Fung Yi Tam and Jane Lung
The purposes of this study are to identify the ways that luxury fashion brands can leverage in metaverse retailing, and give insights to practitioners in the fashion industry who…
Abstract
Purpose
The purposes of this study are to identify the ways that luxury fashion brands can leverage in metaverse retailing, and give insights to practitioners in the fashion industry who are planning to launch metaverse retailing.
Design/methodology/approach
To offer a balanced view of available evidence, this study adopted a literature review approach and attempted to collect all existing academic journal articles on the issues related to metaverse retailing and luxury fashion brands. A comprehensive literature search was conducted in electronic databases Google Scholar, Web of Science, Scopus, Pro Quest and Science Direct from January 2023 to April 2024. Based on the results of the research in literature, real-life examples of luxury fashion brands were used to explain the ways that luxury fashion brands in the metaverse retailing can be put into practice.
Findings
The findings have revealed that there are many ways that luxury fashion brands can leverage in the metaverse retailing. The fusion of metaverse-related technologies provides brands with a wide platform of choices that can create immersive, personalized marketing experiences for customers. Four roles of metaverse are identified: (1) enhance of immersive experience; (2) provide big data interface to smart decision-making; (3) form high-fidelity simulated space; and (4) maintenance economic system and making of identification. To further enhance the four roles of metaverse, four types of technologies and 15 components for metaverse can be adopted by luxury fashion brands.
Research limitations/implications
While this paper provides a literature review and real-life examples of luxury fashion brands in the metaverse retailing to explain the findings, further research is needed to evaluate the effectiveness of current efforts in the development of luxury fashion brands in the metaverse retailing through collecting both quantitative and qualitative data. Also, future studies may attempt to explore the challenges of investigating consumers in response to luxury fashion brands in the metaverse retailing.
Practical implications
The metaverse is turning imagination into reality through the integration of multiple technologies and is gaining momentum in tech. With technology leading the way, business leaders and brands must not only rethink retail but also bring immersive shopping experiences into the future. Metaverse has immense potential to transform the retail industry, thus the leading global and local firms must embrace innovation and new technologies, and prioritize “metaverse transformation” for their business. Based on the results of this study, some emerging practices pertaining to metaverse retailing are provided.
Originality/value
To the best of the authors’ knowledge, it would seem that this is the first work that conducts a literature review of the relevant academic journal articles addressed to the practitioners or managerial audiences in the area of luxury fashion industry who are concerned about the development of metaverse retailing. This paper identifies the ways that luxury fashion brands can leverage in the metaverse retailing and gives insights to practitioners in the luxury fashion industry who are planning to launch metaverse retailing.
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Emmanouil F. Papavasileiou and Irini Dimou
The purpose of this article is to illustrate an emerging typology that theoretically links work values with personal values and to provide evidence of construct validity for this…
Abstract
Purpose
The purpose of this article is to illustrate an emerging typology that theoretically links work values with personal values and to provide evidence of construct validity for this typology.
Design/methodology/approach
A hypothesis was developed that four types of work values – intrinsic, extrinsic, prestige and affective – underlie the relative importance that individuals place on aspects of work. Evidence of construct validity was provided using triangulation analysis. Data from three different samples in Japan were analysed with three different techniques; exploratory factor analysis (N = 229), hierarchical cluster analysis (N = 244) and smallest space analysis (N = 203).
Findings
The results demonstrate acceptable internal consistency and a coherent structure that fits the theoretical model across methods and samples. These findings lend strong support to the use of the intrinsic, extrinsic, affective and prestige typology for studying work values. This will hopefully encourage field scholars to adopt the typology in future values-based explorations in the context of work.
Originality/value
The study adds to the emergent literature in business research that stresses the importance of triangulation analysis to enhance the reliability and validity of findings. In this sense, it is an innovative paradigm of a multiple triangulation approach, which combines both data and within-method triangulation. The methods employed covered – for the first time – all commonly applied techniques for exploring the structure underlying the data and provided inductive, deductive and spatial evidence to corroborate the observed structure of work values.
