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The China-plus-one strategy is an increasingly attractive supply chain risk management strategy and has been adopted by many multinational enterprises. However, relevant research remains limited and warrants empirical validation. This paper addresses this research gap by investigating the determinants of emerging multinational enterprises’ adoption of a China-plus-one strategy.

The China-plus-one adoption decision of 1,527 firms was predicted using a logistic model based on Taiwan’s official data – Investigation of Foreign Sales and Manufacturing, for the years 2020–2022. This database is administered by the Department of Statistics of the Ministry of Economic Affairs (DSMEA) in Taiwan. Analysis was conducted using SPSS 25.0.

It is suggested that customer pressure and supplier relocation, functioning as push forces, lead to the China-plus-one strategy adopted by Taiwanese firms. Regarding pull forces, lower production cost has a positive association with China-plus-one adoption, whereas sufficient local workforce supply does not have a significant effect. Finally, in terms of the mooring forces, local sales performance is negatively related to the strategy adoption, whereas local access to components shows a positive association with such strategy.

This research uniquely adopts the push–pull–mooring framework to examine factors affecting supply chain restructuring in international business, representing a novel domain for this framework.

Weather and climate have a strong impact on tourism. However, because meteorological forecast information is considered a public good, people often overlook its market value. This study uses the contingent valuation method (CVM) to evaluate the economic value of a stargazing forecast system and assessed whether such a system would increase the public's willingness to stargaze. The results demonstrate that the economic value of the proposed stargazing forecast system is NT$ 0.2–2.5 billion, and the total value was 0.27–3.5 billion when protest responses are excluded. In addition, a stargazing forecast system could increase the public's willingness to engage in stargazing, indicating that both the system and meteorological information have a tremendous nonmarket value. Accordingly, this study suggests that the government could develop a stargazing forecast system and partner with famous stargazing destinations to popularize stargazing to propel the growth of the tourism industry.

Although well documented for physical stores, consumer motives for buying apparel online have been poorly investigated. Drawing on the social exchange theory (SET), the authors tested a framework that relates time savings, effort savings and money savings to satisfaction, e-loyalty and e-word-of-mouth (e-WOM).

A cross-sectional, web-based survey was conducted in Canada during the coronavirus (COVID-19) pandemic. Data were collected from 247 participants who made online clothing purchases and analysed using partial least-squares structural equation modelling. The reliability and validity of the measurement model were assessed, and the path coefficients of the structural model were estimated.

Money savings have a strong effect on e-satisfaction, which in turn determines e-loyalty and e-WOM. Time savings have also been found to influence e-satisfaction, whereas effort savings have no influence. Finally, the results indicate that e-satisfaction competitively mediates the relationship between money savings and both e-loyalty and e-WOM.

Utilising the SET, this study contributes to deepening the knowledge of online clothing purchase in the context of the COVID-19 pandemic. The authors provide a comprehensive view of the mechanisms through which time savings and money savings are the strongest drivers of customer satisfaction, which in turn influence customer loyalty and e-WOM when buying clothes online.

As opposed to conventional promotional methods, Word-of-Mouth (WOM) communication, especially when negative, significantly shapes customers’ repurchase decisions and preferences. Therefore, this study aims to examine the interplay between negative WOM and bank service failures, with a focus on the mediating role of customer switching intentions and the moderating role of switching costs in this relationship.

Using an online semi-structured questionnaire survey, a dataset comprising 411 responses was gathered from retail bank customers in China. This dataset was subsequently analyzed using SPSS PROCESS.

Consistent with the social exchange theory, our study revealed a significant relationship between service failure and both bank customers’ intention to switch and negative WOM communication. Additionally, we observed that switching intentions significantly influence negative WOM communications, acting as a mediator between service failures and negative WOM. Furthermore, our findings indicated that switching costs moderate the direct effect of service failures on negative WOM and moderate the indirect effect of service failures on negative WOM through switching intentions.

This study provides significant policy implications aimed at minimizing bank service failures and subsequent negative WOM communications among bank customers.

