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Time of flight (ToF) imaging is a promising emerging technology for the purposes of crop identification. This paper aim to presents localization system for identifying and localizing asparagus in the field based on point clouds from ToF imaging. Since the semantics are not included in the point cloud, it contains the geometric information of other objects such as stones and weeds other than asparagus spears. An approach is required for extracting the spear information so that a robotic system can be used for harvesting.

A real-time convolutional neural network (CNN)-based method is used for filtering the point cloud generated by a ToF camera, allowing subsequent processing methods to operate over smaller and more information-dense data sets, resulting in reduced processing time. The segmented point cloud can then be split into clusters of points representing each individual spear. Geometric filters are developed to eliminate the non-asparagus points in each cluster so that each spear can be modelled and localized. The spear information can then be used for harvesting decisions.

The localization system is integrated into a robotic harvesting prototype system. Several field trials have been conducted with satisfactory performance. The identification of a spear from the point cloud is the key to successful localization. Segmentation and clustering points into individual spears are two major failures for future improvements.

Most crop localizations in agricultural robotic applications using ToF imaging technology are implemented in a very controlled environment, such as a greenhouse. The target crop and the robotic system are stationary during the localization process. The novel proposed method for asparagus localization has been tested in outdoor farms and integrated with a robotic harvesting platform. Asparagus detection and localization are achieved in real time on a continuously moving robotic platform in a cluttered and unstructured environment.

Most Asians are directly or indirectly dependent on agriculture, and most live in rural areas. Since Asia is primarily an agricultural economy, rural tourism and agrotourism are critical in enabling growth. Agrotourism is a term that refers to the fusion of tourism and agriculture. The freshwater turtles (Batagur sp.) are a group of six turtles that once roamed southern Asia's great rivers and estuaries from the Indian Subcontinent to the Indonesian islands. Therefore, this review is to investigate the current state of agrotourism in Batagur sp. conservation and assess the associated challenges and opportunities. This review paper recognized the impacts and benefits for the rural site as an agrotourism industry. Moreover, three initiatives in Batagur sp. conservation programs were also discussed. Agrotourism, with a focus on the conservation of Batagur sp., is a vital driver of economic growth in rural Asian regions. It diversifies rural communities' income sources, enhancing economic stability and resilience.

The case was written using information and data from secondary sources. It describes real people, real companies and the situations experienced by them. It does not use any fictitious names, scenarios or organizations.

The case “Maggie Timoney of Heineken: Shattering the Glass Ceiling and Forging a New Path,” traces the career of Maggie Timoney (Timoney) (she), the CEO of Heineken USA (HU) – a subsidiary of Dutch multinational brewing company Heineken N.V. (Heineken). The case starts by documenting the early life experiences of Timoney that were thought to have shaped her thinking and strategic capability. It then describes in detail the 25+ years of her career at Heineken, wherein she held several senior positions and worked in various global offices of Heineken. Timoney had a leadership style that was transformational, collaborative and inclusive. In 2018, she was made the CEO of HU and consequently, she became the first woman to hold the top position at one of the top five beer companies in the USA.

The case then describes in detail the challenges she faced as the CEO of HU, which led her to formulate various strategies. Timoney brought innovation to Heineken’s core brands to meet customer needs and follow industry trends; diversified into new market segments; served new consumption occasions; and reached out to the customers through novel marketing strategies. Timoney did achieve excellent business results at HU, but the decline in the global beer industry was still a tough challenge. Having broken gender stereotypes and become a role model through her leadership capability, can Timoney put HU on the path of sustainable future growth?

The case is intended for use in teaching the subjects, “Leadership Skills & Change Management,” “Organizational Behavior” and “Organizational Development: Diagnosis and Interventions” in both graduate and postgraduate programs.

The research purpose is to investigate how personal values influence home country consumers’ attitudes toward the brand engaging in cross-border philanthropy by analyzing the mediating role of perceived fairness. This research also examines the moderating factor of this effect to propose practical strategies for brand managers.

This research employed one survey (Study 1) and two experiments (Studies 2–3) by manipulating personal values to provide robust evidence for the impact of values on consumer attitudes toward the brand conducting cross-border philanthropy.

