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Rhetoric has long had a bad reputation, as synonymous with “false and empty speech”. In the last century, rhetoric has undergone an important reappraisal, which has seen it applied also to corporate communication, corporate social responsibility (CSR), and, most recently, sustainability communication. However, the bad reputation that rhetoric has accumulated over the years continues to weigh on the legacy of the discipline, creating theoretical and methodological bias. This research represents a work that aims to map and systematize the academic literature related to rhetorical analysis in the context of CSR and sustainability communication. After a systematic literature review, a state-of-art literature mapping was carried out in order to create typological clusters of current approaches within traditional rhetoric theory, holding firm the assumption that the rhetorical discipline should be considered as a set of reasoned and structured techniques useful for corporate discourse and its persuasive effectiveness. The analysis has enlightened wide academic research regarding the study of rhetoric in corporate communications studies clustered in six typologies of topic endorsed by a specific goal that rhetoric would have in the studies.

The new teleworking conditions imposed by extreme events such as the COVID-19 pandemic blur the border between home and official working space, amplifying the conflicting demands of family and work life experienced by employees across national cultures. Drawing on conservation of resources (COR) theory, this study explores cross-national variances in the underlying mechanism of how family–work conflict (FWC) affects employees’ operational and marketing productivity in the global epidemic-induced teleworking context.

This study conducts a large-scale and cross-national survey of 710 remote employees who worked from home partially or fully during the COVID-19 outbreak across three countries: the USA, the UK and Vietnam.

The results show that FWC drives affective commitment, leading to greater employees’ operational and marketing productivity when teleworking. We also find distinct moderating effects of organizational factors (i.e. task control) and employees’ psychological factors (i.e. emotional exhaustion) on the FWC–operational productivity link across the three countries. Moreover, centralization positively moderates the effect of operational productivity on marketing productivity in the teleworking context in Vietnam, while it is not the case in the USA and the UK.

This study fills a gap in the literature by revealing cross-national differences in the underlying mechanism of the FWC effects on employees’ operational and marketing productivity in the pandemic-induced teleworking conditions. It extends extant studies in the work–family literature by introducing affective commitment as an important mediator in translating the negative consequences of FWC to operational and marketing productivity gain in crisis-driven teleworking across national cultures. We also provide insights into the distinct moderating roles of task control and emotional exhaustion in determining the FWC effect on operational productivity as well as that of centralization in driving marketing productivity. The findings have substantive implications for teleworking design and management to improve employee productivity across different national settings.

This chapter seeks to make sense of the current anarchical drift of world politics, in which exclusionary ethnonationalisms, intense technological competition and the revival of power politics have been fuelling remilitarisation and major armed conflicts. Using a historical comparative approach, it argues that late-20th century globalisation has reached its political, social and spatial limits. Much like the long breakdown of late-19th century imperial globalisation, which unravelled in the face of a combustible mix of exacerbated nationalisms, disruptive social and economic strains, imperial rivalries and military build-ups, current global disintegration expresses the inescapable material and ideational tensions generated by the uneven distribution of gains and losses between and within states.

This paper seeks to understand how a new elite, known as the cork aristocracy, emerged in the Bordeaux wine field, France, between 1850 and 1929 as wine merchants replaced aristocrats. Classic class and status perspectives, and their distinctive social closure dynamics, are mobilized to illuminate the individual and organizational transformations that affected elite wineries grouped in an emerging classification of the Bordeaux best wines. We build on a wealth of archives and historical ethnography techniques to surface complex status and organizational dynamics that reveal how financiers and industrialists intermediated this transition and how organizations are deeply interwoven into social change.

The employment rate of autistic people is low, and they are often employed in low-paying jobs or in jobs involving tasks that fall short of their skills and competence. To address this situation, the individual placement and support method (IPS) offers promising perspectives for personalized and long-term support measures. This evidence-based method has produced positive results in several countries. IPS has been used in France only since 2016. This paper aims to examine the experience of autistic people in France who have benefitted from supported employment measures.

Nineteen autistic adults in France took part in semistructured interviews. Interview questions focused on work and measures to support employment. The authors analysed the interviews using reflexive thematic analysis, within the paradigm of critical realism. The authors adopted a participatory approach; the project was led by an autistic researcher and autistic individuals were included at all stages.

This study identified six primary themes and three subthemes across the data: (1) The uphill battle to obtain adjustments in the workplace; (2) insufficient knowledge of autism; (2.1) explaining again and again: the educative burden; (3) the challenge of making oneself heard; (3.1) when the entourage steps in; (4) support measures as material assistance and reassurance; (4.1) between benevolence and condescension; (5) organizational factors that affect the quality of support; and (6) personal and professional life are closely intertwined.

