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The academic background of tourism marketing dates back to the 1960s. There had been a slight increase in its capacity until the early 1990s. However, since then, it has boomed, reaching thousands of scientific journal articles and tens of scientific books published only in English each year. Therefore, this study aims to present how tourism marketing has progressed academically within the past 60 years over four waves and how this progress may move forward as the next wave.

A bibliometric analysis grounds this study, which characterizes the past and present of tourism marketing research and anticipates the future. Content analysis, such as word clouds and social network analysis, was adopted to identify topic clusters and their connections. A total of 9,239 articles published between 1969 and 2024 were extracted from Scopus. Software packages such as VOSviewer were used to determine connections within topics.

The authors have assessed the findings broadly. Four waves were from the late 1960s to the first quarter of 2000. In spite of the limited size of papers at the early stage, the last wave saw a boom and a diversified number and category of subjects studied. In each wave, new subjects were added to broaden the picture.

The discussion of findings is based only on those scientific papers published in English since 1969 but excludes the whole list of textbooks. Subsequent research should also consider all papers and textbooks released in different languages to have the broadest picture assessment worldwide.

The study conveys various suggestions for industry practitioners and policymakers to focus on carefully assessing trends in marketing tourism services and how these may be shaped shortly. This may help practitioners and policymakers redesign their services and marketing strategies in light of future developments.

This study continues a recent study published by Kozak (2023) that has been elaborated, particularly from the industry perspective. The current study examines the academic profile of all subjects investigated in the case of tourism marketing, but mainly in an academic sense. Accordingly, this paper outlines the facts and trends researchers may follow throughout the research frame published in the past six decades.

旅游营销的学术背景可以追溯到20世纪60年代。在20世纪90年代初之前, 旅游营销的研究能力有所提升, 但增幅有限。然而, 自那时起, 旅游营销领域迅速发展, 每年仅用英文发表的期刊文章已达到数千篇, 出版的书籍也达到了数十本。因此, 本研究旨在展示过去60年内旅游营销研究在学术上的发展历程, 分为四个浪潮, 并探讨未来可能出现的下一个发展浪潮。

本研究以文献计量分析为基础, 描述了旅游营销研究的过去和现在, 并预测了未来的发展。采用内容分析方法, 如词云和社交网络分析, 确定了主题集群及其相互联系。从Scopus数据库中提取了1969年至2024年间发表的9,239篇文章, 并使用VOSviewer等软件包确定了主题之间的联系。

我们对研究结果进行了广泛的评估。从20世纪60年代末到2000年的第一季度, 共出现了四个浪潮。尽管早期阶段的论文数量有限, 但在最后一个浪潮中, 研究主题的数量和类别均呈现出爆炸式增长。在每个浪潮中, 均有新的研究主题被引入, 使得研究广度得以拓宽。

本研究的讨论结果仅基于自1969年以来用英文发表的科学论文, 不包括书籍。后续研究应考虑不同语言发布的所有论文和书籍, 以获得全球范围内最广泛的评估图景。

对行业从业者和政策制定者的建议集中在审慎评估旅游服务营销趋势及其未来可能的变化上。这可能有助于从业者和政策制定者在未来发展背景下重新设计其服务和营销策略。

本研究延续了Kozak（2023）最近发表的以行业视角为主的研究, 从学术角度全面考察了旅游营销领域内所有被研究主题的学术轮廓。具体而言, 本论文概述了过去六十年间已发表研究框架中的事实和趋势, 为研究人员提供可遵循的指导。

Los antecedentes académicos del marketing turístico se remontan a la década de 1960. Hasta principios de la década de 1990 se produjo un ligero aumento de su capacidad. Sin embargo, desde entonces ha experimentado un gran auge, alcanzando miles de artículos de revistas y decenas de libros publicados solo en inglés cada año. Por lo tanto, este estudio pretende presentar cómo ha progresado académicamente el marketing turístico en los últimos 60 años, a lo largo de cuatro oleadas, y cómo este progreso puede avanzar como la siguiente oleada en el futuro.