This research offers empirical insights into the positive effect of self-transcendence values on consumer attitudes toward the brand participating in cross-border philanthropy. Findings suggest that home country consumers with self-enhancement (vs self-transcendence) values exhibit lower perceived fairness for transnational philanthropy, which leads to less favorable attitudes toward the brand. Cause acuteness is identified as a boundary condition of these unfavorable responses.

This research yields guidance for brand managers and marketers seeking to improve consumers’ brand attitudes through cross-border philanthropy.

This research enriches the literature on corporate social responsibility with respect to cross-border philanthropy and reveals distinct consumer attitudes toward this brand behavior. Furthermore, this study makes meaningful contributions to the value and fairness literature.

This chapter explores two cases of small towns as creative places in the Galloway and Borders regions of Scotland. It considers and compares their cultural development, economic contributions, resilience and sustainability. The chapter uses prior works on policy, theory, and creative rural economies as conceptual framing.

The study is an empirical exploration, which used cultural observation as an interpretive method to undertake desk and field research in the two towns presented as cases, Wigtown (Scotland’s National Book Town) and Coldstream. It offers findings related to the effects of the COVID-19 pandemic on the creative sector; cultural identity branding; the roles of anchor attractions and events; policy; digital economy; and cultural inclusion or exclusion. The conclusion is that creative placemaking is a medium-to-long term activity involving community and joint entrepreneurship between stakeholders to demonstrate sustainability and resilience. However, creative places need to be or become distinctive in some respects for the ingredients and enabling factors of placemaking to combine and sustain effectively as a destination.

The aim of this chapter is to shed light on the processes by which culture becomes part of an individual's personality and the manner of its intergenerational transmission. The chapter outlines the roles of ego, cultural systems of punishment and reward, and modeling in the process of culture acquisition and transmission.

This study aims to explore how brands’ degree of internationalization influences consumers’ attitudes toward brands’ engagement in cross-border philanthropy by taking legitimacy as a mediating mechanism. The authors further investigate the moderating role of cause acuteness in this effect to identify practical strategies for managers.

The hypotheses are tested via laboratory experiments. In brief, Study 1 investigates the relationship between a brand’s degree of internationalization and perceived legitimacy for corporate cross-border philanthropy and the impact of internationalization on consumers’ brand evaluations of such philanthropy. Study 2 addresses the moderating role of cause acuteness.

The authors discover that companies with a high (vs low) degree of internationalization gained more legitimacy, and thus better brand evaluations, upon engaging in corporate cross-border philanthropy. This effect reverses when the causes are related to sudden disasters rather than ongoing tragedies.

This study provides valuable guidance for marketers seeking to leverage cross-border philanthropy to enhance consumers’ brand attitudes. Specifically, brands’ degree of internationalization should be consistent when performing cross-border philanthropy. Otherwise, brands will struggle to gain legitimacy and will earn less favorable consumer evaluations.

This work enriches the literature on corporate social responsibility in the domain of cross-border philanthropy and elucidates consumers’ attitudes toward this type of philanthropy in a corporate context. This study also meaningfully contributes to research on brands’ internationalization and legitimacy.

This study aims to explore children’s cognitions about data flows online and their understandings of algorithms, often referred to as algorithmic literacy or algorithmic folk theories, in their everyday uses of social media and YouTube. The authors focused on children ages 8 to 11, as these are the ages when most youth acquire their own device and use social media and YouTube, despite platform age requirements.

Nine focus groups with 34 socioeconomically, racially and ethnically diverse children (8–11 years) were conducted in California. Groups discussed data flows online, digital privacy, algorithms and personalization across platforms.

Children had several misconceptions about privacy risks, privacy policies, what kinds of data are collected about them online and how algorithms work. Older children had more complex and partially accurate theories about how algorithms determine the content they see online, compared to younger children. All children were using YouTube and/or social media despite age gates and children used few strategies to manage the flow of their personal information online.

The paper includes implications for digital and algorithmic literacy efforts, improving the design of privacy consent practices and user controls, and regulation for protecting children’s privacy online.

Research has yet to explore what socioeconomically, racially and ethnically diverse children understand about datafication and algorithms online, especially in middle childhood.