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This study compares the motivation, perceived crowding and satisfaction differences among local climbers in three Asian countries. The study population consists of mountain climbers from Taiwan's Yushan, Japan's Mount Fuji and Malaysia's Mount Kinabalu. The study involves 3,112 respondents from Mount Fuji, 192 from Mount Kinabalu and 391 from Yushan. The results from the Multivariate Analysis of Variance (MANOVA) show significant differences among climbers on the three mountains concerning climbers' motivation, perceived crowding and satisfaction. Social factors are the most significant motivators, with climbers on Mount Kinabalu, representing the most salient motivation for mountain tourism. For perceived crowding, climbers on Mount Fuji perceive congestion on the trails, mountaintops, restrooms and mountain huts and regard those services as unacceptable. Concerning satisfaction, services provided by mountain huts are the most significant, with the highest satisfaction recorded at Yushan's mountain huts. The study findings may be used as a reference for relevant tourism stakeholders and guide future research directions.

This study explores the link between additional reviews, credibility, and consumers’ online purchasing behavior.

We employ a 2 × 2 between-subjects design to measure subjects’ purchasing behavior with versus without additional reviews and with important versus non-important attributes. A total of 529 valid questionnaires are collected from university students across 30 Chinese provinces.

The addition of negative reviews to a positive initial review enhances consumers’ perceived credibility of the reviewer and the overall review content. This effect is positively moderated by the attribute importance in additional reviews. Moreover, we find that as the time interval increases, consumers’ perceived credibility gradually increases but eventually decreases after reaching a certain threshold. In addition, the attribute importance in additional reviews negatively moderates the impact of perceived credibility on consumer purchasing behavior.

Existing studies on first and subsequent reviews mainly focus on the difference in perceived usefulness between the two. They do not examine how additional reviews affect potential customers’ perceived credibility and their purchase decision-making. This study bridges the gap between the word-of-mouth literature and marketing practices.

Food taste is essential for customer satisfaction and loyalty with food products and services. This study examines how ethnic cues influence taste perceptions in the growing traditional food sector.

Two experiments were conducted among students, faculty and staff members of two Taiwanese universities. The first experiment manipulated congruence of three ethnic cues (chef, wait staff and atmosphere) in an ethnic food setting, the second manipulated local identity salience and cue congruence for chefs in a local traditional food setting.

Ethnic congruities between food and chefs, wait staff and atmospherics increase perceived taste of traditional dishes, mediated by perceptions of authenticity and enhanced by consumer cosmopolitanism. In local traditional food settings, the indirect effect of ethnic congruence was found only when subjects perceived strong local identity. Cosmopolitanism played a negative role in the local traditional food setting.

The findings of this research provide insights into the potential taste management for both ethnic and local traditional food products and services and aid in the development of marketing strategies based on ethnic cues.

This research extends understanding of accessibility-diagnosticity theory to food judgments, empirically testing the implicit theory that ethnic food presented with ethnically congruent cues tastes better. To our knowledge, this is the first investigation distinguishing the different effects of ethnic cues on actual perceived taste for unfamiliar ethnic food and familiar local traditional food.

Asymmetric cost information exists between a supplier and a manufacturer regarding the manufacturer's process innovation for remanufacturing (PIR), which may hurt the supplier's profit. The authors therefore seek to develop a menu of nonlinear pricing contracts for channel information sharing.

Based on principal–agent theory, the supplier, acting as a Stackelberg leader, designs a menu of nonlinear pricing contracts to impel the manufacturer to disclose its private cost information on PIR (i.e. PIR efficiency). In addition, the authors compare the equilibrium outcomes under asymmetric and symmetric information to examine the effects of asymmetric PIR information on the production policies and profits of the supplier and the manufacturer.

The proposed contract menu encourages th4e manufacturer to spontaneously share PIR efficiency information with the supplier. Asymmetric PIR information may distort the output of new products upward or downward, but the output of remanufactured products may only be distorted downward. In addition, the manufacturer with high PIR efficiency gains information rent, and interestingly, the increase in the probability of low PIR efficiency amplifies its information rent. Finally, an asymmetric information environment may increase the threshold for the manufacturer to enter remanufacturing.

The authors probe the issue of the supplier's contract design by jointly considering remanufacturing, process innovation and information asymmetry. The paper expands the influencing mechanism of process innovation information in the remanufacturing field. The authors also observe new results that may offer guidance to decision makers.

The purpose of this research is to determine how and why authentic leadership affects service quality. For this aim, a conceptual model comprising authentic leadership, service quality, organizational commitment and work engagement has been proposed.

Private sector employees from various sectors in North Cyprus were targeted for this research. Through convenience sampling, we collected 298 responses at Time 1 and 265 responses at Time 2. After data cleaning, the total responses available for analysis were 258 (the response rate is 72%). The five-step strategy was applied for translation, and the data were analyzed using IBM AMOS 21.0.

Findings show authentic leadership influences service quality directly and indirectly through organizational commitment. Moreover, work engagement has a moderated mediation position in this relationship.

The research model is a new attempt in the literature and contributes to leadership research by testing the effects of authentic leadership on service quality through the moderated mediation effect of work engagement.

Over recent years, the multi-stakeholder role in sustainable ecotourism within Asia has emerged as a crucial narrative for sustainable ecotourism management across countries on the continent. This trend is perhaps due to the fact that ecotourism is one of the most rapidly growing sectors within the tourism industry. However, to date, no reviews have provided a comprehensive analysis related to the role of multi-stakeholders in the achievement of ecotourism sustainability, particularly in the Asian context. This study aims to fill this knowledge gap by examining the current knowledge regarding multi-stakeholder involvement in sustainable ecotourism within Asia.

A systematic review procedure was followed. 320 articles were finalized, from which 34 related pieces of research were selected from the Scopus and Web of Science databases.

Three themes emerged from this paper. Recommendations were highlighted to enhance sustainable ecotourism. The study concluded that a more enabling research environment should be provided to improve discourse and encourage policy interventions.

No previous studies have explored the multi-stakeholder's role in achieving Asian sustainable ecotourism, indicating a critical gap to be fulfilled. This paper uniquely contributes to the field by providing a comprehensive review of the roles and challenges of multiple stakeholders in sustainable ecotourism across Asia and proposing innovative policy solutions tailored to the region's unique socio-economic and cultural context. Moreover, it puts forward potential solutions to bolster sustainable ecotourism within Asia, benefiting both stakeholders and the destination.