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The purpose of this study is to examines the relationship between doom-scrolling and employee performance among Generation Z working in the information technology (IT) sector in India.

The study followed a quantitative research approach with a descriptive research design. A purposive sampling technique is used in the study. A sample of 393 Generation Z employees of the IT at the locations in and around the Chandigarh region of northern India was considered in the study. The data were collected primarily through a survey questionnaire and analyzed through structural equation modeling.

The findings of the study reveal the significant impact of doom-scrolling on employee performance among the Gen Z of the IT sector in India.

The present study has measured the direct impact of doom scrolling on employee performance. However, the possibilities of other factors such as work stress and work-life balance as mediators cannot be ruled out for an indirect relationship between doom scrolling and employee performance.

The findings of the study state that doom scrolling has a significant impact on the employee performance of Gen Z employees in the IT sector of India. Such findings will be an insight into the other service sector of India such as health care and hospitality in recognizing the pattern of behavior followed by Gen Z employees toward social media, technology and job performance.

The findings will be imperative to Gen Z and other segments of the population of society also in understanding the role of addiction to social media and technology can be disruptive.

The study is useful in understanding the role of addiction to social media and technology can be disruptive. To the best of the authors’ knowledge, this research is the first of its kind to understand how doom scrolling significantly affects employee performances in the IT sector of India.

In spite of offering clear benefits and increased availability, relatively few service research studies rely on eye-tracking. Therefore, this paper aims to assist service researchers in harnessing the vast capabilities of eye-tracking technologies and methods for their own inquiries.

In addition to systematically reviewing extant research in the service domain and the wider marketing field with respect to the fundamentals and practices of eye-tracking, this paper presents a concise, empirical eye-tracking demonstration. These contributions suggest future outlooks for how to incorporate eye-tracking more effectively in service research.

The systematic literature review informs a comprehensive framework for integrating eye-tracking in service research that comprises research question focus regarding higher-order psychological constructs of interest, appropriate study settings, sample composition, optimal eye-tracking equipment and operationalization considerations.

By establishing a common ground and recommended uses of eye-tracking for service research, this study equips service scholars with the knowledge they need regarding eye-tracking fundamentals, common practices and future outlooks. A simple, empirical example further demonstrates some options for unlocking the unique capabilities of eye-tracking in service research and uncovering the complexities inherent to service experiences and other core service concepts.

This paper compiles and contextualizes insights from existing eye-tracking research, which it uses to draw important lessons for deploying eye-tracking in service domains.