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Jia-Jhou Wu, Sue-Ting Chang, Yung-Ping Lin and Tom M.Y. Lin
When encountering novel technology, customers often use the term “cool” to express their thoughts; therefore, coolness has become crucial for launching service robots. However…
Abstract
Purpose
When encountering novel technology, customers often use the term “cool” to express their thoughts; therefore, coolness has become crucial for launching service robots. However, research on the impact mechanism of “coolness” is lacking. This study explored the relationship between delight and behavioral intention regarding the coolness of service robots in the food and beverage industry while discussing the mediating roles of utilitarian and hedonic values.
Design/methodology/approach
Questionnaires were distributed online with links to the survey posted on restaurant discussion boards on Facebook and online community platforms such as Dcard. In total, 540 responses were deemed valid. The hypotheses were tested using the partial least squares structural equation modeling method.
Findings
The results indicate that coolness positively impacted both utilitarian and hedonic values and that both perceived values positively impacted delight. Moreover, coolness does not directly impact delight but must be mediated by perceived value to be effective.
Practical implications
Increasing customer perceptions of the coolness of service robots is recommended. Moreover, regarding customer revisits, utilitarian value services can delight customers more effectively than hedonic value services.
Originality/value
The stimulus-organism-response model was used to identify the relationships among coolness, perceived value, delight and behavioral intention. Moreover, the authors investigated the impact of coolness on utilitarian and hedonic values. These findings are significant for the development of smart restaurants and provide a critical reference for exploring service robots.
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Shih-I Tai, Tzu-Ling Huang, Hsin-Yi Huang, Chieh-Ni Wu, T.C.E. Cheng and Ching-I Teng
Online games are highly popular Internet applications. Some games enable players to save game progress and accumulate experiences or changes to avatars during gameplay, whereas…
Abstract
Purpose
Online games are highly popular Internet applications. Some games enable players to save game progress and accumulate experiences or changes to avatars during gameplay, whereas some other games do not, requiring players to restart from the beginning each time. That is, games differ in avatar accumulability. However, we do not know whether games should be designed to permit avatar accumulability or not and how it affects players’ gameplay experience and therefore game outcomes, indicating gaps. Research addressing these gaps can inform game makers in designing games that effectively strengthen their players’ game loyalty.
Design/methodology/approach
We used social identity theory (SIT) to construct a theoretical model. To test this model, three waves of survey data were gathered from the same 778 participants.
Findings
These findings uniquely indicate that avatar accumulability fosters avatar identification and increases players’ focused immersion, thus increasing players’ loyalty.
Practical implications
Game providers could include game features that enable players to accumulate their avatars’ in-game skins, levels, items (weapons and equipment) and experience points. This accumulability can help strengthen players’ game loyalty.
Originality/value
Overall, our study extends SIT by adding a new trigger (avatar accumulability) and two novel consequences of avatar identification (image protection and focused immersion) in avatar-related systems (games or gamified systems). The new trigger offers an actionable means to apply SIT, while the novel consequences verify the value of applying SIT to study online games.
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Tai Wai Kwok, SiWei Chang and Heng Li
The unitized curtain wall system (UCWS), a symbol of modern architecture, is gaining popularity among prefabricated components. Previous studies have focused on both construction…
Abstract
Purpose
The unitized curtain wall system (UCWS), a symbol of modern architecture, is gaining popularity among prefabricated components. Previous studies have focused on both construction technology advances and material selection strategies to facilitate the UCWS. However, the topic of client satisfaction, which drives industry development by targeting clients' demands, has gone unnoticed. Therefore, the current study aims to investigate client satisfaction with UCWS products in Hong Kong by finding its influential factors.
Design/methodology/approach
A systematic review was employed to first identify the influential factors. A semi-structured interview was employed to validate the reliability of the extracted factors. The machine learning algorithm Extreme Gradient Boosting (XGBoost) and the Pearson correlation were then employed to rank the importance and correlation of factors based on the 1–5 Likert scale scores obtained through a questionnaire survey.
Findings
The findings revealed that “reduction in construction time” and “reduction in construction waste” are the most important factors and have a strong positive influence on client satisfaction.
Originality/value
Unlike previous studies, the present study focused on a novel research topic and introduces an objective analysis process using machine learning algorithms. The findings contribute to narrowing the knowledge gap regarding client preference for UCWS products from both individual and collaborative perspectives, providing decision-makers with an objective, quantitative and thorough reference before making investments in the curtain wall management development.
