persona who had until then been the staple of the fairy tale's visual masculine identity.

These new illustrations resisted the stereotypical depiction of masculine norms. They explored an identity that had not existed in the fairy tale until the changing rhetoric of social, political, and artistic movements was inculcated into them. The illustrations began to provide an opportunity to identify an atypical description of masculine norms in an unexpected domain. They challenged physical expectations and the hegemonic expectation of masculine identity, at a time where a predominant patriarchal hegemonic identity was the norm.

The guaranteed minimum income is an idea that is consonant with a social-theoretical tradition which can be traced from G. W. F. Hegel via Eduard Heimann to contemporary social thinkers like Jürgen Habermas and beyond. It is the cornerstone of an expansive theory of social policy expressive of the changes in the relationship between economy and society over the long-term, which I am referring to here as the societal rationalization of the economy. By starting with Hegel's remarks on poverty in The Philosophy of Right (1821/1958), the stage is set to examine the guaranteed minimum income as a policy project with strong constitutional implications. Like Hegel, Eduard Heimann did not address the idea of the guaranteed minimum income directly; yet, his arguably most important work, Social Theory of Capitalism: Theory of Social Policy (1929/1980), provides an excellent frame of reference for appreciating how the guaranteed minimum income exemplifies a radically reformist project of social policy that is pointing beyond inherently regressive social structures. In the writings of Ralf Dahrendorf and Claus Offe, a theory of social policy that treats the guaranteed minimum income as a constitutional right takes shape. This chapter concludes with an attempt at delineating how a guaranteed minimum income should aspire to be one important step toward the societal rationalization of the economy.

The use of the concept of “agency,” in the sense of action that is to some extent free of “structural” constraints, has enjoyed enormous and growing popularity in the sociological literature over the past several decades. In a previous paper, we examined the range of theoretical rationales offered by sociologists for the inclusion of the notion of “agency” in sociological explanations. Having found these rationales seriously wanting, in this paper we attempt to determine empirically what role “agency” actually plays in the recent sociological literature. We examine a random sample of 147 articles in sociology journals that use the concept of “agency” with the aim of identifying the ways in which the term is used and what function the concept serves in the sociological explanations offered. We identify four principal (often overlapping) uses of “agency”: (1) purely descriptive; (2) as a synonym for “power”; (3) as a way to identify resistance to “structural” pressures; and (4) as a way to describe intelligible human actions. We find that in none of these cases the notion of “agency” adds anything of analytical or explanatory value. These different uses have one thing in common, however: they all tend to use the term “agency” in a strongly normative sense to mark the actions the authors approve of. We conclude that “agency” seems to serve the purpose of registering the authors' moral or political preferences under the guise of a seemingly analytical concept.

After completion of the case study, students will be able to enumerate the unique process of project management, address unforeseen challenges in large-scale projects and develop strategies for mitigating risks. This case gives an opportunity to learners to analyses the time impact of failure of such infrastructure projects using project evaluation technique. The students would be able to discuss the social and financial implications of such mishaps on the overall economy.

The case tells the story of Gokhale Bridge in Andheri, Mumbai which serves as a vital link between the densely populated suburb’s, eastern and western part. Originally built in 1975, the bridge collapsed in 2018. The 90-m bridge reconstructed in just 15 months was lauded as an “Engineering marvel” by Brihanmumbai Municipal Corporation (BMC), a civic body responsible for Mumbai’s infrastructure. However, during the grand inauguration on February 26, 2024, a critical misalignment with the adjoining CD Barfiwala Flyover was revealed. This 2-m gap rendered the bridge inaccessible to motorists, undermining its intended purpose and frustrating commuters and residents. The case highlights systemic issues in operations and challenges faced by the BMC. Despite the BMC’s substantial budget and history in managing Mumbai’s infrastructure, the Gokhale Bridge debacle raises serious questions about project management. Amidst public criticism, BMC threw the buck on railways and hired two reputed Engineering colleges to propose solutions to rectify the menace. This situation emphasizes the need for meticulous oversight and risk analysis in civic projects, making the Gokhale Bridge a symbol of both ambition and caution. The case study is intended for Graduate, Postgraduate students in Project management and operations. It is also beneficial for Executive education programs intended government officials, civil servants and project managers.

Undergraduate, Postgraduate, Executive education.

Teaching notes are available for educators only.

CSS 9: Operations and Logistics.

This chapter examines World War II and its impact on international and military law. It covers the war’s key crimes, the Nürnberg and Tokyo tribunals, and the creation of the United Nations, the Four Geneva Conventions of 1949, and the Genocide Convention of 1948.