Un análisis bibliométrico fundamenta este estudio, en el que se caracteriza el pasado y el presente de la investigación en marketing turístico y se anticipa el futuro. Para identificar los grupos temáticos y sus conexiones se adoptaron análisis de contenido, como nubes de palabras y análisis de redes sociales. De Scopus se extrajeron nueve mil doscientos treinta y nueve artículos publicados entre 1969 y 2024. Se utilizaron paquetes de software, como VOSviewer, para determinar las conexiones dentro de los temas.

Hemos evaluado los resultados a grandes rasgos. Hubo cuatro oleadas, desde finales de los años sesenta hasta el primer trimestre de 2000. A pesar del limitado número de trabajos de las primeras oleadas, en la última se produjo un auge y una diversificación del número y la categoría de los temas estudiados. En cada oleada se añadieron nuevos temas para ampliar el panorama.

El análisis de los resultados se basa únicamente en los artículos científicos publicados en inglés desde 1969, pero excluye toda la lista de libros de texto. En futuras investigaciones deberían incluirse todos los artículos y libros de texto publicados en otros idiomas para ofrecer un panorama lo más amplio posible a nivel mundial.

Las recomendaciones para los profesionales del sector y los responsables políticos se centran en evaluar con detenimiento las tendencias en la comercialización de los servicios turísticos y en cómo pueden evolucionar en un futuro próximo. Esto puede ayudar a los profesionales y a los responsables políticos a rediseñar sus servicios y estrategias de marketing teniendo en cuenta la evolución futura.

Este estudio se basa en uno anterior, publicado recientemente por Kozak (2023), que se desarrolló específicamente desde la perspectiva de la industria. El presente estudio examina el perfil académico de todos los sujetos estudiados en el caso del marketing turístico, pero principalmente desde una perspectiva académica. En consecuencia, en este trabajo se esbozan los hechos y tendencias que los investigadores pueden seguir a lo largo del marco de investigación publicado en las últimas seis décadas.

Digital transformation in nursing education is crucial for enhancing pedagogical practices and preparing future healthcare professionals for the rapidly evolving healthcare landscape. This chapter explores how the integration of digital technologies in higher education has revolutionising teaching methodologies and offered new opportunities to enhance learning experiences. It identifies gaps in digital learning modalities for undergraduate and postgraduate nursing students and discusses strategies to strengthen online literacy preparation and transition into the healthcare sector's digital transformation landscape and the 4th industrial era economy. The chapter examines best practices and challenges in digital transformation in nursing education such as blended learning environments, simulation and virtual reality, mobile learning applications and gamification strategies. Additionally, it addresses challenges in curriculum development including insufficient technological infrastructure, faculty training and development, assessment strategies and resistance to change among faculty and students. This chapter aims to provide insights and recommendations for educators, curriculum developers and policymakers in implementing successful digital transformation in nursing education.

The purpose of this chapter is to explore the attendance at museums of disabled people in Chile. To address this issue, we propose a logistic regression analysis by type of disability (i.e., physical or mobility difficulty, muteness or difficulty in speech, mental or intellectual difficulty, deafness or difficulty hearing, blindness or difficulty seeing) and severity of disability (i.e., two or more conditions in one individual). We use the National Survey of Cultural Participation in Chile 2017 (N = 12,151), a study whose main aim is to explore cultural participation and the factors that influence disabled people. Preliminary results indicate that only some disabilities negatively influence attendance at museums (e.g., physical disabilities); furthermore, the severity of the disability is also a relevant factor, considering it shows a negative influence on attendance at museums. These results suggest several implications for the infrastructure in museums, as well as repercussions in policies, procedures, funding, and financial management in museums that, if addressed, would foster inclusive environments for all individuals in Chile.

