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Publication date: 19 June 2023

Fatma Altuntas

The textile sector is one of the sectors where competition is intense and requires the production of high-value-added products. This study aims to conduct patent analysis to find…

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Abstract

Purpose

The textile sector is one of the sectors where competition is intense and requires the production of high-value-added products. This study aims to conduct patent analysis to find the technology status, recent trends, applications and technological evaluations of protective textile technologies in practice.

Design/methodology/approach

More than 36,840 patent documents related to protective textile technologies are available for researchers, patent examiners and patent researchers. Patent analysis is conducted to report the technology status, recent trends and applications of protective textile technologies. This analysis provides insights into the possible future directions of protective textile technologies in practice. Additionally, association rule mining (ARM) is performed to find the hidden patterns among protective textile technologies.

Findings

The development of protective textile technologies is revealed by the technology evaluation in this study. In addition, the sub-technology classes affecting protective textile technologies are examined using the cooperative patent classification (CPC) codes of the patent documents. Technology status and recent trends of protective textile technologies are provided in detail. The results of this study show that (1) protective textile technologies are constantly being developed, (2) the working areas of medical protective textiles are increasing, (3) there are frequent studies on fabric structures for saving lives within the framework of human needs and (4) there are four technology classes, namely A41D, Y10T, B32B and A62B impacting the other technology classes related to textile technologies such as D10B, Y10T, F41H, A62D, D04H, Y10S and D10B.

Originality/value

To have a competitive advantage in the marketplace, evaluation of textile technologies is critical in developing “functionalized” and “technologized” textile products. In particular, evaluating technologies in developing protective textile products is extremely important to meet customer demands and present competitive products in the market. Examining these patents for technology developers, decision-makers and policymakers is an urgent and necessary job. However, studies examining the development of protective textile technologies with patent analysis are very limited in the literature. To fill this gap, technology status, recent trends and applications of protective textile technologies are reported based on patent analysis and ARM in this study.

Details

Kybernetes, vol. 53 no. 11
Type: Research Article
ISSN: 0368-492X

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Article
Publication date: 21 May 2024

Rajat Kumar Behera, Pradip Kumar Bala, Nripendra P. Rana, Raed Salah Algharabat and Kumod Kumar

With the advancement of digital transformation, it is important for e-retailers to use artificial intelligence (AI) for customer engagement (CE), as CE enables e-retail brands to…

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Abstract

Purpose

With the advancement of digital transformation, it is important for e-retailers to use artificial intelligence (AI) for customer engagement (CE), as CE enables e-retail brands to succeed. Essentially, AI e-marketing (AIeMktg) is the use of AI technological approaches in e-marketing by blending customer data, and Retail 4.0 is the digitisation of the physical shopping experience. Therefore, in the era of Retail 4.0, this study investigates the factors influencing the use of AIeMktg for transforming CE.

Design/methodology/approach

The primary data were collected from 305 e-retailer customers, and the analysis was performed using a quantitative methodology.

Findings

The results reveal that AIeMktg has tremendous applications in Retail 4.0 for CE. First, it enables marketers to swiftly and responsibly use data to anticipate and predict customer demands and to provide relevant personalised messages and offers with location-based e-marketing. Second, through a continuous feedback loop, AIeMktg improves offerings by analysing and incorporating insights from a 360-degree view of CE.

Originality/value

The main contribution of this study is to provide theoretical underpinnings of CE, AIeMktg, factors influencing the use of AIeMktg, and customer commitment in the era of Retail 4.0. Subsequently, it builds and validates structural relationships among such theoretical underpinning variables in transforming CE with AIeMktg, which is important for customers to expect a different type of shopping experience across digital channels.

Details

Marketing Intelligence & Planning, vol. 42 no. 7
Type: Research Article
ISSN: 0263-4503

Keywords

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