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This article explores brand positioning and authenticity within the global-local continuum, utilizing the evolution of the Italian rock band, Måneskin, as a case study.

Employing Greimas’s (1987) semiotic framework, I analyze social media and media articles on Måneskin’s success, unveiling consumer perceptions of global, local and intermediate brand positionings and related authenticity dimensions. I particularly uncover a narrative centered on “global” versus “local” brand positioning and their counterparts (i.e. “not global” and “not local”), forming a semiotic square.

In the “global” perception, the band is evaluated in terms of conforming to global standards, while, in the “local” understanding, the emphasis shifts to connections to local roots. In the “glocalization” perspective (global and local), the band’s activities are assessed concerning an integration between global conformity and local connections. The “glalienation” viewpoint (neither global nor local) is related to consistency, in the sense of being unique and avoiding a commitment to either global or local values. The data also highlight issues of inconsistency regarding brand positioning’s contradictions, such as the band’s incoherently merging local and non-local elements.

The proposed structural semiotics approach enriches previous theories by examining authenticity within global-local dynamics, offering insights into various authenticity dimensions and their interplay. It underlines shifts in authenticity perceptions and challenges binary brand positioning, advocating for strategic placement across the global-local continuum. Moreover, it emphasizes leveraging cultural elements and semiotics to effectively communicate authenticity.

The governance of our towns and cities requires an approach that connects people with nature and places. Digital technology can be the glue that does this, if it serves the needs of the various stakeholders, including urban communities. It means identifying the potential connections across people, digital, and place themes, examining successful approaches, and exploring some of the current practice (or lack of it) in spatial planning and smart cities. This can be considered using a range of Internet of Things (IoT) technologies with other methodologies which combine the use of socioeconomic and environmental data about the urban environment. This ambient domain sensing can provide the ecological and other data to show how digital connectivity is addressing the placemaking challenges alongside providing implications for urban governance and communities.

The advent of mixed reality technologies in e-commerce presents marketers with numerous challenges in effectively harnessing these technologies to influence desired consumer behaviours. This paper explores the role of mixed reality in facilitating reality congruence, with the goal of enhancing e-service quality and fostering customer engagement. Through an exploration of the affordance actualization theory within the context of human–computer interaction frameworks, the study examines how mixed reality aligns virtual experiences with real-world perceptions, thereby improving service interactions and contributing to a more immersive and engaging customer experience.

A survey-based research methodology was utilized to examine the sample of 346 participants drawn from e-commerce users, focusing on the conceptual model delineating interrelations among various constructs. Data analysis was conducted employing both symmetric (structural equation model) and asymmetric analysis (fuzzy-set qualitative comparative analysis).

E-service quality assumes a central role in enhancing reality congruence, thereby facilitating the development of interconnected trait associations such as trust and commitment, which are conducive to customer engagement. Additionally, the findings confirm the validity of the conceptual model through fsQCA analysis, indicating that reality congruence and trust collectively serve as robust predictors of customer engagement. However, it is noteworthy that reality congruence alone does not offer significant predictive insights into customer engagement outcomes.

Based on the findings, reality congruence, supported by mixed reality (MR), is essential for e-commerce service providers to induce customer engagement. The practical implications of this study suggest the need for e-commerce service providers and integrative technology designers to engage customers in a digitally connected and intensively competitive era.

Examining the phenomenon of user experience in a mixed reality virtual shopping environment to enhance engagement in centennial consumers is an original approach.

The purpose of this paper is to systematically review authenticity in the branding context and suggest avenues for future research.

This study applies a systematic literature review process and analyzes a total of 171 articles published from 1988 to 2021 and three items that are books or book chapters.

Brand authenticity has several definitions and dimensions. Although some common ground can be found among researchers, the study of authenticity is very fragmented. Even so, brand authenticity is often associated with a brand being genuine, real, true to itself and its consumers, and with consistent behavior, reflecting its values. A growing number of studies about the topic have been published, most of them empirical, applied in different industries and different geographical contexts. The authors also present several constructs associated with the topic (antecedents and consequences). Finally, this study shows paths for scholars to build on.

