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This study aims to determine how the communication of a family business identity in a recruitment call influences, directly and indirectly, the response of jobseekers, and whether this response varies according to the level of proactiveness and innovative of the applicants.

An experimental design using job advertisements on a LinkedIn recruitment call in Peru and Chile was implemented. The experiment simulates a job offer for a professional that could be filled by a business graduate student. The sample consisted of 171 surveys applied to university students in full-time higher education programs.

The results indicate that there is a positive indirect influence of family business signaling on the intention to pursue (through perceived prestige and career development opportunity). However, signaling family ownership of a company has a negative direct influence on jobseekers’ intentions to go to the recruitment call. When it comes to jobseekers with high and low levels of innovativeness and proactiveness, the results suggest that family business identity signaling is less effective among jobseekers with higher levels of proactiveness and innovativeness.

This article contributes to the theory of the family firm by advancing the understanding of the challenges that family businesses face when attracting talent. Our results enable family businesses to strategically adapt their hiring processes to enhance their appeal in the competitive labor market.

El objetivo es determinar cómo la comunicación de la identidad de una empresa familiar en una convocatoria de reclutamiento influye directa e indirectamente, en la respuesta de los solicitantes de empleo, y si esta respuesta varía según el nivel de proactividad e innovación de los solicitantes.

Se implementó un diseño experimental utilizando anuncios de trabajo en una convocatoria de reclutamiento en LinkedIn en Perú y Chile. El experimento simula una oferta de trabajo para un profesional que podría ser cubierta por un estudiante graduado en negocios. La muestra consistió en 171 encuestas aplicadas a estudiantes universitarios en programas de educación superior a tiempo completo.

Los resultados indican que hay una influencia indirecta positiva de la señalización de empresas familiares en la intención de postular (a través del prestigio percibido y la oportunidad de desarrollo profesional). Sin embargo, señalar la propiedad familiar de una empresa tiene una influencia directa negativa en las intenciones de los buscadores de empleo de acudir a la convocatoria de reclutamiento. En cuanto a los buscadores de empleo con niveles altos y bajos de innovación y proactividad, los resultados sugieren que la señalización de la identidad de la empresa familiar es menos efectiva entre los buscadores de empleo con niveles más altos de proactividad e innovación.

Este artículo contribuye a la teoría de la empresa familiar al avanzar en la comprensión de los desafíos que enfrentan las empresas familiares al atraer talento. Nuestros resultados permiten a las empresas familiares adaptar estratégicamente sus procesos de contratación para mejorar su atractivo en el mercado laboral competitivo.

In recent years, there has been a growing academic interest in incorporating innovation into the public procurement practices. Nevertheless, a noticeable scarcity of current bibliometric studies in this particular field exists. To fill this gap, the study analyzes trends in public procurement and innovation.

The study conducts a bibliometric analysis on data from 354 journal articles and reviews retrieved from the Scopus database. Specifically, performance analysis was conducted to gain an overview of the field in terms of research productivity, while science mapping was performed to analyze the relationship networks between concepts through co-word analysis.

The initial part of the analysis focused on publication trends and compiled a list of the most influential journals that delve into the field. Generally, the findings indicate an increase in research on public procurement and innovation since 2012, despite fluctuations in the number of publications over the years. The geographical distribution highlighted that countries from Europe have been the most prolific contributors to this field, with limited representation of developing countries especially from Africa. A co-word analysis through VOSviewer identified 11 key clusters that present relevant knowledge themes and future research agenda in the field. The themes revolve around aspects such as sustiainability, development strategies, efficiency in construction industry, societal and regional development, small and medium-sized enterprises' involvement, sustainable public procurement, and tendering.

This study contributes to the body of knowledge by uniquely presenting the trends on publications related to public procurement and innovation, considering recent developments in the field. It identifies key research themes and delves into the identified clusters, concluding with a discussion on potential avenues for future research.