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Haitao Wu, Wenyan Zhong, Botao Zhong, Heng Li, Jiadong Guo and Imran Mehmood
Blockchain has the potential to facilitate a paradigm shift in the construction industry toward effectiveness, transparency and collaboration. However, there is currently a…
Abstract
Purpose
Blockchain has the potential to facilitate a paradigm shift in the construction industry toward effectiveness, transparency and collaboration. However, there is currently a paucity of empirical evidence from real-world construction projects. This study aims to systematically review blockchain adoption barriers, investigate critical ones and propose corresponding solutions.
Design/methodology/approach
An integrated method was adopted in this research based on the technology–organization–environment (TOE) theory and fuzzy decision-making trial and evaluation laboratory (DEMATEL) approach. Blockchain adoption barriers were first presented using the TOE framework. Then, key barriers were identified based on the importance and causality analysis in the fuzzy DEMATEL. Several suggestions were proposed to facilitate blockchain diffusion from the standpoints of the government, the industry and construction organizations.
Findings
The results highlighted seven key barriers. Specifically, the construction industry is more concerned with environmental barriers, such as policy uncertainties (E2) and technology maturity (E3), while most technical barriers are causal factors, such as “interoperability (T4)” and “smart contracts' security (T2)”.
Practical implications
This study contributes to a better understanding of the problem associated with blockchain implementation and provides policymakers with recommendations.
Originality/value
Identified TOE barriers lay the groundwork for theoretical observations to comprehend the blockchain adoption problem. This research also applied the fuzzy method to blockchain adoption barrier analysis, which can reduce the uncertainty and subjectivity in expert evaluations with a small sample.
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Mai Nguyen, Ankit Mehrotra, Ashish Malik and Rudresh Pandey
Generative Artificial Intelligence (Gen-AI) has provided new opportunities and challenges in using educational environments for students’ interaction and knowledge acquisition…
Abstract
Purpose
Generative Artificial Intelligence (Gen-AI) has provided new opportunities and challenges in using educational environments for students’ interaction and knowledge acquisition. Based on the expectation–confirmation theory, this paper aims to investigate the effect of different constructs associated with Gen-AI on engagement, satisfaction and word-of-mouth.
Design/methodology/approach
We collected data from 508 students in the UK using Qualtrics, a prominent online data collection platform. The conceptual framework was analysed through structural equation modelling.
Findings
The findings show that Gen-AI expectation formation and Gen-AI quality help to boost Gen-AI engagement. Further, we found that active engagement positively affects Gen-AI satisfaction and positive word of mouth. The mediating role of Gen-AI expectation confirmation between engagement and the two outcomes, satisfaction and positive word of mouth, was also confirmed. The moderating role of cognitive processing in the relationship between Gen-AI quality and engagement was found.
Originality/value
This paper extends the Expectation-Confirmation Theory on how Gen-AI can enhance students’ engagement and satisfaction. Suggestions for future research are derived to advance beyond the confines of the current study and to capture the development in the use of AI in education.
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Mohammad Enamul Hoque, Perengki Susanto, Najeeb Ullah Shah, Husnil Khatimah and Abdullah Al Mamun
With the emergence of coronavirus disease 2019 (COVID-19), the usage of e-money has been reinforced to reach the next level. Therefore, this study aims to examine the mediating…
Abstract
Purpose
With the emergence of coronavirus disease 2019 (COVID-19), the usage of e-money has been reinforced to reach the next level. Therefore, this study aims to examine the mediating role of perceived behavioral control (PBC) on the nexus of customers' innovativeness and continuance intention of electronic money (e-money). This study also explores the moderating roles of perceived risk (PR) and electronic security (e-security) in relationships.
Design/methodology/approach
The authors employed a structured questionnaire for data collection and the partial least squares structural equation modeling (PLS-SEM) for empirical estimations.
Findings
The authors' findings reveal that customers' innovativeness promotes continuance intention of using e-money and demonstrate that PBC partially mediates the relation between customers' innovativeness and continuance intention of using e-money. The empirical findings also reveal that PR negatively moderates the relationship between customers' innovativeness and continuance intention and the relationship between customers' innovativeness and PBC. The empirical findings also exhibit that perceived e-security enhances the degree of the relationship between customers' innovativeness and continuance intention and the relationship between customers' innovativeness and PBC.