Trust is an important facilitator of successful B2B relationships. The purpose of this study is to investigate affect-based antecedents of both interpersonal and interorganizational trust, and their impact on the performance of buyer–supplier relationships. The authors ask two research questions: (1) What are affect-based dimensions of interpersonal and interorganizational trust? (2) How do interpersonal and interorganizational trust influence buyers’ operational performance?

The authors use data from an original survey of 156 buyer–supplier relationships between multinational enterprise subsidiaries and local suppliers in the Thai manufacturing sector to develop a structural model in which the authors test the hypotheses.

Consistent with social exchange theory and social psychology, the empirical analysis shows that affect-based dimensions at the individual level, namely, likeability, similarity and frequent social contact, and at the organizational level, namely, supplier firm willingness to customize and institutionalization of cooperation, are important for establishing trust. In addition, interpersonal trust enhances buyers’ operational performance indirectly via interorganizational trust.

Buying and selling firms may develop organizational trust by developing processes that enhance organizational trust. Individuals with purchasing or sales responsibilities may enhance trust in their personal relationship. However, such interpersonal trust needs to be translated to the organizational level to benefit organizational performance.

The findings contribute to the literature on affect-based antecedents and outcomes of trust. Specifically, the authors offer theory and empirical evidence regarding the contribution of salespersons toward affect-based dimensions of trust and its impact on buyer’s operational performance.

This study aims to examine attitude, perceived behavioral and religiosity that influence Muslim consumers’ intention in patronizing at food premises with halal logo.

The data were collected from 450 respondents on random sampling basis. Quantitative analysis was conducted using SEM SMARTPLS version 3.3.

Based on the findings gathered using PLS analysis with n = 450, it was indicated that attitude, perceived behavioral control and religiosity significantly influence Muslim consumers’ intention on patronizing at food premise with halal logo.

The data collection for the present study was limited to the respondents in Kuala Lumpur among Muslim consumers, and limited to 450 sample sizes.

The presence of halal logo should be crucial in attracting consumers due to the comprehensive meaning it brings.

In the context of food premises, the results of the research suggest that the halal logo shown by the food premise seems to operate significantly in attracting Muslim consumers toward the food premises. Muslim consumers need to be nourished by proper Islamic teachings and have a good understanding of halal principle.

The halal logo of food premise concerns the Muslims. Muslim consumers are relying on surrogates in selecting the alternatives for packaged goods in Islamic marketing literature. However, it is little known how Muslims use indicators to select food premises when there is no halal logo.

The purpose of this study was to explore the effects of cyber incivility on adverse work outcomes of work withdrawal and turnover intention. Specifically, we draw on self-determination theory and conservation of resources theory to examine the mediating roles of basic need satisfaction and burnout in the relationship between cyber incivility and work outcomes.

We used Mplus 7.4 software with a maximum likelihood robust (MLR) estimator to test the structural equation modeling. We followed Anderson and Gerbing’s guidelines to test the hypotheses.

The results based on time-lagged data from 685 full-time workers in the United States provide support for the hypotheses that cyber incivility is indirectly associated with work withdrawal and turnover intention through basic need satisfaction and burnout. We also found that for individuals with high conscientiousness, the negative direct effect of cyber incivility on basic need satisfaction and the positive indirect effects of cyber incivility on work withdrawal and turnover intention through basic need satisfaction and burnout are stronger than for individuals with lower conscientiousness.

Our research revealed that when employees experience cyber incivility, they enter a defensive mode to protect their already stretched resources from unfulfilled basic need satisfaction. Specifically, experiencing cyber incivility interferes with meeting basic need satisfaction and leads to burnout, which, in turn, triggers defensive work withdrawal and turnover intention.

The author reflects on her journey to becoming a Black female full professor at a Historically Black College and University (HBCU). Additionally, she summarizes the research on the successes and challenges for women professors, Black professors more broadly, and Black female professors, more specifically, to contribute to a deeper understanding of the positionality and stance of Black women professors. Although HBCUs are higher education institutions where Black female professors achieve tenure in the greatest percentages, the author highlights the intersection of race and gender and the unfortunate gendered power dynamics in these spaces that frequently place Black female faculty at a disadvantage. The chapter concludes with strategies for Black women professors to survive and thrive in academia, in general, and at HBCUs, more specifically.

