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The purpose of this empirical study is to consider the interaction of self-service technologies (SSTs) with retail customers, exploring how retail customers perceive SST value and how this value affects their choice confidence when shopping.

We carried out a large shopper survey in collaboration with six French mass retailers. Digital kiosks and interactive tablets were the focal SSTs. Partial least squares-path modelling (PLS-PM) was used to test our cost‒benefit conceptual framework and the corresponding research hypotheses. Furthermore, through multigroup comparison analysis, we tested the moderating effect of customers’ subjective knowledge of the product category.

Functional and interactive benefits/costs arising from SST usage determine customer perceived value. The key notion of perceived SST value implies that people make favourable cost‒benefit tradeoffs. Customer choice confidence is positively affected by perceived SST value. Customer product category knowledge plays a key role as a moderator of human–SST interactions in phygital retail settings.

This paper is concerned with the role of SST in creating phygital experiences and delivering value to retail customers. This is a first attempt at examining how perceived SST value affects customer choice confidence and what role customer product category knowledge plays.

Continuous development of digital technology makes it necessary for digital entrepreneurs to pivot to cope with the environmental changes. However, limited research has focused on the important strategic orientation of digital new ventures in digital contexts, digital orientation, which depicts the tendency of new ventures to utilize digital technologies to create value. This research aims to explore the relationship between digital orientation and pivoting, along with the mediating role of dynamic capabilities as essential organizational competencies. Additionally, the study investigates the influence of boundary conditions related to the environmental dynamism and the prior experience of entrepreneurs.

The data of this study were gathered by a two-phase survey of 328 Chinese digital new ventures in China with the assistance of entrepreneurial service organizations, entrepreneurship parks and entrepreneurial training institutions. The current study used regression analysis to verify the hypotheses and factor analysis to evaluate the validity and reliability of the measurement by using MPLUS, SPSS and PROCESS macro.

The findings of this research indicate that digital orientation enhances pivoting of digital new ventures, with dynamic capabilities acting as a crucial mediator in this process. Additionally, the dynamic environment and prior entrepreneurial experience influence both the relationship between digital orientation and dynamic capabilities, as well as the mediating effect of dynamic capabilities.

This study significantly contributes to the existing literature by exploring the relationship between digital orientation and pivoting in digital new ventures. This broadens the scope of research on pivoting and enriches the literature on digital orientation in the digital context. By emphasizing how these factors shape pivoting, our research provides valuable guidance for entrepreneurs responding to the dynamic environment and technological advances.

This research illuminates the relationship between digital orientation and pivoting based on the resource-based view (RBV) and dynamic capabilities theory (DCT). It explores the antecedent of digital orientation on digital new ventures’ pivoting activities, reveals the internal mechanisms and boundary conditions and enriches the literature related to RBV and DCT in the digital entrepreneurship context.

The rapid development of digital technologies drives digital entrepreneurs to pivot, a behavior that allows entrepreneurs to adjust original opportunities and explore new opportunities. This study aims to investigate the effect of the structural characteristics of digital entrepreneurial teams, the functional heterogeneity, on pivoting from the perspective of digital agility. Moreover, this study also examines the moderating effect of knowledge sharing.

Two-phase survey data were sourced from Chinese digital entrepreneurial teams through the entrepreneurial networks of MBA programs of a Chinese business school and entrepreneurial support organizations in China. The sample of 272 teams with 708 entrepreneurs was collected to test the hypotheses.

The functional heterogeneity of digital entrepreneurial teams, including industry background heterogeneity and occupational experience heterogeneity, positively impacts pivoting by providing heterogeneous knowledge and resources. Moreover, this relationship is mediated by the digital agility of the digital team, and knowledge sharing moderates the relationship between functional heterogeneity and digital agility.

While existing studies have mainly focused on the external factors, this study empirically investigates the team-level internal factors of digital pivoting in digital entrepreneurial teams, enriching the research perspective of pivoting. Moreover, the current study bridges the literature on digital agility with pivoting, broadening the theoretical mechanism of pivoting and expanding the theoretical boundaries of digital agility.

This research aims at investigating how business process management capabilities (BPMC) impact the effectiveness of sustainable digital transformation (ESDT). Furthermore, it delves into the mediation of dynamic decision-making (DDM) in the relationship between BPMC and ESDT.

