Marsela Thanasi-Boçe, Indri Dyrmishi and Selma Kurtishi-Kastrati
This chapter critically examines the unique challenges and opportunities faced by family-owned startups in emerging economies, a topic that has received limited attention in…
Abstract
This chapter critically examines the unique challenges and opportunities faced by family-owned startups in emerging economies, a topic that has received limited attention in existing literature. Recognizing the high failure rate of startups, particularly in family firms, this study seeks to understand the factors contributing to their success or failure. Employing a qualitative analysis, the chapter explores various economic, legal, and cultural dimensions that influence these businesses. It provides a comparative perspective, drawing insights from various emerging economies to identify patterns and differences in the experiences of family-owned startups. The chapter aims to fill the knowledge gap by offering a comprehensive view of the success and failure dynamics in family-owned startups, with a focus on strategic, managerial, and operational aspects. This approach offers valuable insights for both academics and practitioners, aiming to guide future research and practical interventions to support the sustainability and growth of family firms in these dynamic markets.