Giulia Nevi, Gianpaolo Basile, Hans Rüdiger Kaufmann and Mohammad Fotouhi Ardakani
In the context of triple-bottom-line dynamics, societal components grapple with multifaceted challenges, necessitating changing behaviours within business-to-business (B2B…
Abstract
Purpose
In the context of triple-bottom-line dynamics, societal components grapple with multifaceted challenges, necessitating changing behaviours within business-to-business (B2B) processes. This study investigates how collaborative relations in B2B ecosystems can influence social, environmental and economic sustainability dynamics, exploring whether the former two positively impact economic results.
Design/methodology/approach
Validating a conceptual framework via partial least squares (PLS) structural equation modelling, a quantitative study on 262 Iranian SME stakeholders was conducted.
Findings
The research underscores the paramount role of B2B relations, emphasizing the shift towards interconnected relations between society, institutions, end-users and businesses. The findings suggest that B2B collaborative efforts within a broader ecosystem address social and environmental needs, thereby contributing to transforming the ecosystem’s business models. Innovatively, the research elicited that environmental and social effects have a positive mediating effect on economic results.
Originality/value
By proposing a business-social-institutional model (B2SI) grounded in relational and dynamic capabilities, this study contributes to advancing both scientific understanding and business practices, pointing to the important role of social responsibility within B2B ecosystems.