Practical implications
The findings shed light on an important factor that increases the likelihood of repeat e-money usage and has direct managerial implications for customer experience and risk concerns. Hence, the findings imply that e-money service providers should run a promotional advertisement highlighting what additional features are included or offered and how these could be beneficial for the customers. Furthermore, e-money service providers should provide some tutorial videos in order to increase innovative customers' control over e-money services as well as highlight how risk and security are protected.
Originality/value
This paper integrates three key theories: the diffusion of innovation (DOI) theory, the theory of planned behavior (TPB) and the PR theory in post-adoption behavior of e-money usage. The current study also attempts to fill a literature gap by examining the moderating role of PR and e-security, which could be useful within the relationship between customers' innovativeness, PBC and customers' continued intentions of e-money usage.
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Kara Chan and Yuyuan Zhuo
Despite the potential of mobile health applications in reducing barriers to accessing health information and facilities, the adoption and usage of such applications were low among…
Abstract
Purpose
Despite the potential of mobile health applications in reducing barriers to accessing health information and facilities, the adoption and usage of such applications were low among low-income populations. This study aims to examine the use of mobile technology for health management and the perceived barriers of the use of mobile applications for health management among low-income working adults in Hong Kong.
Design/methodology/approach
Semi-structured interviews were conducted with 16 working adults aged 25–45 from low-income families. The interviewees were asked about their perceptions of their health, their perceptions about and use of mobile health applications and they were asked to describe their ideal mobile health management app.
Findings
Interviewees often suffer from physical pain and many face relationship difficulties. They seek out health information actively on the internet, often using a mobile phone. However, their use of wearables and health mobile applications is limited. The perceived barriers of using mobile health applications included perceived difficulties in downloading and registering, privacy concerns and a lack of awareness of the health apps available. They prefer internet searching to a dedicated app. Their ideal health applications should be video based with real-life narratives. They were concerned about the credibility of the health information provided and preferred apps that engage professional and authoritative sources.
Research limitations/implications
The study was based on a convenience sample recruited through a nonprofit organization. It has the limitation of generalizing the results for the target population. Future studies can use survey methodology to test a theoretical model linking perceived barriers and intention to use mobile health technology. Studies using experimental design can investigate perceived ease of use and perceived benefits of different mobile health app designs.
Practical implications
These findings can inform the government’s health department and health organizations in designing appropriate mobile health applications that target those with limited financial and time resources.
Originality/value
There is a lack of studies that explore perceived barriers of adoption of mobile health technology in developed societies. To the best of the authors’ knowledge, this is the one of the first qualitative studies conducted in Hong Kong among low-income working adults about their health conditions and usage of mobile health technology.
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Preenithi Aksorn, Kampanat Burimat, Bupavech Phansri and Surangkana Trangkanont
This study aims to identify the factors and strategies that motivate Thai construction professionals to adopt Blockchain Technology (BT). Previous research highlights BT’s…
Abstract
Purpose
This study aims to identify the factors and strategies that motivate Thai construction professionals to adopt Blockchain Technology (BT). Previous research highlights BT’s characteristics but lacks focus on the features most persuasive for Thai construction professionals.
Design/methodology/approach
Using Q methodology with 28 participants from the academic, construction and advanced technology sectors, this study explores their perceptions on BT adoption and addresses the gap in identifying persuasive features for Thai construction professionals.
Findings
The analysis identified eight distinct professional groups, each with unique perceptions of BT’s motivating factors. Based on these insights, seven strategies were proposed to promote BT adoption. A key finding is that BT adoption is influenced not only by professionals’ roles, positions and accountability but also by their existing technological competencies.
Research limitations/implications
The use of Q methodology, while insightful, may not capture the full complexity of attitudes toward BT adoption. Additionally, the focus on the Thai construction industry and the small sample size may limit its generalizability to other cultural and economic contexts.
Practical implications
Identifying professional categories based on BT preferences and implementing strategies – such as automated systems, smart contracts, education centers and pilot projects – can enhance productivity in the Thai construction industry, drawing on global practices to address local challenges.
Originality/value
– With Thailand’s extensive infrastructure projects supporting ASEAN’s transportation hub vision, integrating blockchain is expected to enhance productivity and project outcomes, contributing to Thailand’s national infrastructure development goals.