The main limitations are associated with the inherent subjectivity related to the inclusion and exclusion criteria defined to select articles for the analysis.

This systematic review maps the past, structures existing knowledge about authenticity in the branding context, and sheds light on what could be future research in this field.

Competencies for leadership in higher education have begun to emerge in the literature. Yet to better equip future leaders in higher education, the use of a learning taxonomy may serve as a framework to understand necessary learning for leaders in higher education. The aim of this study is to explore the competencies of higher education leadership through Bloom’s knowledge, skills and attitudes framework.

An explanatory case study qualitative methodology was used to explore the experiences of senior leaders within a singular university to determine the necessary competencies of leadership in higher education. Purposive sampling was used to recruit participants who served in Dean-level or higher positions. Eligible participants participated in a semi-structured interview.

Each of Bloom’s domains had a variety of themes emerge: knowledge (2), skills (6) and attitude (2).

Sample size was limited by the availability of senior leaders and may not represent the experience of leaders at all institutions.

Findings from this study may allow future researchers to investigate the outcomes of a combination of competencies. Findings from this study will hopefully be able to be extrapolated to better understand the learning required of those who aspire to be future leaders in similar university structures.

Available studies fail to explore the process by which one learns the skills necessary to become a leader in higher education. To the best of the authors’ knowledge, this is the first study to map higher education leadership competencies through a learning taxonomy.

Sustainability features in the national and local policies of many countries, but there is often a lack of clarity about what it means in practice. Interpretations of sustainable development (or sustainable cities and places) vary widely between different countries and social, economic, political, and environmental actors and interest groups influenced by underlying values and specific contexts. Considering the already-felt impacts of rapid climate change and ecological breakdown, continuing with business as usual will add more pollution, resource depletion, and lead to economic and societal turmoil under a massive shift or collapse in ecological and climate systems. A significant factor in past and current policy failures is that “weak” rather than “strong” sustainability models have been adopted laced with a voter-enticing rhetoric yet delaying painful (to the current status quo), but essential, changes in production and consumption and a shift in focus away from profit toward human and ecological well-being. This requires clear and ambitious legal, regulatory, and policy frameworks, yet also flexible approaches and “agency” of citizens, employees, employers, and politicians for transformation across different geographical and institutional levels, moving away from competition and greed, making room for experimentation and creativity and old and new forms of collaboration and sharing. Relevant concepts, principles, examples and critiques can be gleaned from the ecological economic, social–ecological transformation, and planning literature, offering direction for the kinds of shifts in placemaking to achieve social and environmental justice and well-being.

Drawing on person–environment fit theory, this study aims to investigate how the relationships between service task types (i.e. utilitarian and hedonic service tasks) and perceived authenticity (i.e. service and brand authenticity) differ under different conditions of service providers (human employee vs service robot). This study further examines whether customers’ stereotypes toward service robots (competence vs warmth) moderate the relationship between service types and perceived authenticity.

Using a 2 × 2 between-subjects experimental design, Study 1 examines a casual restaurant, whereas Study 2 assesses a theme park restaurant. Analysis of covariance and PROCESS are used to analyze the data.

Both studies reveal that human service providers in hedonic services positively affect service and brand authenticity more than robotic employees. Additionally, the robot competence stereotype moderates the relationship between hedonic services, service and brand authenticity, whereas the robot warmth stereotype moderates the relationship between hedonic services and brand authenticity in Study 2.

Restaurant managers need to understand which functions and types of service outlets are best suited for service robots in different service contexts. Robot–environment fit should be considered when developers design and managers select robots for their restaurants.

This study blazes a new theoretical trail of service robot research to systematically propose customer experiences with different service types by drawing upon person–environment fit theory and examining the moderating role of customers’ stereotypes toward service robots.

A synthesis of integrated care models classified by their aims and central characteristics does not yet exist. We present a collection of five “archetypes” of integrated care, defined by their aims, to facilitate model comparison and dialogue.