This research employed the hypothetico-deductive technique. The statistical database was generated from sample of 712 respondents from small and medium companies (SMEs) in Vietnam, utilizing convenience and snowball sampling methods. The two-step process utilizing structural equation modeling, supported by SmartPLS version 4.1.0.9 and AMOS 28, was employed to assess the measurement model, while SmartPLS version 4.1.0.9 was used to evaluate the structural model.

The results of the analysis emphasize significant and positive correlations between the proposed constructs related to significance and effect size. The statistical results indicated that BPMC had a significant and beneficial effect on ESDT. This relationship was partially mediated by DMM.

The salient point emphasized that practitioners should prioritize enhancing focus on BPMC and DDM, as this would significantly facilitate more comprehensive solutions, enabling SMEs to achieve optimal success in sustainable digital transformation. Policymakers and government influencers are urged to concentrate on innovative attributes and ensure a conducive environment for the implementation of innovation by enacting regulations that promote the application of digital technology.

The findings of this study will broaden scholars’ understanding of the influence of BPMC on ESDT. The originality of the research is to provide research directions for advancing studies on the role of DDM in the context of sustainable digital transformation.

The current approach to valuing customers is based on the notion of discounted profit generated by the customers over the lifetime of the relationship, also known as customer lifetime value (CLV). However, in the financial services industry, the customers who contribute the most to the profitability of a firm are also the riskiest customers. If the riskiness of a customer is not considered, firms will overestimate the true value of that customer. This paper proposes a methodology to adjust CLV for different types of risk factors and creates a comprehensive measure of risk-adjusted lifetime value (RALTV).

Using data from a major credit card company, we develop a measure of risk adjusted lifetime value (RALTV) that accounts for diverse types of customer risks. The model is estimated using Stochastic Frontier Analysis (SFA).

Major findings indicate that rewards cardholders and affinity cardholders tend to score higher within the RALTV framework than non-rewards cardholders and non-affinity cardholders, respectively. Among the four different modes of acquisition, the Internet generates the highest RALTV, followed by direct mail.

This paper not only controls for different types of consumer risks in the financial industry and creates a comprehensive risk-adjusted lifetime value (RALTV) model but also shows empirically the value of using RALTV over CLV for predicting future performance of a set of customers. Further, we investigate the impact of a firm’s acquisition and retention strategies on RALTV. The measure of risk-adjusted lifetime value is invaluable for managers in financial services.

While big data analytics can spur innovation among firms, it is unclear whether it can effectively drive value creation, value proposition, value delivery and value capture to deal with disruptions and the ever-changing demands of customers. This study therefore aims to examine how value creation, value proposition, value delivery and value capture can be improved through big data analytics capability (BDAC). This study advances the discourse by investigating how the market environment and strategic orientations play significant but little-studied roles in enhancing or lessening BDAC’s impact on business model innovation (BMI).

Drawing on dynamic capability and contingency perspectives, a model of five hypotheses was developed and validated using survey data from 208 managers of manufacturing firms in Ghana. Covariance-based structural equation modeling was used for the analysis.

The findings revealed that BDAC and strategic orientation (market and learning) directly influence the dimensions of BMI (value creation, value proposition, value delivery and value capture). The findings further showed that strategic orientations partially mediate the BDAC–BMI link. The authors also noted that the BDAC–BMI link is amplified at high levels of market dynamism.

The findings suggest that investing in BDA alone may not be sufficient to drive superior business model innovation. However, market orientation and continuous learning are crucial to fully realizing BDAC’s full potential in enabling value creation, value proposition, value delivery and value capture, especially in a dynamic market environment.

This study contributes to existing BMI literature by being the first to examine how BDAC facilitates value creation, value proposition, value delivery and value capture in developing countries. This paper also advances BM literature by theorizing and validating important but rarely studied roles of strategic orientations and market dynamism. Thus, this paper extends the understanding of the conditions and mechanisms through which the effect of BDAC on value creation, value proposition, value delivery and value capture can be optimized.

This study mainly aims to explore the causal nexus between big data-driven organizational capabilities (BDDOC) and supply chain innovation capabilities (SCIC) and innovation performance (IP), then explore the indirect effect of SCIC and also test the moderating effects for both internal supply chain integration (ISCI) and external supply chain integration (ESCI) into the relationship between BDDOC and SCIC.

In order to test the conceptual model and the hypothesized relationships between all the constructs, the data were collected using a self-reported questionnaire by workers in Jordanian small and medium manufacturing enterprises. Partial least squares-structural equation modeling (PLS-SEM) was employed to test the model.