This research provides a better understanding of how autistic people experience supported employment in France and highlights ways to improve it. Job coaches play a crucial role in offering practical help and reassurance, and their efforts to nurture an active personal life are perceived positively. However, supported employment also carries the risk of limiting autistic individuals' capacity for action and causing several difficulties if job coaches are not well-informed about autism, do not reflect on their own attitudes, do not assist in obtaining necessary accommodations and if there are organizational problems leading to a lack of resources.

In this chapter, we review the historical development of elite theory, and then we propose a way forward beyond it. Elite theory emerged as a critique of democracy in the late 19th century. Although it used historical materials illustratively, it tended to be ahistorical theoretically because its primary aim was to demonstrate the perdurance of elites even in conditions of mass suffrage. Lachmann was the first scholar to develop elite theory as a truly historical and explanatory framework by combining it with elements of Marxism. Even Lachmann's theory, however, remained inadequate because it did not rest on a fully articulated theory of power. In this introduction, we suggest a “relational power theory” as a remedy to this situation, and we use it to formulate a general heuristic for the study of elites, nonelites, and their interrelationships. To illustrate its utility, we show how it can illuminate the chapters in this volume (though they were not necessarily written for these purposes).

The article aims to show the relationship between agricultural sustainability practices and the competitive strategies of Argentine wineries. It presents the strategic decisions, resources and capabilities of those Argentine wineries performing a sustainable agricultural approach.

Wineries in all wine regions of Argentina were surveyed to assess the interaction between wineries’ dynamics and characteristics, as well as their business and agronomical practices. The dataset accounts for 204 wineries, a representative sample of Argentinean wineries. We developed an agricultural index representing the degree of application of sustainable practices of an Argentine winery based on answers related to two items from the production phase: soil maintenance and phytosanitary protection. We then relate the index to exogenous explanatory variables in terms of business practices: resources and capabilities (price, income from other activities, technological resources, human resources and export activities) and Robinson and Pearce's competitive strategies (innovation strategy, marketing strategy, strategy efficiency and service strategy). A microeconometric model is proposed since it best fits this research’s objective and data type, specifically a logit/probit model.

The results show that wineries in Argentina performing agricultural sustainability practices have more technological and human resources and implement innovative product strategies. However, the results also show that wineries that receive more than 50% of their income from other activities do not show much concern about agronomical sustainability practices.

Wineries in Argentina that address objectives to reduce agricultural and environmental impact have more technological and human resources. Innovative wineries from Argentina that perform these sustainable agricultural practices develop a competitive advantage that shows consumers these sustainable agricultural practices worldwide as a differentiator. This attribute makes them different and helps them cope with their demands. The article delves into these new practices that are now reaching Argentina after being established in Europe for many years.

In this research, we apply a sociological lens to reconstruct the perspectives of disabled workers in their use of digital technologies within the organizational setting. Our study has two objectives. First, we aim to investigate how disabled workers use digital technologies to enact socially valued roles, thereby helping to counteract internalized societal norms through enhancing workplace inclusion. Second, we seek to explain under which conditions disabled workers can better approach the digital imperatives in the workplace.

This research has a qualitative research design, employing the thematic-content analysis method. We conducted one-to-one interviews with 33 disabled workers in various positions who used a variety of digital technologies in their work.

Our findings outline how the digital environment in the workplace creates a distinct set of rules and expectations that disabled workers must navigate. These rules reflect the structures and practices inherent in digital technologies (logic of practice), which either empower or constrain disabled workers based on their habitus and the ability to leverage various forms of capital. This study discusses how some disabled workers who have greater access to cultural capital (such as digital skills) are better positioned to navigate the digital environment, whereas those with limited access to such capital face additional challenges. It explained how symbolic violence arises in the experiences of some disabled workers by revealing how the implicit rules of the digital workplace reinforce power dynamics that marginalize them, thereby perpetuating social domination.

In examining the ambivalent role of digital technologies for disabled workers, this research navigates the complex interplay between empowerment and barriers within the digital workplace. Drawing on Bourdieu’s theory of practice, this study explains how the enactment of digital technologies can enhance the sociability and inclusion of disabled workers. Thanks to his concepts of habitus, forms of capital, field, illusion and symbolic violence, we highlight the disruptions that can emerge in reconciling disability with digital requirements. Moreover, the study makes pivotal contributions to the discourse on diversity, inclusion and equality. It underscores the empowerment aspect, wherein digital technologies serve as critical enablers for communication, productivity and independence for disabled workers and critically evaluates the persistent barriers to digital inclusivity.