We used a purposive literature search and expert consultation strategy to generate five archetypes. Data were extracted from included articles to describe the characteristics and defining features of integrated care models.

A total of 25 examples of integrated care models (41 papers) were included to generate five archetypes of integrated care. The five archetypes defined include: (1) whole population models, (2) life stage models, (3) disease-focused models, (4) identity group-based models and (5) equity-focused models.

The five presented archetypes offer a conceptual framework for academics, health system decision makers and patients, families, and communities seeking to develop, adapt, investigate or evaluate models of integrated care.

Two cross-cutting themes were identified, including (1) minimal reporting of patient, caregiver and community engagement efforts in integrated care development, implementation and evaluation, and (2) the nuanced emphasis and implementation of electronic data sharing methods across archetypes, and the need for further definition of the role of these data sharing methods.

This study aims to empirically investigate the factors that influence consumers' attitudes and intentions to use mobile wallets in the context of Somalia. Additionally, the study examines the role of attitude as a mediator between independent variables and the dependent variable.

A multidisciplinary model is proposed, building on the Technology Acceptance Model (TAM), the Unified Theory of Acceptance and Use of Technology (UTAUT) and other relevant research on factors influencing technology adoption. Data were collected using a questionnaire, and convenience sampling was employed to select the respondents. A total of 321 respondents participated in the survey. Fifteen hypotheses were formulated, and PLS-SEM and SPSS software were used to estimate and test the hypothesized model.

The results show that factors including attitude, lifestyle condition (LC), perceived ease of use (PEOU) and perceived usefulness (PU) have a direct effect on the intention to use mobile wallets. However, facilitating conditions (FC), quality of internet connection (QIC), security (SEC) and trust do not have a direct effect on mobile wallet adoption. On the other hand, attitude mediates the relationship between facilitating conditions, lifestyle compatibility, perceived ease of use, perceived usefulness, quality of internet connection, security and mobile wallet adoption. Consumer attitude does not mediate the relationship between trust and mobile wallet adoption.

This empirical study was conducted only in Mogadishu, thus limiting its geographic scope. Future research on mobile wallets should consider more cities in Somalia. The data were collected at a specific point in time. Given the rapidly changing rate of mobile wallet usage, a longitudinal study might be warranted. Additionally, other variables such as relative advantage, perceived benefits, risk and additional factors could be considered.

As lifestyle conditions, perceived ease of use and perceived usefulness emerged as important constructs for mobile wallet acceptance, there is a need to develop the best ease of use, the most suitable conditions and the highest perceived usefulness. The findings have managerial implications that can help banks providing mobile wallet services to increase the usage and adoption of their services.

Mobile wallets have introduced new digital payment options for consumers while also providing businesses and marketers with enhanced opportunities to promote their products and services online. However, there is limited research on the adoption of mobile wallets in Somalia. This study may be the first in Somalia to investigate mobile wallet adoption with a larger sample size compared to previous studies. It also proposes and validates additional constructs not included in the original model.

This study aims to develop a database of existing academic information in house purchase decision (HPD) using systematic literature review (SLR), to facilitate worldwide advancement of research under HPD domain.

This research examined papers from two reputable databases – Scopus and Google Scholar – from 1992 to 2022 using a scoping review technique (Arksey and O’Malley, 2005) and a theme analysis method. Out of 374, 181 articles fit the inclusion parameters and were evaluated using the theme analysis approach.

Data from 181 articles was evaluated thematically to create a thematic map of HPD research. Five main themes and their sub-themes were identified: consumer behaviour, housing attributes, factors influencing purchasing decisions, investment analysis and demographics, which proved essential in understanding HPD and customer preferences for house purchase.

Data from 181 articles were evaluated thematically to create a thematic map of HPD research. This SLR intends to provide useful new insights on consumer concerns about home purchases in the rapidly developing residential real estate market and the issues that marketers, housing sector stakeholders, real estate industry and existing and future researchers should prioritize.

This research is unique such that it is the only 30-year-long SLR on the subject matter of HPD. This paper makes a significant contribution to residential real estate domain signifying the present state of research in HPD.