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Article
Publication date: 17 May 2024

Bee-Lia Chua, Seongseop (Sam) Kim, Frank Badu-Baiden, Rachel Yuen May Yong, Bona Kim, Ermias Kifle Gedecho and Heesup Han

This study elucidated the connections among the influence of Singaporean hawkers, local gastronomy involvement, and the three dimensions of authenticity (objective, constructive…

380

Abstract

Purpose

This study elucidated the connections among the influence of Singaporean hawkers, local gastronomy involvement, and the three dimensions of authenticity (objective, constructive, and existential). Furthermore, it investigates how personal nostalgia affects the cultural identity of hawkers.

Design/methodology/approach

A self-administered questionnaire was created to assess hawker influence, gastronomy involvement, authenticity, personal nostalgia, and hawker cultural identity. Survey data was gathered from 401 Singapore residents aged 18 and older.

Findings

Results of the structural equation modeling revealed various significant aspects of hawker influence, including physical and social environments, uniqueness and cultural significance, and hygiene and food safety. Hawker influence and local gastronomy contributed to objective authenticity, which, in turn, affected constructive and existential authenticity, ultimately shaping personal nostalgia and hawker cultural identity.

Practical implications

The study offers guidance for stakeholders in sustaining hawker culture, emphasizing authenticity’s role and the importance of nostalgia in identity formation. By aligning with the progressive nature of Singapore, these implications aim to ensure the continued thriving of this invaluable legacy for generations to come.

Originality/value

The study affirms relationships between hawker influence, local gastronomy involvement, and authenticity constructs. It emphasizes the hawker’s role and gastronomy involvement in influencing individuals’ perceived authenticity and accentuates the potential for authenticity in strengthening national branding.

Details

Journal of Hospitality and Tourism Insights, vol. 8 no. 1
Type: Research Article
ISSN: 2514-9792

Keywords

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Article
Publication date: 24 September 2024

Bee-Lia Chua, Seongseop (Sam) Kim, Esther Sii Wei Ling, Yuchen Xu, Hyungseo Bobby Ryu and Heesup Han

Wellness tourism is growing in importance as increasing numbers of travelers place a priority on their health and well-being by traveling. This study examined the relationships…

314

Abstract

Purpose

Wellness tourism is growing in importance as increasing numbers of travelers place a priority on their health and well-being by traveling. This study examined the relationships between wellness tourism destination attributes, perceived quality, perceived mental health, eudaimonic well-being, overall satisfaction and behavioral loyalty to corroborate a model explaining wellness tourism destination loyalty in Thailand.

Design/methodology/approach

The conceptual model of this study was examined using a survey research design. The survey questionnaire was distributed to Chinese tourists who had previously traveled to Thailand and engaged in wellness tourism activities during their trip.

Findings

The findings revealed that healthful food choices, core facilities and staff service significantly influenced perceived quality. This perceived quality was a crucial factor in determining perceived mental health, which in turn impacted eudaimonic well-being. Overall satisfaction was directly influenced by perceived quality, perceived mental health and eudaimonic well-being. Additionally, perceived quality had a direct effect on behavioral loyalty.

Practical implications

With the growing global interest in wellness and travel, this study offers valuable insights for tourism marketers in Thailand to enhance their wellness tourism strategies. Tourism organizations should emphasize the quality of food, facilities and staff service to attract wellness-oriented travelers.

Originality/value

This study highlights the interconnectedness of perceived quality, good mental health and eudaimonic well-being. High-quality experiences contribute to improved mental health and in turn enhance eudaimonic well-being.