This study empirically investigates the role of service failures in promoting negative WOM communication, demonstrating a partial mediation effect of switching intentions in this relationship. Moreover, the study highlights that switching costs moderate service failures’ impact on customers’ switching intentions.

This study examines handmade clothing consumption as a means of self-expression by exploring the interrelationships between consumers' self-expression, brand love and word of mouth.

Using a descriptive research design, data were collected from 295 respondents in South Africa who posted about fashion on social media and who had bought handmade clothing in the 6 months prior to data collection. Structural equation modelling was used to examine the interrelationships between consumers' self-expression, brand love and word of mouth.

Brand love intervenes between consumers' self-brand connections and word of mouth about handmade clothing. More specifically, brand love strengthens positive word of mouth online and mitigates negative word-of-mouth intentions following a handmade clothing product failure scenario.

The study enlightens scholarly understanding of consumers' self-expression motivations for using ready-made handmade clothing that results in brand love and positive word of mouth.

Handmade clothing marketers who tap into consumers' self-expression and who can establish brand love among consumers can similarly create beneficial consumer–brand relationships.

Consumers often use handmade clothing for the purpose of self-expression, which provides subsequent spin-offs for brands in the form of brand love and positive word of mouth. Objective self-awareness theory provides a parsimonious lens to reveal the important role that brand love plays as a mechanism to explain the linkage of consumers' self-brand connections to word of mouth about handmade clothing.

This study aims to understand the impact of extreme weather events on fast-moving consumer goods (FMCG) consumption and to examine the role of anticipated product scarcity and FMCG types on such behavior.

This paper conducted five studies, combining archival data analysis with behavioral experiments. The archival data included sales data from a supermarket chain and weather data from the National Weather Service. The experiments were designed to test the effect of extreme weather cues on consumption, the psychological mechanism behind this effect and moderators.

This research found that consumers’ anticipation of extreme weather events significantly increases their consumption of FMCGs. This research further discovered that these behaviors are driven by anticipated product scarcity and moderated by consumers’ altruisms and FMCG types.

Limitations of the research include the reliance on reported sales data and self-reported measures, which could introduce biases. The authors also primarily focused on extreme weather events, leaving other types of disasters unexplored. Furthermore, cultural differences in disaster response might influence results, yet the studies do not fully address these nuances. Despite these limitations, the findings provide critical insights for FMCG retailers and policymakers, suggesting strategies for managing demand surges during disasters. Moreover, understanding consumer behavior under impending disasters could inform intervention strategies, potentially mitigating panic buying and helping ensure equitable resource distribution. Last, these findings encourage further exploration of environmental influences on consumer behavior.

The findings have practical implications for products, brand managers and retailers in managing stock levels and product distribution during disasters. Furthermore, understanding the psychological mechanisms of these behaviors could inform policymakers’ designs of public interventions for equitable resource allocation during extreme weather events.

The research provides significant social implications by highlighting how extreme weather events impact FMCG consumption. This understanding can guide public policymakers in creating efficient disaster management plans. Specifically, anticipating surges in FMCG purchases can inform policies for maintaining price stability and preventing resource shortages, mitigating societal stress during crises. Moreover, these findings encourage public education around responsible purchasing during disasters, potentially reducing panic buying. By collaborating with FMCG manufacturers and retailers, governments can ensure a steady supply of essentials during extreme weather events. Thus, the research can play a crucial role in enhancing societal resilience in the face of impending disasters.

To the best of the authors’ knowledge, this is the first study to integrate the impact of extreme weather events on consumption behavior with the psychological theory of anticipated product scarcity. The unique focus on FMCGs offers a novel perspective on consumer behavior literature.

The purpose of this study is to scrutinize the relationship between the founder’s control level over the startup and the startup’s board size on fundraising efficiency, in addition to examining how these factors are influenced by different resource combinations that the startup attracts.

A sample of 1356 firm-year observations is collected from both the startup database of Business Next Media Corp. in Taiwan and the Company Registration and Business Registration Database of Taiwan’s Ministry of Economic Affairs’ Department of Commerce. The panel data analytic approach with fixed effect is used for hypothesis testing.

