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This study explores the socio-demographic and psychological factors influencing pro-environmental behavior among Generation Z individuals. Aimed at deciphering the impact of socio-demographic characteristics on psychological drivers and identifying significant psychological factors affecting pro-environmental behavior, the research utilizes an inductive approach with a sample of 225 Generation Z members from Splitsko-Dalmatia County, Croatia. Data were collected via an online questionnaire focusing on attitudes, beliefs, and behaviors related to the environment. Findings reveal that gender, education level, and residential area significantly influence psychological drivers such as guilt, moral obligations, and self-identity, with women, individuals with higher education levels, and those residing in suburban areas exhibiting higher levels of these drivers. This study contributes to the understanding of pro-environmental behavior in Generation Z by highlighting the importance of socio-demographic variables and psychological factors, thus offering insights for promoting sustainable behaviors among this demographic.

It has been long understood that there are expectations that leaders support the wellbeing of their followers but when it comes to followers’ support for the wellbeing of leaders, this is less appreciated. This chapter offers insight from the research into wellbeing practices focused on faculty colleagues in the higher education. Using a sample of 254 faculty members with distinguishing administrative and non-administrative roles, as proxies for leaders and followers, the authors conducted a study on how higher education administrative faculty and non-administrative faculty members supported each other in terms of wellbeing. Based on this study, the authors present a chapter that explores the relational aspects of workplace wellbeing, how people feel at work, what worries them, their perceived marginal value from relationship with colleagues, marginal wellbeing issues and their mood state conditions, the minimization of distress, and the optimization of workplace wellbeing. The premise was that colleagues in these two role sets need to support the wellbeing of each other despite their roles and the authors set out to learn from both what this looked like in the lived experiences.

This study aims to explore the latent potential of alternative-responsible tourism and ecotourism leadership in sustainable tourism and the sustenance of rural communities in Musina Municipality in Limpopo Province, South Africa. It also sought to compare this potential with other African pastoral areas and to integrate it with various rural sites elsewhere abroad.

Narrative literature, document reviews, interviews and focus group discussions were used to garner relevant data and were analyzed through cross-tabulation analysis and manually. On this account, probable climate change-bound environmental consequences, rural, tourism, farming and ecological administration issues came to the forefront.

The examination correlates the potential position of proper ecotourism exercises and responsible tourism as an agreeable path to promote sustainability in rural localities. Subsequently, upon apparent countryside products, ecotourism and farming exercises glimpsed in the study area, environmental degradation poses a conceivable hazard to natural resource governance. Hereafter, it aggravates the possibilities for climate change effects and poor subsistence.

The rich biodiversity in the study area provides platforms for sustainable rural tourism enterprises and addresses any pertinent concerns. Thus, the study has manifested a demand for a creative tourism approach and innovations against environmental change outcomes and to capacitate Musina Municipality residents and probably others elsewhere on the continent to engage in ethical tourism initiatives and sustainable livelihoods.

This chapter delves into the crucial intersection of Destination Social Responsibility (DSR) and sustainable development within the context of coastal marine tourism destinations. The research objective is to offer a comprehensive analysis of how DSR practices influence the trajectory of sustainable development in these unique environments. Employing a qualitative interview with key stakeholders, content analysis of policy documents and quantitative surveys of tourists, this study endeavours to attain a holistic knowledge of the intricate dynamics at play. By triangulating these methods, we aim to establish a robust foundation for comprehending the multifaceted relationship between DSR initiatives and sustainable development outcomes. The findings reveal a nuanced interplay between DSR and sustainable development indicators. Notably, the integration of socially responsible practices positively correlates with enhanced environmental conservation efforts, increased community engagement and heightened visitor satisfaction levels. This research advances our comprehension of the interdependency between DSR and sustainable development. Hence, it is important to acknowledge its limitations. The practical implications of this study are manifold. Policymakers, destination managers, as well as industry stakeholders stand to benefit from a nuanced understanding of how DSR practices can be leveraged to drive sustainable development. This chapter is responsible for the current literature by offering an extensive analysis of the interplay between DSR as well as sustainable development in coastal marine tourism destinations. By synthesising empirical findings and theoretical frameworks, this research provides a valuable resource for scholars, policymakers and industry practitioners seeking to navigate the complex landscape of responsible tourism development.

