Search results

The purpose of this paper is to critically examine the multinational oil companies’ (MOCs) corporate social responsibility (CSR) initiatives in Nigeria. Its special focus is to investigate the impact of the global memorandum of understanding (GMoU) on improving gender responsiveness of the cassava value chain (CVC) in the Niger Delta region of Nigeria.

This paper adopts a survey research technique, aimed at gathering information from a representative sample of the population, as it is essentially cross-sectional, describing and interpreting the current situation. A total of 780 rural women respondents were sampled across the Niger Delta region.

The results from the use of a combined logit model and propensity score matching indicate that CSR of the MOCs using the GMoU model has recorded little but significant success in enhancing rural women’s participation in the CVC in the Niger Delta.

This implies that if CSR interventions are not tailored to enhance opportunities for women, they may contribute towards reducing the participation of women in economic, political and social development and, by extension, damping efforts of reducing poverty and achieving sustainable development goals (SDGs) in the Niger Delta.

This suggests that MOCs’ CSR interventions in the CVC should consider gender relations to benefit men and women and alleviate household poverty.

This research contributes to the inequality debate in the agrifood value chain and inclusive growth literature from the CSR perspective in developing countries and the rationale for demand for social projects by host communities. It concludes that businesses has an obligation to help in solving problems of public concern.

The use of mobile digital devices requires secure behaviour while using these devices. To influence this behaviour, one should be able to adequately measure the behaviour. The purpose of this study is to establish a model for measuring secure behaviour, and to use this model to measure the secure behaviour of individuals while using mobile digital devices such as smartphones and laptops.

Based on a wide-ranging questionnaire (N = 1000), this study investigates the degree of influence that a relatively large number of factors have on secure behaviour while using mobile digital devices. These factors include knowledge and cognitive attitude, but also affective attitude, as well as several types of bias.

This study has provided a model for measuring secure behaviour. The results of the measurements show that knowledge, bias, cognitive attitude and affective attitude all have impact on secure behaviour while using mobile digital devices. Moreover, none of these factors is of minor importance.

This study shows that it is important to also consider previously undervalued factors, such as affective attitude and various types of bias, when designing interventions to improve secure behaviour while using mobile digital devices.

Most research on secure behaviour has only looked at a small number of influencing factors, usually limited to knowledge and cognitive attitude. This study shows that one needs a more elaborate model for measuring secure behaviour, and that previously undervalued factors have a clear influence on secure behaviour.

Because brand addiction is one of the most intense forms of consumer–brand relationships, this type of behavior has recently attracted the attention of researchers in the field of consumer behavior management. The purpose of this paper is to investigate the antecedents and consequences of brand addiction among Iranian consumers.

This research used a cross-sectional study based on a questionnaire to collect data from a sample of 401 people in Iran. Structural equation modeling was used to test the hypotheses.

This study found that brand love and brand involvement significantly influence brand addiction. Brand addiction was also positively associated with contingent self-esteem (CSE), compulsive shopping and resilience to negative information. Additionally, the results revealed a positive and significant effect of brand involvement on brand love and a similar positive and significant effect of CSE on compulsive shopping.

By examining the antecedents and consequences of brand addiction in an Islamic country, this research offers valuable insights that can enrich the literature on brand addiction in consumer behavior and brand management.