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This chapter explains the phenomenon of artificial intelligence (AI) powered by big data in technology and its contribution in knowledge-based marketing in B2B and its impact on rational decision-making in B2B marketing that affects business performance. This chapter is literature review prepared by compiling and reviewing previous literature, studies, articles, books and other sources related to the contribution of big data-enabled AI to B2B marketing. According to the information analysed, the findings show that big data supported by AI plays a significant role in creating user knowledge, external knowledge and customer knowledge, all of which are factors that significantly influence the ability of business-to-business marketers to make rational decisions that affect the performance of their companies. This chapter explains to them the phenomena of AI powered by big data and its effect on B2B marketing rational decision that will enhance company performance and its contribution on knowledge-based marketing in B2B. This chapter contributes to understanding main functions and interactions of AI system powered by big data and how such a system helps in B2B marketing by generating knowledge about customers, users and markets.

Food security reflects the amount of access and availability of healthy, nutritious, and culturally appropriate food and represents a significant problem both nationally and globally. Individuals and families that are considered food insecure experience disparities and inequities in food access and availability and insufficiency in the amount and kind of food required for a healthy lifestyle. We see high food insecurity as a violation of one's rights to a healthy and secure life and a denial of the opportunity for individuals, families, and communities to realize their full potential in society. Thus, we examine food insecurity from three distinct but related perspectives: social responsibility, social justice, and social sustainability. We then explore the link between food insecurity and the “built environment” as needed to shape research, practice, and sustainable solutions in the future.

This chapter delves into the complex interplay between ethics, law and business case regarding diversity and inclusion within organisations. While the business case for diversity and inclusion has gained prominence, the ethical imperative often lacks comparable influence. Despite the coercive forces of laws and regulations, ethical values struggle to exert significant pressure on diversity-related issues.

This study concentrates on “ambiguity of law” and “abstaining from complaint” about discrimination, mistreatment, or unfair behavior to explain the weak pushing effect of ethical values on diversity- and inclusion-related issues. The ambiguity of law fosters open-ended discussions and varied interpretations, complicating efforts towards equitable treatment. Furthermore, the reluctance to voice complaints regarding discrimination or mistreatment blurs the boundary between ethics and business.

This chapter points out ethical values in the shade of the business case approach and proposes strategies to strengthen the influence of ethics in diversity management. Moral awareness, a sense of justice, and ethical coding of decisions are prominent components of this chapter that may contribute to strengthening the ethical infrastructure of organizations.

The purpose of this study was to gather insights from sport marketing professionals and identify key opportunities, challenges and knowledge that sport marketing educators and researchers could utilize in developing curriculum and research agendas.

A qualitative approach was used, and data were collected through in-depth interviews with 15 sport marketing professionals. Participants were asked questions related to the knowledge, skills and experiences that they believe are important for students to have to be successful in the industry, as well as the types of research that would be most useful in their day-to-day work.

Industry professionals noted collaboration, transformation in digital marketing, data and analytics and experiential marketing as key trends facing the industry today. The findings suggest that sport marketing curriculum should focus on soft skill development such as communication, relationship building and empathy alongside hard skill development such as data analysis and storytelling. As well, findings show research areas where scholars can aid practitioners with a focus on consumer insights, technology, measuring ROI and experiential marketing.

With these findings, educators and scholars can better prepare students for successful careers in industry and contribute to the ongoing advancement of the scholarly field. This study serves as a starting point for further research in this area, and it is hoped that it will spark continued collaboration between academia and industry.

University students’ lecture theatre concentration levels are significantly related to indoor environmental quality (IEQ). The purpose of this study is to investigate the relationship between indoor environmental quality (IEQ) and the self-reported concentration levels of university students during the winter at University College London (UCL), UK.

A questionnaire survey and physical measurements were used to assess the IEQ factors affecting students’ concentration levels.

The lecture theatre design factor was the most significant factor influencing students’ concentration levels, and the facility environment was more important than the thermal environment, indoor air quality, and acoustic environment in influencing students’ concentration levels in this winter investigation at UCL, UK. Additionally, students prefer a colder thermal environment. The concentration level of students was positively correlated with the indoor air quality and negatively correlated with the acoustic environment.

Based on model application, this research could provide lecture theatre IEQ design. This research additionally provides an acceptable indoor thermal environment temperature range based on a large sample, which can be used to calibrate a student performance benchmark.

As this study evaluates the IEQ factors that influence the concentration levels of university students, interior designers and engineers should consider the rational layout of these factors. Therefore, this study may provide a reference for the interior environmental design of lecture theatres in educational buildings.

This study provides a comprehensive analysis of the transition from Building Information Modelling (BIM) to digital twins (DT) in the construction industry. Specifically, the research explores the current state (themes and trends) and future directions of this emerging research domain.

A multi-stage approach was employed that combines scientometric and systematic review approaches. The scientometric analysis involves quantitative assessment of scientific publications retrieved from the Web of Science database – using software tools like VOSviewer and HistCite. The systematic review involved a rigorous synthesis and evaluation of the existing literature to identify research gaps, themes, clusters and future directions. Clusters obtained from the scientometric analysis of the co-occurrence network were then used as a subject base for a systematic study.

Emergent findings reveal a rapidly growing interest in BIM-DT integration, with over 90% of publications since 2020. The United Kingdom, China and Italy are the leading contributing countries. Five prominent research clusters identified are: (1) Construction 4.0 technologies; (2) smart cities and urban environments; (3) heritage BIM and laser scanning; (4) asset and facility management; and (5) energy and sustainability. The study highlights the potential of BIM-DT integration for enhancing project delivery, asset management and sustainability practices in the built environment. Moreover, the project’s life cycle operation phase has garnered the most attention from researchers in this field compared to other phases.

This unique study is comprehensive in its approach by combining scientometric and systematic methods to provide a quantitative and qualitative evaluation of the BIM-DT research landscape. Unlike previous reviews that focused solely on facility management, this study’s scope covers the entire construction sector. By identifying research gaps, challenges and future directions, this study establishes a solid foundation for researchers exploring this emerging field and envisions the future landscape of BIM-DT integration in the built environment.

This article aims to clarify the concepts used to understand, analyze and improve a patient’s progress through a health service system. A patient pathway describes plans and intentions. Within it, we distinguish between the clinical pathway of decisions and interventions and the care pathway of supportive activities. As a patient pathway is implemented, it turns into a patient journey of what is done, what happens to a patient’s medical condition and what is experienced and felt. We introduce “patient journey disruption” (PJD) as a concept describing the events that need to be prevented from happening to accomplish integrated, coordinated and seamless care.

The method used in this paper is concept analysis. First, an expert steering group worked to refine the concept of PJDs; second, an analysis of similar concepts from related fields was done to root the concept into existing theories, and third, semi-structured interviews with professionals and patients were done to test the concept of PJDs in the home care context.

PJDs are agency-based harmful events in the execution of the care pathway that deviate the patient journey from what can be reasonably expected. PJDs are management failures, which is why they should be studied by healthcare operations management (HOM) and service science scholars with the intention to find ways to prevent them from happening.

This study has limitations, including presenting conceptual ideas and preliminary results that are only indicative.

We believe that the introduction of the concept of PJDs into the literature provides a new, systematic way of approaching the different shortcomings in our healthcare production systems. Moreover, by systematically identifying different PJDs, interventions can be designed and targeted more appropriately.

Managerial challenges regarding healthcare processes have been studied but have not been well defined. The concept of PJDs is an original, well-thought-out definition.