This chapter critically evaluates whether football can attain recognition as a national sport in China. Article No. 11, released by the Chinese government in 2015, aimed to develop a new national strategy centralised on the sport of football to foster consumption and enhance national soft power. Consequently, this also means encouraging Chinese football fans to support the national football team. Comparing the significance of local football clubs and the national football team to Chinese football fans is deemed meaningless and unable to generate useful information to comprehend Chinese people's attitudes towards local and national communities. Through literature comparisons with established Chinese national sports such as Chinese martial arts, badminton and table tennis, the discussion reveals that football currently falls short of meeting the general criteria of invention and popularity to be considered a Chinese national sport. In the specific Chinese context, it also proves that football fails to meet the criterion of politics, hindering its identification as a national sport. Consequently, the chapter rebuts the assumption and advocates for the validity of comparing how fans assess their fandom for local and national football teams.

This study aims to investigate the impact of customer perceptions of Augmented Reality (AR) attributes such as augmentation, interactivity and vividness on attitudes towards AR mobile apps, virtual product and behavioural intentions. Also, the mediation role of customer engagement in the effect of perceptions of AR attributes on attitudes and behavioural intentions is examined using the Theory of Interactive Media Effects.

The study used a cross-sectional design. A total of 456 valid data were collected from the Millennials and Generation Z cohorts using purposive sampling. The conceptual framework was assessed using Partial Least Squares-Structural Equation Modelling (PLS-SEM) and Partial Least Squares-Multi Group Analysis (PLS-MGA).

The research revealed that customer perceptions of AR features such as augmentation, interactivity and vividness significantly influenced customer engagement, leading to favourable attitudes towards both the AR mobile app and the Virtual product as well as behavioural intentions. Furthermore, the study substantiates the role of customer engagement as a mediator in the relationship between customer perceptions of AR attributes and both attitudinal and behavioural outcomes.

To the best of the authors’ knowledge, this is the first attempt to investigate the significance of perceived augmentation as an antecedent to customer engagement and the mediating role of customer engagement on the influence of perceptions of AR attributes on attitudinal and behavioural intention.

This paper is a bibliometric analysis of articles published on the influence of Covid-19 on consumer behaviour.

Biblioshiny and VOSviewer applications are employed for the bibliometric analysis and visualisation, respectively.

The most influential documents, authors, affiliations, countries and journals are presented. Citation, Co-citation and keyword co-occurrence analysis is conducted and presented in the form of a clustered network diagram.

This paper found three main themes of the research in consumer behaviour amid Covid-19 a) Food purchasing decisions and food wastage, b) Adoption of technology and c) Intrinsic and extrinsic influence on consumer behaviour.

The Covid-19 pandemic has shaken the world’s economy and left behind its adverse effect on almost every walk of life. Consumer behaviour is no exception, studies have reported paradigm shifts in the way consumers are reacting to marketing stimuli, making purchase and consumption decisions. For the marketers to sustain profitability, they need to understand the changing behaviour and tailor their offerings accordingly.

The article offers the emerging theme and sub-themes in the consumer behaviour research that leads to future expansion of this research domain.

This study aims to investigates the impact of felt obligation for constructive change, constructive voices on social media and social media knowledge competence on digital social entrepreneurship among Indonesian youth.

This study uses Hayes’ process model to assess the stated hypotheses using survey data gathered from 489 Indonesian youth.