Women are exposed to vulnerabilities that can lead to drug use or hinder recovery. However, there is a dearth of studies on recovery programs for women. This study aims to add to the literature by examining the feasibility of a women-only aftercare program for recovering users in the Philippines.

The study used a mixed-method design with pre and post-program surveys used to measure changes in participants’ recovery capital. Focused group discussions elicited participants’ context, their reactions, perceived outcomes and suggestions on the program.

Women in the program shared narratives of pain, trauma and abuse before treatment. Participants reported significant improvements in personal, community and family recovery capital dimensions. The program enabled personal growth in the form of new knowledge, skills and self-confidence. The women-only program also provided a safe space for women, to receive support from other women, community members and family. However, the women continue to face continuing challenges related to stigma and discrimination and a lack of livelihood opportunities.

A limitation of the study was its small sample size and the lack of a control group. Another limitation was the variability in treatment received by the women, which could have affected overall outcomes. Future studies using a randomized control trial and longitudinal designs may provide more robust conclusions on the effectiveness of the program.

Given punitive contexts, gender-sensitive and trauma-informed programs and services for women involved in drug use could potentially mitigate the abuse, stigma and vulnerabilities they experience.

This study contributes to the sparse literature on women-only aftercare, particularly in countries that criminalize drug use.

The purpose of this chapter is to explore the challenges of health emergency communication as presented in the COVID-19-related research articles in the fields of organisational communication, strategic communication and public relations published between 2020 and mid-2022. A qualitative literature review consisting of two rounds of data selection and ATLAS.ti-assisted content analysis was conducted. The data include 67 articles published in quality journals of communication studies, with a focus on the abstract, results and discussion sections. The findings emphasise the need for emotional support, empathy and both vertical and horizontal informal communication in uncertainty reduction during a major health emergency. The limitations of the study include that the data are limited to the first published journal articles concerning the consequences of COVID-19 and that it comprises publications in communication studies but not related fields, such as health, psychology or management. However, it provides an overview of the research findings and offers guidelines for managers and communication professionals for the development of communication practices under the threat of a major health crisis. Moreover, it proves the importance of healthy and trustful workplace relationships as a prerequisite for coping with uncertainty. All in all, the study provides a good basis for further studies of organisational communication and health emergencies.

The paper aims to present the importance of social relationships in cooperation among theaters in the creation of three types of values that characterize arts entrepreneurship (i.e. artistic, economic and social).

The findings are based on qualitative research with the use of 50 semi-structured interviews conducted with 57 representatives of public and private theaters in the performing arts sector in Poland.

The research shows how social relationships among cooperating representatives of theaters are used to create three types of values that characterize performing arts entrepreneurship (i.e. artistic, economic and social). The findings reveal that theater representatives take advantage of social relationships and engage in inter-organizational cooperation in introducing various changes in their institutions. Thus, by fostering innovation, risk-taking and searching for new opportunities they adapt to the dynamic environment. The paper shows how the three groups of values of performing arts entrepreneurship are interrelated but also sometimes conflicted with one another.

The research is not representative as it presents the context of the analyzed theaters in Poland.

Entrepreneurship, although a popular subject of research, has been much less frequently analyzed with regard to the creative industries, such as the performing arts. In the field of management, researchers have focused primarily on business organization entrepreneurship, excluding cultural and arts institutions such as theaters. In this context, so-called arts entrepreneurship has not yet been widely recognized. In particular, there is a lack of research showing how social relationships between cooperating partners are used in the creation of three types of values in performing arts entrepreneurship, i.e. artistic, economic and social. The article fills this gap and presents both a scientific as well as an applicative contribution.