Details

Journal of Hospitality and Tourism Insights, vol. 8 no. 3
Type: Research Article
ISSN: 2514-9792

Keywords

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Article
Publication date: 18 November 2024

Zheng Kundan, Md Sazzad Hossain, Mohammad Shahidul Islam, Mohammad Nurul Alam and M. Omar Parvez

Language barriers have always been obstacles to traveling abroad, making travelers less interested. This study aims to investigate how ChatGPT, as a translator, affects travelers’…

137

Abstract

Purpose

Language barriers have always been obstacles to traveling abroad, making travelers less interested. This study aims to investigate how ChatGPT, as a translator, affects travelers’ behavioral intentions based on the perceived language barriers using the ChatGPT voice translation app.

Design/methodology/approach

A total of 531 responses were collected over a specific survey period using a cross-sectional time frame. This study proposed a research model based on technology acceptance model (TAM) and unified theory of acceptance and use of technology (UTAUT), and the proposed hypotheses were investigated using bootstrapping techniques and Smart-PLS analysis.

Findings

This study’s results are significant as they reveal that ChatGPT enables translated service to travelers and enhances their willingness to travel abroad. This finding indicates a considerable enhancement in the traveler’s confidence in communicating with residents, thereby emphasizing ChatGPT’s pivotal role in overcoming language barriers in the travel industry.

Originality/value

This research is novel in its approach as it delineates the influence of ChatGPT’s translation services on travelers’ willingness and behavioral intentions regarding international travel. By filling a significant gap in the existing literature, this study provides a fresh perspective on the role of technology in overcoming language barriers in the travel industry.

目的

语言障碍一直是出国旅行的障碍, 使旅行者不太感兴趣。本研究调查了作为翻译工具的ChatGPT, 基于ChatGPT语音翻译应用程序感知到的语言障碍, 如何影响旅行者的行为意图。

方法

使用横断面时间框架共收集了531份调查问卷。本研究提出了一个基于TAM和UTAUT的研究模型, 并使用bootstrapping技术和Smart-PLS分析对提出的假设进行了研究。

研究结果

该研究结果具有重要意义, 因为它们揭示了ChatGPT可以为旅行者提供翻译服务, 并增强了他们出国旅游的意愿。这一发现表明旅行者与当地居民沟通的信心大大增强, 从而强调了ChatGPT在克服旅游行业语言障碍方面的关键作用。

原创性/价值

本研究在方法上是新颖的, 讨论了ChatGPT翻译服务对旅行者国际旅行意愿和行为意图的影响。本研究为了解技术在克服旅行语言障碍方面的作用提供了一个新的视角, 填补了相关研究缺口。

Objetivo

Las barreras lingüísticas han sido siempre un obstáculo para viajar al extranjero, lo que ha restado interés a los viajeros. Este estudio investiga cómo ChatGPT, como traductor, afecta a las intenciones de comportamiento de los viajeros en función de las barreras lingüísticas percibidas utilizando la aplicación de traducción de voz ChatGPT.

Métodos

Se recogieron un total de 531 respuestas a lo largo de un periodo de encuesta específico utilizando un marco temporal transversal. Este estudio propuso un modelo de investigación basado en Modelo de Aceptación de la Tecnología (TAM) y Modelo Unificado de Aceptación y Uso de Tecnología (UTAUT), y las hipótesis propuestas se investigaron mediante técnicas de bootstrapping y análisis Smart-PLS.

Resultados

Los resultados de este estudio son significativos, ya que revelan que ChatGPT permite ofrecer un servicio traducido a los viajeros y aumenta su disposición a viajar al extranjero. Este hallazgo indica una mejora considerable de la confianza del viajero a la hora de comunicarse con los residentes, lo que subraya el papel fundamental de ChatGPT para superar las barreras lingüísticas en el sector de los viajes

Originalidad/Valor

Esta investigación es novedosa en su planteamiento, ya que describe la influencia de los servicios de traducción de ChatGPT en la disposición y las intenciones de comportamiento de los viajeros respecto a los viajes internacionales. Al llenar una laguna importante en la literatura existente, este estudio aporta una nueva perspectiva sobre el papel de la tecnología en la superación de las barreras lingüísticas en el sector de los viajes.

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