The founder’s shareholding negatively correlates with fundraising efficiency; such a negative relationship can be alleviated by incorporating foreign investors. The board size positively correlates with fundraising efficiency; such a positive relationship can be mitigated by the inclusion of external corporate directors.

While a conventional understanding posits that startups with diverse, multiplex and symmetrical boards can rapidly construct a diverse alliance portfolio, henceforth always being beneficial to growth, this research challenges this notion by probing the possible adverse effects of having an excessive number of outside corporate directors on a startup’s fundraising efficiency.

The diagnosis and prediction methods used for estimating the health conditions of the bearing are of great significance in modern petrochemical industries. This paper aims to discuss the accuracy and stability of improved empirical mode decomposition (EMD) algorithm in bearing fault diagnosis.

This paper adopts the improved adaptive complementary ensemble empirical mode decomposition (ICEEMD) to process the nonlinear and nonstationary signals. Two data sets including a multistage centrifugal fan data set from the laboratory and a motor bearing data set from the Case Western Reserve University are used to perform experiments. Furthermore, the proposed fault diagnosis method, combined with intelligent methods, is evaluated by using two data sets. The proposed method achieved accuracies of 99.62% and 99.17%. Through the experiment of two data, it can be seen that the proposed algorithm has excellent performance in the accuracy and stability of diagnosis.

According to the review papers, as one of the effective decomposition methods to deal with nonlinear nonstationary signals, the method based on EMD has been widely used in bearing fault diagnosis. However, EMD is often used to figure out the nonlinear nonstationarity of fault data, but the traditional EMD is prone to modal confusion, and the white noise in signal reconstruction is difficult to eliminate.

In this paper only the top three optimal intrinsic mode functions (IMFs) are selected, but IMFs with less correlation cannot completely deny their value. Considering the actual working conditions of petrochemical units, the feasibility of this method in compound fault diagnosis needs to be studied.

Different from traditional methods, ICEEMD not only does not need human intervention and setting but also improves the extraction efficiency of feature information. Then, it is combined with a data-driven approach to complete the data preprocessing, and further carries out the fault identification and classification with the optimized convolutional neural network.

Handicraft entrepreneurs often lack the marketing funding needed to achieve brand awareness and, ultimately, sales. While positive word-of-mouth (WOM) from customers can bridge the funding gap, handicraft entrepreneurs may not have knowledge of how to generate WOM effectively. The purpose of this study is to examine role of self-schema and brand love in generating positive WOM in a developing country research context, namely, South Africa.

This study used a quantitative approach. A survey was completed by 250 South African respondents who purchase handmade home décor items. The interrelationships between constructs were analysed using covariance-based structural equation modelling.

Self-schema and brand love are instrumental in generating positive WOM, albeit via different underlying mechanisms. Brand love mediates the relationships between self-schema (inner- and social self) and positive WOM.

This paper contributes to the entrepreneurial marketing (EM) field theoretically by providing a needed customer perspective for EM strategies from a developing country. Moreover, by considering underlying cognitive and emotional processes that underpin WOM, the authors demonstrate how handicraft entrepreneurs can use customers as a resource in their marketing strategy. Practical recommendations for handicraft entrepreneurs and policymakers are also offered.

This study aims to investigate the information-seeking behaviours of home buyers – primarily owner-occupants – using digital real estate platforms, a key element in the industry’s shift towards digital services. It focuses on first-time buyers and repurchasers to examine how these platforms assist in the home-buying process and influence buyer behaviour in Taiwan.

A mixed methods approach was adopted, combining quantitative surveys and qualitative interviews to gather comprehensive data on user experiences and preferences.

The research identifies brand perception, search functionality and search results as critical factors influencing platform usage. Furthermore, it reveals an increasing demand for innovative artificial intelligence-driven search features to enhance user experience and platform convenience, reflecting evolving user expectations.

By addressing the specific context of Taiwan’s real estate market, this study provides novel insights into the interplay between digital platform features and user behaviour. The findings offer practical recommendations for improving platform design to better align with user needs.