The paper reached a set of interesting results where it was confirmed that there is a positive and statistically significant relationship between BDDOC, SCIC and IP in addition to confirming the indirect effect of SCIC between BDDOC and IP. The results also showed that there is a moderating role for both ESCI and ISCI.

This study can be considered the first study in the current literature that investigates these constructs as shown in the research model. Therefore, the paper presents an interesting set of theoretical and managerial contributions that may contribute to covering part of the research gap in the literature.

Remote working has brought forward many challenges for employees as the phenomenon is still new for most employees across the globe. Some of these challenges may be addressed by the recent adoption of digital technologies by organizations. In this vein, our study explores the impact of digital platform capability on the creativity of employees through the mediating mechanism of explicit and tacit knowledge sharing.

The data were gathered from higher education institutes (HEIs) in a developing country, Pakistan which recently saw a major disruption during the Covid-19 pandemic. The proposed hypotheses were tested through Structural Equational Modeling (SEM) and the results confirmed our hypotheses.

The findings confirmed that the digital platform capabilities impact both tacit and explicit knowledge sharing among these remote employees. Likewise, the results also supported the mediating role of both explicit and tacit knowledge sharing on the creativity of these remote workers.

Our results are significant as they confirm the impact of digitalization on remote workers’ creativity predisposition. We thus advance the academic debate on the problems of knowledge sharing in remote working. We prove that digital capabilities outweigh the challenges created due to new forms of work driven by the pandemic. It further highlights the important areas to focus on while planning human resource policies in the new normal.

The rapid evolution of technological infrastructure and analytical capabilities has facilitated the integration of big data analytics (BDA) across various sectors. This study aims to investigate the suitability of implementing BDA within academic libraries, addressing the demanding need for effective data utilization in contemporary educational environments.

The research is grounded in five critical components: data-driven culture, organizational infrastructure, employee responsibilities, management capabilities and the successful deployment of technology for BDA. An extensive literature review led to the development of a Likert scale-based questionnaire distributed on social media to collect data from university librarians in Pakistan. The authors were able to collect the data from 211 librarians. Descriptive statistics were employed to analyze the variables, while confirmatory factor analysis (CFA) was conducted using the AMOS to validate the research model.

The findings from the measurement model reveal significant positive correlations among all five components, underscoring their collective importance in facilitating the implementation of BDA. This formation is essential for addressing the evolving needs and academic requirements of users in the context of big data in a digital environment.

The study acknowledges limitations about its focus on a single country’s perspective, which may affect the generalizability of the findings regarding the implementation process of BDA in academic libraries.

This research contributes to the existing body of knowledge by highlighting the practices and capabilities of librarians in the era of big data as well as the requisite organizational infrastructure for the effective implementation of analytics in academic libraries.

Flooding is China’s most frequent and catastrophic natural hazard, causing extensive damage. The aim of this study is to develop a comprehensive assessment of urban flood risk in the Hubei Province of China, focusing on the following three issues: (1) What are the factors that cause floods? (2) To what extent do these factors affect flood risk management? (3) How to build an effective comprehensive assessment system that can be used to reduce flood risk?

This study combines expert opinion and evidence from the extent literature to identify flood risk indicators across four dimensions: disaster risk, susceptibility, exposure and prevention and mitigation. The Criteria Importance Through Intercriteria Correlation (CRITIC) and the Grey Relational Analysis (RA)-based Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) decision-making approach were applied to calculate the weighting of factors and develop a model of urban flood risk. Then, ArcGIS software visualizes risk levels and spatial distribution in the cities of Hubei Province; uncertainty analysis verified method accuracy.

The results show that there are significant differences in the level of urban flood risk in Hubei Province, with cities such as Tianmen, Qianjiang, Xiantao and Ezhou being at high risk, while cities such as Shiyan, Xiangyang, Shennongjia, Yichang, Wuhan and Huanggang are at lower flood risk.

The innovative method of combining CRITIC-GRA-TOPSIS reduces the presence of subjective bias found in many other flood risk assessment frameworks. Regional data extraction and uncertainty analysis enhance result reliability, supporting long-term decision-making and urban planning. Overall, the methodological approach developed provides an advanced, highly effective and efficient analysis and visualization of flood risk. This study deepens the understanding of flood risk assessment mechanisms and more broadly supports the development of resilient cities.