Youth with elevated social media knowledge competency might display diminished motivation to participate in digital social entrepreneurship, even when their felt obligation for constructive change remains robust. While promotive voice on social media mediates the relationship between felt obligation and digital social entrepreneurship, the notable absence of a mediating role for prohibitive voice on social media contradicts traditional Positive Youth Development (PYD) theory

This research challenges conventional PYD theory by suggesting that youth with high social media knowledge competence may have reduced motivation for digital social entrepreneurship, despite a strong commitment to positive change. While promotive voice behavior mediates the relationship between felt obligation and digital entrepreneurship, the absence of mediation by prohibitive voice contradicts traditional PYD principles. This study expands the PYD framework, highlighting the challenges related to social media knowledge competence and prohibitive voice in engaging youth advocates for digital social entrepreneurship. It emphasizes the need to adapt PYD theory to address the complexities of the digital age effectively.

The findings offer valuable insights for students, aspiring young entrepreneurs, educators and policymakers interested in advancing the development of digital social entrepreneurship in a developing nation.

This research offers valuable practical implications for policymakers, educators and society. It suggests the importance of nurturing a sense of responsibility among young individuals, enabling their active involvement in addressing issues like environmental degradation and discrimination. Creating supportive online communities for collaboration and constructive voice behavior on social media can provide judgment-free environments. Additionally, advocating for partnerships between youth and various stakeholders can boost resources, mentorship and funding opportunities, enhancing the prospects for impactful digital social entrepreneurship.

This study contributes to an underexplored area in the field of social entrepreneurship by investigating the intersection of youth, digital advocacy and digital social entrepreneurship. The incorporation of the PYD theory introduces a novel dimension to recent research in this domain

This paper aims to examine whether information technology (IT) managers’ virtual listening, as rated by their high-tech employees, affected turnover behaviour beyond a new constellation of variables, some of which have never been researched as antecedents of turnover behaviour, particularly during a pandemic or crisis. Namely, the main aim, among others, is to answer the research question: does IT employees’ perception of the quality of their supervisors’ virtual listening in the pandemic and crisis era, when employees and managers work remotely, will negatively affect turnover behaviour? If yes, in which constellation of antecedents the virtual listening effecting on turnover behaviour?

Logistic regression analysis was conducted to test the hypotheses via SPSS 26 and PROCESS (Model 6). The variance inflation factor was calculated to test multicollinearity. Interaction was tested using the Hayes and Preacher PROCESS macro model. The researchers also used the J-N technique test (Johnson–Neyman via process). The supplemental analysis used also PROCESS MACRO (IBM Corp., Armonk, NY, USA, 2023) Model 4 and Bootstrap test.

The findings show that perceptions of supervisors’ virtual listening quality as rated by their employees moderated the relationship between organisational deviance as a type of organisational misbehaviour (OMB) and turnover behaviour and had the strongest effect on turnover behaviour beyond other key predictors (organisational deviance as a type of misbehaviour, turnover intention, job satisfaction, embeddedness and alternatives in the labour market). Alternatives to current work moderated the association between the perception of managers’ virtual listening behaviour as rated by their employees and turnover behaviour. Specifically, when alternatives in the labour market were high or medium, the perceived quality of managers’ virtual listening reduced turnover behaviour. Finally, the perception of the IT employees supervisors’ virtual listening moderated the relationship between organisational deviance and turnover intention among high-tech employees.

Evaluating supervisor listening in the high-tech firm may have value in terms of its relationship to outcomes such as retaining employees, turnover intention and especially turnover behaviour. The effect on turnover behaviour and of that new constellation of antecedents on turnover behaviour when people work remotely was not researched yet and important for the post COVID-19 era. Additionally, in contrast to most studies of turnover, this study also focus on the positive aspects of turnover and especially turnover behaviour to organisations in general and especially to high-tech firm and not just the negative aspect as was researched until now. Another contribution is the finding that when employees perceived their managers’ virtual listening quality as high, the effect of deviance as a type of OMB on turnover behaviour was positive. Namely, the listening as a moderator and turnover assisted in making the organisation cleaner from inappropriate behaviour. Additionally, when alternatives in the labour market are high or medium, perceived quality of virtual listening of managers as rated by their employees can reduce turnover behaviour. This virtual listening–turnover relationship and the moderator of alternatives to current work had not previously been found in the turnover literature and this is also significant a contribution to the turnover and withdrawal literature.