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Social needs of local community are highly essential in the context of public infrastructure and have an impact on their performance. This paper explores the local community subjectivity in interaction with primary stakeholders to deepen our understanding of social value and this category of misunderstood stakeholders.

The paper presents a partnership framework that aims to help stakeholders be reflexive and construct knowledge about social value of the infrastructure. The empirical material includes an extensive review of the public infrastructure documents published between 1981 and 2021 and 13 interviews with key members of local community.

The main contribution of this study is an integrated model to study the social value of an infrastructure and a dynamic approach to study how a local community engages and enacts social value. The dynamic approach highlights three plans of stakeholder’s subjectivity, which are relational, representational and operational plans to promote inclusive stakeholder’s management (“of” and “for”).

The study combines an analytical and a theoretical framework to investigate the enactment of social value.

This research objective was to explore how Romanian IT family businesses' co-founders enable entrepreneuring through familiness practices. The authors explored what familiness practices emerge and how these are facilitated and supported by the rhetoric framework.

Drawing on Romanian IT entrepreneurs' practice from five case studies of IT family businesses and purposive revelatory cases, the authors considered the family co-founders' narratives and representations of familiness presented in 31 interviews.

The respondents' communication in entrepreneuring is a joint collaborative effort of the family co-founders to function well. Family entrepreneurs generate positive perceptions in favour of enterprising families using persuasive communication via rhetoric appeals to familiness ethos, familiness logos and familiness pathos, leading to constructive conflict management. The rhetoric of persuasion supports family entrepreneuring.

The authors conducted multiple case studies, profiling technological co-founders and family entrepreneurs in the challenging circumstances of an emerging economy.

The analysis of the use of rhetoric contributes to a better understanding of familiness practices in the family business. Through appeals to ethos, family business entrepreneurs enforce family values built on shared history, complementarity and moral exemplarity. The appeals to logos in entrepreneuring involve fulfilling complementary roles, alignment and continuous learning and coaching. The appeals to pathos are about emotions and how the family entrepreneurs' discourse enforces constructive handling of emotions.

The perceived familiness communicated through appeals to ethos, logos and pathos contributes to legitimating the family firm structures.

Theorising from family entrepreneurs' familiness practices, the authors suggest that entrepreneuring requires good communication of the representation of familiness for co-founders, employees and other stakeholders to also serve constructive conflict handling. The perceived familiness communicated through appeals to ethos, logos and pathos helps family businesses leverage their unique strengths and resources in the entrepreneuring process.